Vijaykumar Kondi

Business Development Executive

Mumbai, India16 yrs 2 mos experience
AI Enabled

Key Highlights

  • Scaled brands to ₹400Cr+ cumulative revenue.
  • Achieved 230% online growth for legacy brand.
  • Built digital-first businesses from scratch.
Stackforce AI infers this person is a B2C growth architect specializing in e-commerce and omnichannel strategies.

Contact

Skills

Core Skills

Ecommerce StrategyP&l ManagementSales & Marketing StrategySales Strategy & ExecutionBusiness Development

Other Skills

NPD & GTM StrategyProduct Innovation & GTM ExecutionP&L Ownership & Revenue GrowthDistribution & MT/GT ExpansionOmnichannel Strategy (D2C, Marketplaces, GT, MT, Q-commerce, EBOs)Data-Driven Decision Making & Performance AnalyticsTech Integration & Business AutomationBusiness Transformation & Digital AccelerationSupply Chain OptimizationBoard-Level Growth Strategy & GovernanceData-Driven Decision MakingCustomer Experience & Retention (CX & CLV Growth)Market Entry & Channel ExpansionE-commerce P&L ManagementStrategic Partnerships & Business Development

About

I'm not an e-commerce manager. I’m a business growth architect who takes brands from 0 → 10X. Across wellness, beauty, fashion, fragrances, pharma, FMCG, luggage and lifestyle, I’ve scaled multiple brands to a cumulative ₹400Cr+ — by combining sharp commercial instincts with omnichannel strategy, performance marketing, tech-led operations, and P&L ownership. I’ve scaled brands that were stuck, broken, or underperforming — and rebuilt them into digital-first growth engines. My signature pattern: Take charge of the entire commerce ecosystem Fix pricing, positioning, visibility, content, supply chain, media, and CX Integrate offline + online to remove channel conflict Build multi-channel growth machines that drive consistent top-line & bottom-line expansion My track record (pure, measurable impact): Ajmal Perfumes: ₹36L → ₹43.2Cr in <2 years Dr Batra’s: Built digital business from ₹0 → ₹15.6Cr in 18 months Meyer Organics: ₹2.16Cr → ₹34.8Cr with ₹10Cr ad spend & 4.16 ROAS Safari: Ran Overall e-commerce P&L Sonari & Dazzle: 230% growth through unified retail strategy + NPD + GTM + ERP integration I lead with clarity, commercial sharpness, and speed: No meetings for the sake of meetings. No complicated jargon. Just practical, high-leverage execution. What I do best: ► 10X scaling across marketplaces, D2C, Q-commerce & retail ► Build full-funnel paid + organic acquisition engines ► Launch products with GTM speed & precision ► Fix supply chain leakages while improving TAT ► Implement ERP, CRM, and omnichannel tech stacks ► Own P&L and drive profitability with disciplined execution ► Build teams that operate like modern growth units My worldview is simple: Brands don’t grow because of one channel. They grow because the entire business thinks in unified commerce — strategy, supply chain, media, CX, operations, and execution speaking the same language. If you're building a brand that needs aggressive scale, multi-channel expansion, or full transformation, let’s connect.

Experience

16 yrs 2 mos
Total Experience
2 yrs 1 mo
Average Tenure
1 yr 7 mos
Current Experience

Shalibhadra creations private limited

General Manager Business Growth

Oct 2024Present · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

  • Turned a legacy apparel brand into a unified retail engine — driving 230% online growth and 26% offline growth.
  • Built full-funnel omnichannel growth across D2C, marketplaces, GT/MT & EBOs
  • Implemented ERP + FBA → cut TAT by 40% & reduced order errors by 25%
  • Rebuilt content + performance strategy → increased engagement by 35%
  • Ran profitable performance engine → 4X ROAS
  • Strengthened retail footprint via new distribution, GT/MT scaling & NPD-driven velocity
  • Impact: ~₹100Cr portfolio accelerated into a scalable growth engine.
Ecommerce StrategyP&L ManagementNPD & GTM StrategyProduct Innovation & GTM ExecutionP&L Ownership & Revenue GrowthDistribution & MT/GT Expansion+6

Meyer organics pvt. ltd.

Head of Ecommerce & Digital

Mar 2023Sep 2024 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

  • Transformed Meyer into a digital-first health & wellness brand.
  • Scaled business from ₹2.16Cr → ₹34.8Cr
  • Handled ₹10Cr yearly ad budget → maintained 4.16 ROAS
  • Onboarded 15+ platforms including 1mg, Pharmeasy, Blinkit, Zepto
  • Built multi-location fulfilment → reduced delivery time significantly
  • Launched DSP campaigns → 5.22 ROAS during Diwali
  • Captured 12% of revenue through Q-commerce
  • Impact: Positioned Meyer as a national digital health player.
Customer Experience & Retention (CX & CLV Growth)Ecommerce StrategyP&L ManagementNPD & GTM StrategyProduct Innovation & GTM ExecutionP&L Ownership & Revenue Growth+3

Safari industries india ltd.

Head E-Commerce

Nov 2021Feb 2023 · 1 yr 3 mos · Mumbai Metropolitan Region · On-site

  • Owned e-commerce P&L and delivered 22% YoY growth.
  • Drove pricing strategy & channel governance
  • Built marketplace expansion & B2B partnerships
  • Improved visibility through ROI-first paid campaigns
  • Resolved channel conflicts with controlled distribution
Ecommerce StrategyE-commerce P&L ManagementStrategic Partnerships & Business DevelopmentP&L ManagementNPD & GTM StrategyChannel Expansion & Marketplace Integration+3

Dr batra's positive health products ltd

Head E-commerce

Apr 2020Nov 2021 · 1 yr 7 mos · Mumbai Metropolitan Region · On-site

  • Built Dr Batra’s digital business from scratch → ₹0 to ₹15.6Cr in 18 months.
  • Launched 30+ products & scaled 5 hero SKUs
  • Set up warehouse operations + supply chain
  • Drove retention & category penetration
  • Built D2C + B2B + MT revenue engines
D2C & B2B E-commerce GrowthEcommerce StrategyProduct Launch & Category ManagementP&L ManagementNPD & GTM StrategyE-commerce Strategy & Expansion+4

Ajmal perfumes manufacturing

Head E-commerce

Jul 2018Apr 2020 · 1 yr 9 mos · Mumbai, Maharashtra, India · On-site

  • Scaled revenue from ₹36L → ₹43.2Cr in <2 years.
  • Expanded to 32+ marketplaces
  • Optimized 300+ SKUs with A+ content
  • Led JBPs with Amazon, Flipkart, Myntra & Nykaa
  • Tripled event revenue & improved UX conversion
Ecommerce StrategyDigital MarketingVendor ManagementeCommerce SetupP&L ManagementNPD & GTM Strategy+3

Shalibhadra creations private limited

Head Marketing and Sales

Aug 2014Jul 2018 · 3 yrs 11 mos · Mumbai, Maharashtra, India · On-site

  • Delivered ~2X growth for Sonari & Dazzle across multi-channel distribution.
  • Built the e-commerce foundation by launching D2C websites and scaling marketplace presence.
  • Elevated brand visibility through ATL/BTL campaigns, product launches, and packaging revamps.
  • Expanded GT & MT reach with structured audits, pricing reviews, and distributor development initiatives.
  • Strengthened retail footprint by driving sales performance, market mapping, and influencer-led activations.
Ecommerce StrategySales & Marketing StrategyProduct Launch & Category ManagementP&L ManagementRetail Marketing & ActivationChannel Development (GT/MT/Retail)+8

Pe electronics ltd.

Area Sales Head

Feb 2012Jul 2014 · 2 yrs 5 mos · Vijayawada Area, India · On-site

  • Ranked #2 nationally by surpassing KPIs across sales, collections, and outlet coverage.
  • Expanded regional footprint in MT & GT channels by leading and scaling high-performing field sales teams.
MT/GT Channel ExpansionRevenue Growth & Collections ManagementSales Strategy & ExecutionBusiness Development & Market PenetrationTeam Leadership & Performance ManagementBusiness Development

Reliance digital retail ltd.

Management Trainee

Feb 2011Apr 2011 · 2 mos · Mumbai Area, India

  • To know the various skills of employees in Reliance digital retail limited.
  • To know the significance and Limitations of RCP (extended warranty).
  • To know the impact of RCP (extended warranty) sales after training.
  • To know the improvements/suggestions from employees and customers to enhance RCP (extended warranty) sales.
Microsoft OfficeSales ManagementMicrosoft WordCustomer ServiceNegotiationMicrosoft Excel+5

Ravi foods pvt. ltd.

Sales Executive & Sales Officer

Jun 2007Aug 2009 · 2 yrs 2 mos · Karimnagar Area, India · On-site

  • Expanded distribution to achieve ~1.5X retail penetration across Warangal & Karim Nagar.
  • Drove higher adoption by launching new product lines and expanding SKU portfolio.

Education

Indian Institute of Management Ahmedabad

Postgraduate Degree

Apr 2020Mar 2021

MICA | The School of Ideas

Post Graduate Certificate Programme in Digital Marketing & Communication — Digital Marketing & Communication

Jan 2016Jan 2017

Siva Sivani Institute Of Management

Post Graduate Diploma in Management — Marketing

Jan 2010Jan 2012

University of Mumbai

bachelor of commerce — managerial accounting

Jan 2004Jan 2007

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