Lee Simpson

Co-Founder

Los Angeles, California, United States22 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Two decades of experience in product strategy.
  • Founder of Creator Playground and Friends We Trust.
  • Expert in building scalable tools for creators.
Stackforce AI infers this person is a SaaS product strategist with extensive experience in creator economy solutions.

Contact

Skills

Core Skills

FounderProduct StrategyBusiness Strategy

Other Skills

Product InnovationBusiness InnovationGrowth StrategiesProduct DesignGrowth StrategyDesign LeadershipTeam LeadershipUser Experience Design (UED)Design ThinkingProduct ManagementUser ExperienceUser Interface DesignInformation ArchitectureInteraction DesignUser Experience Design

About

My name is Lee Simpson. I am a product strategist and founder based in Los Angeles, with two decades of experience building digital products and helping teams bring new ideas to market. My work sits at the intersection of technology, culture, and business, focused on turning complex ideas into clear, practical outcomes. Today, I split my time between independent consulting and building Creator Playground, a company I founded to support independent creators and artists. We're currently developing tools and platforms that make the business side of creative work more scalable, more sustainable, and more aligned with how creators actually operate. Our current products include Friends We Trust, which connects creators with on-demand access to experts who help them build and grow their business. Over the years, I've led product strategy for companies like Fox Entertainment, Netflix, Google, and Samsung; helped startups navigate early growth; and worked with large organizations across media, healthcare, retail, and entertainment. My background combines design, engineering, and strategic thinking — always with an emphasis on building things people find useful and meaningful. www.itsleesimpson.com

Experience

Friends we trust

Founder

Oct 2024Present · 1 yr 6 mos · Los Angeles Metropolitan Area

  • Friends We Trust makes it easy for creators to get access to the right experts on demand.
  • www.friendswetrust.com

Creator playground

Founder

Jul 2024Present · 1 yr 9 mos · Los Angeles Metropolitan Area

  • Creator Playground is the company behind Friends We Trust and Creator Stack — building tools, systems, and expert connections that help creators grow their business on their own terms.
  • www.creatorplayground.io
Founder

The preptrack foundation

Advisor

Jan 2021Jan 2022 · 1 yr

Renew

Advisor

Jan 2021Jul 2021 · 6 mos · Los Angeles Metropolitan Area

Smpsn

Principal Strategist

Mar 2020Present · 6 yrs 1 mo · Los Angeles Metropolitan Area · Remote

  • smpsn is a Los Angeles-based strategy and innovation consultancy that helps brands in entertainment, retail, and healthcare launch groundbreaking new products.
  • More information:
  • www.smpsn-co.com
Product InnovationBusiness InnovationProduct StrategyGrowth StrategiesProduct DesignBusiness Strategy

Ustwo

2 roles

Strategy Director, Global, Media & Entertainment

Promoted

Mar 2016Mar 2020 · 4 yrs

Product StrategyProduct DesignProduct InnovationBusiness Strategy

Product Lead, Strategy

Mar 2014Mar 2016 · 2 yrs

Amaliah

Advisor

Jan 2016Jan 2018 · 2 yrs · London, England, United Kingdom

Ignite

Advisor

Jan 2013Jan 2018 · 5 yrs · Newcastle-upon-Tyne, England, United Kingdom

Tco london

Advisor (Huck)

Jan 2013Jan 2014 · 1 yr

Guardian news & media

Product Lead

Jan 2012Jan 2014 · 2 yrs · London, United Kingdom

Ostmodern

Experience Design Lead

Jan 2010Jan 2012 · 2 yrs · London, United Kingdom

Freelance

Product Design Lead

Jan 2008Jan 2012 · 4 yrs · United Kingdom

Rebelo

Founder

Jan 2004Jan 2008 · 4 yrs · United Kingdom

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