Jean-Frédéric PASSOT

Co-Founder

Paris, Île-de-France, France19 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 Cannes Lions awards won
Founder of two innovative studios
Expert in interactive storytelling and design

Stackforce AI infers this person is a Creative Director specializing in Interactive Media and Digital Production.

Contact

Skills

Core Skills

Creative DirectionDigital StrategyDigital ProductionInteractive InstallationsInteractive DirectionArt Direction

Other Skills

3D AnimationWeb DevelopmentCampaign DevelopmentInteractive ExperiencesDigital CampaignsInteractive CampaignsClient CollaborationClient EngagementTypographyGraphic DesignInformation ArchitectureMotion DesignLogo DesignConcept DevelopmentPhotoshop

About

I'm a creative and interactive director who love working with talented people to imagine good stories. Deeply passionate about design, innovation and storytelling, I'm involved in every step of the production process from the brief to the delivery with the same energy and high standards. During the years, my work has received several awards ( +10 Cannes Lions, +15 FWAs, +10 Awwwards...)

Experience

19 yrs 9 mos

Total Experience

5 yrs 1 mo

Average Tenure

14 yrs 1 mo

Current Experience

Magnane

Co-Founder

Dec 2021 – Present · 4 yrs 5 mos · Lyon, Auvergne-Rhône-Alpes, France

We’re a creative studio specializing in image, 3D, and AI-driven animation.
We turn bold ideas into striking visuals and unforgettable designs for pioneering brands.
Our Clients include Christian Louboutin, Ledger, Guerlain, Kenzo Parfums, Allianz, Coty, Pandora, Interparfums...
Visit : http://www.magnane.com

3D AnimationCreative DirectionDigital Strategy

Tool of north america

Interactive Director

Jan 2016 – Jan 2018 · 2 yrs · Région de Lyon, France

Cher Ami, was represented as an Interactive Director by Tool of North America.
We had the chance to work on project for Wieden+Kennedy or Sid Lee New York.

Interactive DirectionCampaign Development

Cher ami,

Founder & Interactive Director

Oct 2014 – Present · 11 yrs 7 mos · Région de Lyon, France

Cher Ami is an innovation and digital production studio powered by a team of 15 experts—strategists, designers, animators, developers, and producers.
We create websites, social content, activations, mini-games, R&D experiments, and immersive interactive installations.

Digital ProductionInteractive InstallationsWeb Development

Wanda

Interactive Creative Director

Jan 2013 – Jun 2014 · 1 yr 5 mos · Paris et périphérie

I leaded the creative direction of the joint venture Wanda Digital.
The idea was to mix Live Action, 3D & Digital to create award-winning campaign.

Creative DirectionDigital Campaigns

The fwa

Jury Member

Apr 2012 – Present · 14 yrs 1 mo

Grouek

Creative Director

Mar 2012 – Sep 2014 · 2 yrs 6 mos · Ville de Paris, Île-de-France, France

I help brands ( Hermes, Djeco, Maison Martin Margiela, OneMore...), advertising companies ( CLM BBDO, Sid Lee, BETC, Buzzman, Publicis, TBWA ... ) or video directors ( Julien Rocher, JACK, Akama, Jean-Yves Lemoigne...) to imagine and design interactive, immersive and innovative experiences.
More informations : http://www.wanda-digital.com/ & http://www.grouek.com

Creative DirectionInteractive Experiences

Betc digital

Senior Art Director

Nov 2010 – Mar 2012 · 1 yr 4 mos

I designed and imagined interactive campaigns for clients like Peugeot, Evian, Ricard, Canal+...
More informations : http://www.betc-life.com/

Interactive CampaignsArt Direction

Isobar

Senior Art Director

Jul 2008 – Nov 2010 · 2 yrs 4 mos

I work for clients like Coca Cola, Mixa, Heineken, Numericable, Sprite, Les Echos, Virgin Mega, Sport 2000...

Art DirectionClient Collaboration

Bddp unlimited

Art Director

Aug 2006 – Jul 2008 · 1 yr 11 mos

I work for clients like Leroy Merlin, la lyonnaise deseaux, l'APEC, La Société Générale, Solidarités, le comité régional du tourisme d'Ile de France ...

Art DirectionClient Engagement