Garima Kapoor

Product Manager

Dubai, United Arab Emirates20 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

19+ years of diverse marketing experience.
Expert in digital marketing and eCommerce strategies.
Proven leadership in QSR brand management.

Stackforce AI infers this person is a Marketing Leader in the QSR industry with a strong focus on digital strategies.

Contact

Skills

Core Skills

LeadershipStrategic MarketingDigital MarketingEcommerce

Other Skills

CRMDigital StrategyOnline AdvertisingMedia PlanningBrand ManagementWeb AnalyticsDigital MediaContent DevelopmentProduct ManagementMobile MarketingSEMSocial Media MarketingContent StrategyAnalyticsMarketing Strategy

About

19+ years of marketing experience across senior roles in QSR Retail, BFSI marketing, Telecom, media & advertising. Currently engaged in making a leading global QSR brand stay relevant and distinct in the Gulf region. I have done digital marketing across brands, including setting up & driving ecommerce sales, building and managing robust CRM engine / programs for portfolio led brands.

Experience

20 yrs 7 mos

Total Experience

2 yrs 11 mos

Average Tenure

5 yrs 3 mos

Current Experience

Americana restaurants

3 roles

Marketing Director KFC MENA

Promoted

Jan 2024 – Present · 2 yrs 4 mos

LeadershipStrategic Marketing

KFC MENA Marketing

Jan 2023 – Jan 2024 · 1 yr

KFC Cluster marketing Head

Feb 2021 – Present · 5 yrs 3 mos

Devyani international limited

Group Marketing Head

Feb 2019 – Feb 2021 · 2 yrs · Gurgaon, India

Devyani group operates 220+ KFC, 270+ Pizza Hut & 75+ Costa Coffees across India, also operates various formats of QSR & Restaurant business across Airport, Highways, and Hospitals.
As Group Marketing head, I built and led the marketing function for DIL’s portfolio of brands including: KFC | Pizza Hut | Costa India | Vaango & Bespoke businesses – Food courts & Airport lounges

Yum! brands

Head, Digital Marketing & eCommerce [KFC]

Aug 2015 – Jan 2019 · 3 yrs 5 mos · Gurgaon, India

Led the digital marketing mandate for the brand including: Digital brand campaigns, Product launch online & performance marketing campaigns for the online ordering portal
Worked on the brand seasonality calendar to drive media efficiencies, regional media mix & on ground activations
Spearheaded the CRM program along with Salesforce marketing cloud, integrated into mainline ATL & digital campaigns to drive loyalty & incremental sales

American express

Head, Digital Sales

Feb 2012 – Aug 2015 · 3 yrs 6 mos · Gurgaon, India

Developed & implemented digital marketing strategies to engage with Card Members & prospects.
Drove online billings through partnerships, spend stimulation campaigns and product innovation in digital space.

Bharti airtel limited

Senior Manager(Brand), Digital Engagement

Aug 2010 – Nov 2011 · 1 yr 3 mos · Gurgaon, India

Responsible for strategy, planning and implementation of all online engagement initiatives for brand Airtel.
The core target of this division was to increase brand empathy score for airtel amongst the desired target group (youth) & encourage product adoption

Niit limited

Manager, Product Development & acquisition

Mar 2009 – Jul 2010 · 1 yr 4 mos · Gurgaon, India

Conceptualised and implemented NIIT University's official website to successfully acquire and enroll students through a robust online admission process
Introduced successful online marketing strategies in form of SEM (Search Engine Marketing) and SMO (Social Media Optimisation) for lead generation & acquisitions
Handled the entire CRM process for conversion of leads into acquisitions (enrollments for the university)

Indiatimes.com

Manager, Traffic & engagement

May 2005 – Mar 2009 · 3 yrs 10 mos · Gurgaon, India

Responsible for strategy, planning and implementation of Media Blogs for TimesOfIndia.com
Role involved defining product specifications, features, working closely with the design team for product UI and managing over all product development
Lead managed the Ideation, conceptualization and the project management of the social networking engine - iTimes.com