Feb 2024 – Nov 2024 · 9 mos · New York, New York, United States

• Connecting brands to culture and spreading joy 😎 Creative lead on United, Amazon Ads and Burt’s Bees.

Mar 2023 – Feb 2024 · 11 mos · London, England, United Kingdom

• TikTok Creative Director.

Sep 2021 – Mar 2023 · 1 yr 6 mos · London, England, United Kingdom

Jan 2021 – Aug 2021 · 7 mos

Jan 2020 – Jan 2021 · 1 yr

• I was Freelance Head of Digital at APOTHEM Labs (a leading luxury CBD brand), managing their ecommerce and social media presence for Europe turning this start up into one of the best new CBD retailers and brands in the UK within a year of launching.

Oct 2018 – Nov 2019 · 1 yr 1 mo · London, United Kingdom

• Business Director at Ogilvy Social Lab.
• Social lead for BAT's reduced risk products with a core focus on global best practice for social at heart brand development and new product launches with in-market local activation (strategic / paid media/ Influencer / F1 Partnership) .

Jan 2018 – Jul 2018 · 6 mos

• Business lead for Molson Coors, Philip Morris International, Bacardi and General Mills. Responsible for managing a team providing best practice shopper marketing campaigns and toolkits for all Molson Coors brands (Carling, Coors Light, Pravha, Staropramen, Doombar etc) and also managed the launch of IQOS the healthier alternative to smoking for Philip Morris in the UK.
• Managed Global and European toolkits for Off Trade and ecom on Bacardi (72 touch points in 4 weeks) and provided product launch toolkits for General Mills Snacks (Fibre 1 and Nature Valley) and World Foods (Old El Paso).
• Client lead for Fruit Shoots and led the development of Fruit Shoots for the moon campaign in shopper and online.

Jul 2014 – Mar 2017 · 2 yrs 8 mos · The Bank

• I was responsible for all social media and digital output for clients at The Bank including Neff (B/S/H) and San Daniele.
• Leading a digital team that includes Digital Account Managers and Community Managers.
• Responsible for the Bank's social media comms and launching The Bank's new website and Agency identity.
• Managing the Neff Bake It Yourself Facebook community and turning this into Europe's biggest online baking community with 500,000 fans.
• Launching Neff's first ever home appliance digital ATL campaign called Cookaholics.

Jul 2013 – Jul 2014 · 1 yr

• Primary responsibility for managing all digital and social media strategy, creative and online content for both GSK and McVitie’s Masterbrand.

Feb 2013 – Jul 2013 · 5 mos

• Pivotal role in both delivery of the SS14 communications strategy and the SS13 execution for Lacoste footwear.
• Primary responsibility for managing the Lacoste footwear account and the value-add relationship between Lacoste footwear and the Pentland in-house creative agency.
• Developed retail excellence for all 5 categories of footwear.
• Managed fully integrated marketing campaigns for SS14, including video content creation, digital marketing, printed collateral, in-store (POS) collateral and POP.
• Managed shoots for both stills and moving image for SS14 launch of all 5 shoe categories.
• Managed retail output for all categories including best practice consumer experience and POS for SS13.
• 30 minute film and sales presentation for Lacoste SS14 Global launch.
• Set up category strategy plans for remained of AW14 including project budgets and project plans.

Feb 2012 – Feb 2013 · 1 yr

• Responsible for driving traffic, sales and brand awareness of Tom Dixon online.
• Introduced online only exclusive products, working with the Product Development team to provide a ‘quick to market’ product with a strong brand story.
• Devised a social media strategy for the next 2 years and launching an online magazine that will showcase the brand product stories and inspiration.

Jan 2006 – Feb 2012 · 6 yrs 1 mo

• One of the founding members of the Exposure digital department (after 2 years working in the SP Client Servicing department), winning and growing the digital client base and turning the department from 2 into 18 people strong
• Working on the Bacardi Martini (Bombay Sapphire and Martini) and Heineken accounts (Jacques and Bulmers) responsible for their social media campaigns and integrated digital support.
• Significant role in winning Coca-Cola 125 years internal campaign and delivering a social media portal for all staff to share their 125 experiences. Spent time in Atlanta working with Head of Global Marketing launching this solution.
• Working with Clients such as Hunter boots, Rizla and Symantec to offer innovative digital solutions including iPhone apps and augmented reality.
• Heading up and driving Social media within Exposure both educating Clients and Exposure Staff as well as running and managing (with 2 CM’s) the Social Media strategy and Facebook pages for Hunter Boots, Bombay Sapphire, Martini, Bulmers and Tiger Beer.

Jan 2003 – Feb 2005 · 2 yrs 1 mo

Jan 2001 – Jan 2003 · 2 yrs

Jan 2000 – Jan 2001 · 1 yr