Feb 2024 – Present · 2 yrs 2 mos

• Working with early to mid-stage digital health companies to build their sales funnels, navigate regulatory and billing challenges, develop buyer personas and expand market reach.
• Additionally, my expertise lies in supporting businesses operationalize digital health and telehealth codes for compliance, scale and efficiency.

Jan 2019 – Present · 7 yrs 3 mos

• A member of the Connect Health Initiative (CHI) steering committee to promote and support digital health in government policy.

Jun 2015 – Feb 2024 · 8 yrs 8 mos · New York City Metropolitan Area

• Researched, designed and launched award-winning digital health products named Branch Health and Ouchie
• Brough to profitability with a dozen paying health system and private-practice clients
• Achieved 513g from FDA as a software as a medical device
• Used by 40k+ chronic pain patients and hundreds of providers
• Built partnerships with the Mayor Clinic, Mt. Sinai, Cedars-Sinai, Columbia Memorial, Weill Cornell, the U.S. Pain Foundation and the Arthritis Foundation
• Received funding from the NIH, Bayer and over $2M in venture capital
• Recognized for innovation by Cornell University, Yale University, HLTH and Stanford STEMiX
• Served as chief liaison with product, engineering, marketing and business development teams
• Mobile application named Most Valuable Patient Initiative by eyeforpharma
• Collaborate with payers, along with leading health and wellness companies

Jan 2014 – Oct 2016 · 2 yrs 9 mos · New York City Metropolitan Area

• Develop content strategy, editorial calendar and production schedule for weekly shows on SheSpeaksTV
• Serve as chief production liaison with brands for all branded content series; Ideate and execute those series; Clients included Wal-Mart, Gilette and Downy
• Create distribution strategy

Mar 2013 – Oct 2014 · 1 yr 7 mos

• As Director of Partner Relations and Content Development at Zazoom Media Group, LLC, the digital news and entertainment company behind Buzz60, I was responsible for developing and maximizing distribution and licensing relationships with companies like Yahoo, AOL/5Min, Blinkx, NDN, One Screen, DailyMotion, YouTube, and our more than 3,000 newspaper sites that carry our videos. Hand in hand with fostering these partnerships, I also researched and cultivated new content areas.
• Additionally, I headed up the social media department, researching and implementing strategizes to build the brand and interact with our fans and overseeing the work of our Social Media consultants, all while maximizing the ROI on these initiatives.
• Finally, I worked on developing relationships with partners and forming new ones.
• Grew revenue and views by more than 300 percent in two years through strategic product development projects
• Project manager and architect of Content Management System (CMS) that powers content distribution
• Use proprietary and partner dashboard performance analytics to help drive successful programming
• Responsible for the hiring and performance of Manager of Partner Relations, Sales Assistant, and Production Staff (2 producers, 10+ hosts, editors and camera team)
• Review contracts

Apr 2011 – Oct 2013 · 2 yrs 6 mos

• Second employee hired at digital content company
• Shot, wrote and edit stories for Zazoom’s Buzz60.com channel
• Managed 12 reporters/hosts and two producers in story selection and development
• Created and grew dynamic social media presence from scratch, including establishing a brand voice, launching all social media properties and developing content and content calendar.

Sep 2010 – Jul 2012 · 1 yr 10 mos · New York, NY

• As a contributing writer and digital journalist for NYTimes.com, I produced enterprise and day-of multimedia pieces, ranging from a profile of pastry chef Christina Tosi and the impact of her recent James Beard Award, to a look at the best playgrounds for kids in the East Village. Working the website's The Local section since its infancy, I helped in the development of best practices and workflow.
• Various examples of work:
• Redevelopment plans for a long-vacant lot: http://eastvillage.thelocal.nytimes.com/2011/03/01/imagining-the-future-of-a-vacant-lot/
• Profile on James Beard award-winning chef Christina Tosi and the impact on the East Village: http://eastvillage.thelocal.nytimes.com/2012/05/10/how-sweet-it-is-dessert-spots-savor-milk-bar-chefs-win/
• Column on move from East Village: http://eastvillage.thelocal.nytimes.com/2012/05/29/the-ex-villagers-a-doorman-and-dog-bath-in-williamsburg/
• Videos:
• http://eastvillage.thelocal.nytimes.com/2010/11/17/the-most-child-friendly-restaurants/
• http://eastvillage.thelocal.nytimes.com/2010/09/13/spaces-to-run-romp-and-play/

Jan 2010 – Jun 2017 · 7 yrs 5 mos

Jan 2009 – Feb 2010 · 1 yr 1 mo

• Write feature stories for an international, environmentally-responsible newspaper.

Aug 2006 – Apr 2011 · 4 yrs 8 mos

• As a producer of New Media at NY1 News, I was responsible for all editorial content on the website and managing a team of writers, associate producers and interns. Besides writing breaking-news copy, posting videos, and organizing the layout for NY1.com, I often pitched, shot, wrote and edited various segments for air and have filled in as a control room producer, field producer and line producer for nearly every unit at the station.
• − Create up dozens of hard news and feature packages weekly for NY1. NY1.com and NY1 On Demand, with a collective audience of more than 5.7-million viewers in a number-one market
• − Research, pitch, shoot, interview, write and edit day-of-air and long-form packages ranging from politics to finance, human interest and health
• − Write all copy, including breaking news, for award-winning NY1.com; also develop slideshows, photo galleries and interactive content
• − Manage a team of five writers, associate producers and interns
• − Constantly collaborate and coordinate with assignment editors, producers and reporters
• − Develop and produce live and taped guest segments
• − Reported on-camera on stories such as the 2010 Census, crime and business news (also serving as camera person and editor)
• − Produced stories and conducted interviews on location, including primary night election campaign headquarters’, NYSE and Mercedes Benz Fashion Week
• − Substitute for on-camera reporters at YNN Buffalo, a NY1 News sister station

Jan 2005 – Jan 2005 · 0 mo