Caroline D'Cruz

Digital Marketing Specialist

Delhi, India15 yrs 1 mo experience

Highly Stable

Key Highlights

16+ years of experience in content and social media management.
Winner of Digies Awards 2024 for Best Campaign.
Expert in building narrative-driven projects for diverse audiences.

Stackforce AI infers this person is a Media and Content Strategy Specialist with a focus on digital platforms.

Contact

Skills

Core Skills

Content StrategyMedia ConsultationContent ManagementEditorial ProcessCreative StrategyContent Editing

Other Skills

Strategic Creative DevelopmentCommunicationWeb Content CreationSocial Media ManagementSEO/AEO-Optimized ContentClear VisionSearch Engine Optimization (SEO)Communications StrategyPresentationsBranding & IdentityInternal and External CommunicationsOnline JournalismGoogle AnalyticsBranded ContentAttention to Detail

About

I have 16+ years of experience in content (branded and organic), social media management and delivering brand campaigns. I specialise in building narrative-driven projects/IPs, both for publishing and video businesses as well as consumer brands. I create thought-provoking visual and written stories found at the intersection of culture and community. Winner of the Digies Awards 2024 for Best Campaign in Personal Care & the Mensa Star Awards 2024 for Stellar Catalyst Team. Currently building the content strategy for Hook, a digital publication powered by the RPSG Media Group as well as its subsequent content-to-commerce platform. My focus is on building IPs and snackable content formats for Hook’s GenZ and millennial cohort. I've been responsible for building a content strategy, setting editorial guardrails and a cohesive brand voice.

Experience

15 yrs 1 mo

Total Experience

2 yrs

Average Tenure

6 mos

Current Experience

Self-employed

Content Consultant

Nov 2025 – Present · 6 mos · Goa, India · Remote

As a consultant, I offer specialized services tailored to publishing, D2C, and B2B brands including but not limited to:
Talent Booking: Securing celebrities and influencers for shows, advertisements, and photoshoots.
Social Media Management: Data-driven strategies that align with and realize client vision.
SEO/AEO-Optimized Content: High-performing articles for brand websites.
Content Strategy Development: Comprehensive planning for sustained growth and impact.
Production Support: End-to-end capabilities for video, digital, and multimedia projects.
Currently helping a publishing business grow its core community with end-to-end handling of their prime video series.

Strategic Creative DevelopmentMedia ConsultationCommunicationContent StrategyWeb Content Creation

Hook

Head of Content

Oct 2024 – Oct 2025 · 1 yr · New Delhi, Delhi, India · On-site

Building a first-of-its-kind, video-led content to commerce platform for the RP-Sanjiv Goenka Group. Leading the entertainment and lifestyle vertical and its commerce capabilities.

Idiva

Editor in Chief

Sep 2018 – Jul 2024 · 5 yrs 10 mos · Gurgaon, Haryana, India

CommunicationClear VisionSearch Engine Optimization (SEO)Creative StrategyCommunications StrategyPresentations+24

India today

2 roles

Associate Editor

Oct 2016 – Sep 2018 · 1 yr 11 mos · New Delhi Area, India

At Harper's Bazaar Bride my duties mainly include:
> spearheading the digital set-up of the magazine and website launch team
> responsible for smooth transitioning of the magazine from print to digital
> managing a team of individuals to produce curated content for both the website and the magazine
> coordinating with Harper's Bazaar in United States for shared content
> editing and structuring content for the magazine
> giving inputs on imagery
> ensuring the magazine is published on time
> keeping tracks of lifestyle, fashion, beauty, travel, and bridal trends
> editing and structuring content for the website
> engaging relevant brands

CommunicationCreative StrategyPresentationsBranding & IdentityInternal and External CommunicationsOnline Journalism+10

Senior Features Writer - Fashion and Beauty

Oct 2013 – Sep 2015 · 1 yr 11 mos · Noida

At the India Today Group, as a part of the editorial team of Women's Health Magazine, my duties included:
> overseeing the layout, appearance, and content of feature articles
> responsible for the social media presence and growth of the magazine
> generating ideas for features with writing staff
> commissioning articles from freelance and in-house writers
> managing writing staff and freelance feature writers
> editing and re-writing articles
> overseeing artwork, design, and photography for the features section of the magazine
> producing photo shoots
> negotiating payments with freelance writers, photographers, stylists, and makeup artists
> understanding and complying with media law and industry ethical guidelines
> proofreading all pages before they went to press
> networking at industry events

CommunicationContent EditingAttention to DetailOnline ContentDigital Media

Popxo.com

Associate Editor

Sep 2015 – Sep 2016 · 1 yr · New Delhi

At Popxo.com my duties mainly include:
> responsible for increasing commercial content traffic to over five times its original size
> responsible for building the commercial content team from scratch
> editing and structuring content for the website, videos and for the campus program
> giving inputs on imagery
> networking and interacting with professionals in the fields of entertainment/ F&B/ media
> collating the work of several full-time and freelance authors
> using specialist electronic publishing packages (e.g. QuarkXPress and/or InDesign, CMS, Photoshop)
> proofing, editing and writing content for the website
> uploading text and images to a website using a content management system
> assessing and/or editing video scripts
> sourcing freelancers or other authors to produce new material
> assisting with the art direction and design of publications

CommunicationCreative StrategyPresentationsBranding & IdentityOnline JournalismContent Management+10

Hubert burda media

Senior Sub Editor

Oct 2012 – Sep 2013 · 11 mos · Shahpur Jat

At Hubert Burda Media my responsibilities were:
> planning, sourcing, and styling cover and inside shoots
> content editing and writing
> ensuring the text is in line with the publisher's style
> checking facts and raise queries with the author
> looking out for potential legal problems and discuss them with the publisher
> providing design and content inputs
> ensuring the magazine meets deadlines

CommunicationPresentationsContent EditingAttention to Detail

Bennett, coleman and co. ltd. (times group)

Copy Editor cum Correspondent

Oct 2010 – Oct 2012 · 2 yrs · Greater Delhi Area

At Bennet, Coleman and Co. Ltd. my responsibilities were:
> collecting and analyzing facts about newsworthy events through interviews, investigative reporting, or observation
> reporting and writing stories for the Delhi Times supplement
> managing pages when required
> covering events and press conferences
> contributing ideas related to lifestyle news

CommunicationContent EditingAttention to Detail