Jan 2021 – Present · 5 yrs 3 mos · Paris, Île-de-France, France

• The Payment Strategy Consulting team proposes a high value-added offer to answer all strategic questions about payments, proposing assistance upstream of projects to help our clients design new payment services, study a project feasibility or pilot Request for Proposals process

Jan 2019 – Jan 2021 · 2 yrs

• IDEMIA has developed a Digital Enablement platform capable of providing a wide range of payment options based on EMV Payment Tokenization. We help card issuers, payment networks, card schemes, processors propose to their customers access to mobile payment wallets (Apple Pay, Google Pay, Samsung Pay, HCE issuer pay) as well as secure online payment solutions (tokenized card-on-file, EMV Secure Remote Commerce), card-based, and instant payment in the scope of open banking.

Jan 2016 – Jan 2019 · 3 yrs

• IDEMIA’s Digital Solutions division assists Financial Institutions in building security and trust in their digital transformation. By managing the entire digital identity chain, from identity verification, strong customer authentication and digital payment, we make the digital and mobile world safer and easier.

Jan 2015 – Jan 2015 · 0 mo · Région de Paris , France

• Yomoni is a financial technology start-up (FinTech) providing a simple, affordable and personalized top-tier wealth management service for everyone.
• Achievements:
• Drive the entire B2C marketing and online sales strategy, product positioning, branding and communication. Plan the online customer acquisition campaigns across multiple channels (search engine, social media, marketing emailing, online advertisement). Set-up of the PR strategy and brand presence in social networks.

Jan 2014 – Jan 2015 · 1 yr · Région de Paris , France

• Drive B2C Connected Devices and Internet of Things (IoT) Market screening and competitive analysis. Study mid- and long-term business opportunities. Analyze carrier’s legitimacy in the Internet of things value chain.
• Define future product roadmap according to opportunities segmentation (in security, home, fitness, leisure, etc.).
• Initiate relationships with startups to co-develop product. Propose co-marketing initiatives with industry partners for launching and promoting the device and service.

Jan 2009 – Jan 2011 · 2 yrs · Région de Paris , France

• Drive sales channel marketing, retail, and go-to-market strategy of all B2C offers and products (fixed and mobile)
• Interface central marketing teams with offline / online retail activities (website, SFR Stores, hypermarkets, large IT specialists).
• Prepare / adapt sales speeches on products, participate in salespeople incentive program
• Present global SFR services portfolio to senior decision makers across sales channels
• Manage Mobile devices activity (smartphone, tablet) and develop strong technical expertise: terminal portfolio planning, handset subsidy and pricing strategy, relationships with terminal vendors, supply chain optimization

Jan 2007 – Jan 2009 · 2 yrs · Région de Paris , France

• Assist Frank CADORET (Consumer and Professionals VP) in his internal/external communication, steering committees (KPIs, reporting), and cross-function interactions.
• Participate in the redesign of physical vs. online retail strategy and points of sales reengineering (+20% perf with +15% outlet sales surface): creation of a new SFR store concept, deployment of a flagship outlet (Le Studio SFR Madeleine)
• Envision the multichannel strategy shift : develop e-commerce and digital customer interactions vs. physical

Jan 2005 – Jan 2007 · 2 yrs · Région de Paris , France

• Understand wholesale market dynamics in order to propose the best service portfolio.
• Build B2B product catalog, tune positioning, service features and associated pricing
• Support operators in the elaboration of their B2C marketing proposition

Jan 2011 – Jan 2014 · 3 yrs · Réunion

• Drive the entire marketing and communication spectrum of SFR in Reunion island.
• Achievements: Maintain strong local market share in a fast-paced environment on both B2C and B2B segments while optimizing budget (-20% in 2 years).
• Plan and execute marketing campaigns via channel programs: mass media advertisement, digital communication (search, display, emailing, social network), sponsoring, PR event, trade marketing
• Develop online retail approach: creation of SFR e-commerce site in a fully redesigned website http://www.sfr.re
• Launch a new low-cost online mobile offer in Reunion Island : RED http://www.redbysfr.re

Jan 2003 – Jan 2006 · 3 yrs · Région de Paris , France

• Marketing and strategy consultant in telecom sector : customer base segmentation, product pricing, program management

Jan 1999 – Jan 2003 · 4 yrs · Région de Paris , France

• Various missions of project management for large accounts (Beghin-Say, Paribas, Air Liquide) and telecom products / services deployment for service providers and vendors (Equant, Cegetel, Lucent)