Isabel Ordoñez Rueda

Digital Marketing Specialist

Munich, Bavaria, Germany9 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in developing global social media strategies.
Proven track record in influencer engagement.
Strong analytical skills driving data-driven marketing.

Stackforce AI infers this person is a MarTech expert with a focus on social media strategy and digital marketing.

Contact

Skills

Core Skills

Social Media MarketingDigital MarketingProject ManagementMedia PlanningMarketing CampaignsTraining Programs

Other Skills

Influencer StrategyData AnalysisCampaign ManagementCustomer Relationship ManagementContent CreationEvent OrganizationMicrosoft OfficeFacebook MarketingAdvertisingInternational BusinessCustomer RelationsSales ManagementMarket ResearchOnline AdvertisingDigital Strategy

About

I specialize in developing and executing social media strategies that amplify reach, engagement, and brand impact. My expertise spans strategic planning, international team coordination, influencer strategy, and aligning social media initiatives with broader business objectives. Passionate about combining creativity with data-driven insights, I design impactful communication strategies. With an international background, I thrive in multicultural environments and bring strong analytical, creative, and communication skills to every project. Curious and continuously learning, I am driven to create holistic, forward-thinking communication concepts, with a strong interest in sustainability and corporate social responsibility.

Experience

9 yrs 8 mos

Total Experience

1 yr 9 mos

Average Tenure

6 yrs 5 mos

Current Experience

Career break

Full-time parenting

Jan 2025 – Nov 2025 · 10 mos

Maternity leave

Siemens

3 roles

Senior Social Media Strategist, Siemens AG

Promoted

Oct 2023 – Present · 2 yrs 7 mos

Developed and executed global social media strategies that aligned with Siemens' business objectives
Managed influencer strategies to enhance brand visibility and engagement
Supported executive positioning and thought leadership across social media platforms
Analyzed performance metrics to optimize strategies using data-driven insights

Social Media MarketingDigital MarketingInfluencer StrategyData Analysis

Senior Social Media Manager, Siemens Mobility

Promoted

Oct 2022 – Oct 2023 · 1 yr

Led the social media strategy and implementation for Siemens Mobility, enhancing brand visibility
Provided social media training for executives, supporting effective online positioning
Developed an external influencer strategy, organizing events to engage key profiles
Managed budgets, KPIs, and coordinated with international teams to ensure alignment

Social Media MarketingProject ManagementInfluencer Strategy

Social Media Manager, Siemens Mobility

Nov 2019 – Sep 2022 · 2 yrs 10 mos

Sony music entertainment

Marketing Manager

Apr 2019 – Oct 2019 · 6 mos · Munich, Bavaria, Germany

Developed and implemented comprehensive social media strategies to enhance brand visibility
Managed the creation, budgeting, and analysis of marketing campaigns focused on increasing sales and usage
Oversaw media and creative briefings, ensuring alignment with project goals
Led project management initiatives to streamline marketing processes at Sony Music Entertainment

Social Media MarketingProject ManagementMarketing Campaigns

Serviceplan group

2 roles

Junior Digital Media Planner & Consultant at Mediascale

Apr 2018 – Mar 2019 · 11 mos

Developed and executed media plans for display, Facebook, Instagram, YouTube, and Google campaigns
Managed campaign implementation, monitoring, and strategic handling to ensure optimal performance
Maintained customer relationships through effective communication and care, enhancing client satisfaction

Media PlanningCampaign ManagementCustomer Relationship Management

Trainee Digital Media Planning & Consulting at Mediascale

Apr 2017 – Mar 2018 · 11 mos

Amazon

Launch Marketing Amazon Prime Video EU Intern

Sep 2016 – Mar 2017 · 6 mos · Munich, Bavaria, Germany

Developed and executed 360° marketing campaigns for Amazon Originals and exclusive Prime Video content across Germany, Austria, and the UK
Created, prioritized, and scheduled marketing content to enhance visibility and engagement
Analyzed campaign performance, providing actionable insights and recommendations for future strategies
Collaborated with creative and media agencies to ensure alignment with brand objectives

Bmw group

Sales and Management Training Intern

Mar 2016 – Aug 2016 · 5 mos · Greater Munich Metropolitan Area

Assisted in the realization of brand and sales training programs, enhancing team capabilities
Organized workshops and international events to foster collaboration and knowledge sharing
Collaborated with Project Management to streamline processes and improve training effectiveness
Supported the development of International BMW qualification programs for trade, ensuring high standards

Marketing CampaignsContent CreationData Analysis

Radiadores ordóñez, sa

Purchasing & Accounting Assistant

Sep 2015 – Sep 2015 · 0 mo · Greater Castellón de la Plana Area

Conducted thorough analysis of potential suppliers to ensure quality and cost-effectiveness
Prepared and processed requisitions and purchase orders, streamlining procurement operations
Developed financial reports and data visualizations to support informed decision-making

Training ProgramsEvent Organization