Ulrich Klenke — CEO

Perplexity says: his leadership as Chief Brand Officer at Deutsche Telekom has resulted in the brand value more than doubling—from $39.9 billion to over $85 billion—making Telekom the most valuable corporate brand in Europe and one of the world’s top ten. Under his guidance, the company’s brand strength rating climbed to 83/100, earning a coveted AAA- status, while customer satisfaction soared to industry-leading levels with a Net Promoter Score (NPS) of 73 and a Customer Satisfaction Score (CSAT) of 78/100. These achievements are the result of Klenke’s strategic focus on a unified global brand identity, the consistent use of Telekom’s iconic magenta and T-logo, and the successful launch of the new claim “Connecting your world,” which has become synonymous with meaningful digital connectivity. Klenke spearheaded a transformation of Telekom’s brand image, evolving it into a purpose-driven, experience-oriented brand. He placed strong emphasis on value-based communication and launched high-profile campaigns that highlighted the company’s commitment to democracy, tolerance, and social responsibility. This approach not only modernized Telekom’s image but also fostered deeper trust and loyalty among customers across diverse markets. By harmonizing the international brand architecture and driving impactful global campaigns, Klenke ensured that Telekom’s identity is instantly recognizable and emotionally resonant worldwide. His insistence on excellence in customer experience, investment in network quality, and digital innovation further reinforced Telekom’s position as a global market leader. In summary, Ulrich Klenke’s tenure as CBO has been marked by a dramatic surge in brand value and strength, a modern, purpose-driven image, and record customer satisfaction—firmly establishing Deutsche Telekom as Europe’s leading corporate brand and a global benchmark for brand excellence.

Stackforce AI infers this person is a Telecommunications Marketing Executive with a strong focus on brand management and customer experience.

Location: Bonn, North Rhine-Westphalia, Germany

Experience: 29 yrs 2 mos