Jul 2024 – Present · 1 yr 9 mos · Mumbai, Maharashtra, India · Remote

• Gifting and Jewellery solutions

Jun 2022 – Apr 2025 · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

• Lead the revenue and demand generation of INR XXXX Cr+ across all business lines and channels of MediBuddy ( India's Largest Online Healthcare Market place ) to accelerate profitable business growth ( scaled it yy times in 3 years ).
• As the CMO drive efficient Integrated marketing inputs across all marketing channels to make MediBuddy the most trusted brand in the health care space in India.
• Marketing Head of the Year 2023. Winner of the Brand Campaign of the Year award 2023 for our groundbreaking "Doctor ki Home Delivery in 10 mins" campaign.
• Winner of the Best " CMO - Digital Marketing " award 2025 for my contributions to reshaping user intent and fostering brand loyalty through strategic and impactful digital marketing strategies.

Feb 2022 – Jun 2022 · 4 mos · Bangalore Urban, Karnataka, India

• Leading marketing and growth at Hopscotch

Jan 2022 – Present · 4 yrs 3 mos · Durgapur, West Bengal, India · Remote

• Chief Advisor and Mentor for a bootstrapped and profitable startup focused on disrupting the FMCG sector across multiple Packaged food , Beverages and Feminine Hygiene categories with 3 registered brands Twist, Truesnakz and Comfomax .
• Build innovative and profitable Bharat first rural and semi Urban Distribution Models .
• Scale affordable Green Mass Mobility (EV) solutions

Dec 2019 – Feb 2022 · 2 yrs 2 mos · Greater Bengaluru Area · On-site

• Lead the Acquisition , Engagement , Retention and Growth of Hotstar International business.- USA, UK, CANADA, SINGAPORE.

Aug 2016 – Nov 2019 · 3 yrs 3 mos · Bengaluru, Karnataka, India

• Head marketing for Amazon Devices in India
• Key Responsibility
• Build amazon devices brands, grow the category and the market segment share by developing marketing plans and programs for E-readers (Kindle), Streaming Media Players (FireTV) and Audio Cloud Computing Devices (Alexa/Echo) directing promotional support if required.
• Lead the smart home initiative for Amazon devices India by partnering with complementary brands.
• Lead the new sales channels 3P online and offline retail for amazon devices

May 2016 – Jul 2016 · 2 mos

• Heading marketing communications for Philips Lighting for Indian Subcontinent including media buying, channel and consumer loyalty programs

Jan 2016 – Jul 2016 · 6 mos

• Drive the growth and profitability in Branded Retail Channel , Home Decorative Lighting and Connected Lighting Business.

Dec 2013 – Dec 2015 · 2 yrs

• o Head ATL , BTL, Digital marketing , Branded retail experience, Media buying and also manage the overall advertising and promotion budgets for Philips Lighting for Indian Sub-Continent (India, Sri Lanka, Bangladesh, Nepal, and Bhutan), to deliver on the defined marketing objectives.
• o Prepare the business and marketing plans for lighting India and secure top management approvals for the same.
• Key Achievements
• The Best Marketing Initiative award for the successful conceptualization and execution of 360 degree integrated Philips LED leadership campaign for 2015 on DuraMAX Technology (TM)
• Winner of the Best Marketing Initiative award for 2014 for the successful conceptualization and execution of 360 degree integrated Philips LED leadership campaign (“Change Karo, Save Karo”).

Oct 2012 – Nov 2013 · 1 yr 1 mo · Gurugram, Haryana, India

• Managing the Home Lighting Portfolio across 13 different Product Categories to make it the fastest growing business within Philips India
• Achievements
• Winner of the Philips Lighting ""ACCELERATE AWARD "" for 2012 for new Product Innovations for accelarating Portfolio growth.
• Winner of the Best Performing Business Group Award for 2013 for Home Lighting Business.
• Winner of Philips Lighting Behavior Awards 2013 in Eager to win Category , for driving category growth with profitability as Home Lighting Category Manager.
• Promoted to Home Segment marketing manager to lead the Consumer Marketing ( B2C ) for entire Lighting as well as managing all A&P of lighting.

Jan 2011 – Sep 2012 · 1 yr 8 mos · Gurugram, Haryana, India

• Work Profile
• Leading the product marketing function for the Home Lighting Business.
• Product portfolio management, product development inputs, strategy development, development of profit architecture across 5 product categories .
• Deliver growth, market share and profit in line with the organization's strategic intent and values
• Working with sales teams to deliver top line as well as support in operational issues.
• Understand the new trends in consumer lighting and drive new product development & innovation to take advantage of the same.
• Achievements
• Successfully launched new products to plug the existing portfolio gaps.
• Provided key inputs to Global development team in china as well as the local development team to develop new products to drive market share.
• Winner of Philips lighting "ACCELERATE AWARD" 2011 .
• Promoted to Senior Marketing Manager .

Sep 2009 – Jan 2011 · 1 yr 4 mos · Greater Chennai Area

• Manage the Fairever Brand Business for CavinKare - responsible for brand turnover, EBT, A&P budget management
• Successfully relaunched the brand Fairever with a new positioning and packaging, ensuring the timelines as well as all launch parameters were executed to perfection.

May 2008 – Aug 2009 · 1 yr 3 mos

• Brand Cinthol.
• Develop and implement the brand plan to ensure all that Marketing objectives are achieved
• Oversee all brand related activity to ensure that they are in-line with the Brand Strategy.
• Improve brand profitability through cost control, effective pricing and control of all marketing spends on the brand.
• Achievements Independently handled 2 major launches under Cinthol Soaps Portfolio - Cinthol Fresh Aqua and Cinthol Deo Musk.
• Identified and launched Rs 5/- and Rs 10 /- price point driven SKU in Cinthol Fresh to deliver significant growths for the brand.
• "Action team of the year" for delivering the highest growth amongst all Godrej businesses for 'Cinthol Deodorant spray' for year 2008-09.

Jun 2006 – Apr 2008 · 1 yr 10 mos

• West Bengal, Sikkim and Bhutan
• Work Profile As Area Sales Manager handling Up-Country West Bengal Sikkim and Bhutan.
• Handling 2 Depots Kolkata & Siliguri looking after business of 3 crs (approx) per month.
• Leading a team of 10 Field Officers, 25 GSR's & Handling a distribution network of 60 direct distributors and 10 super-stockiest.
• Drive sales growth through designing and implementing special initiatives, focussing on range selling and distribution extensions.
• Achievements Successfully turned around the territory handled by me and delivering a growth of 20% plus against average growth of 8 % in the eastern region for GCPL
• Selected as the "Best New Comer" for the Year 2006-07
• Successfully rolled out the GSR pilot project for South Bengal - to drive rural coverage.
• Winner of the "Cinthol Trophy" for the east region 2007-08-for ensuring highest growth for the brand through distribution extension.

Apr 2005 – Jun 2005 · 2 mos

• Launch & Rollout The "Mobile Vending Business " for ACT II Popcorn
• Achievements Generated new business with a turnover of Rs 33 lakhs in Hyderabad alone.
• Lead a team of 3 full time employees to set up and run the business for 1 month in Hyderabad.
• Negotiated a venture with MCH (Municipal Corporation of Hyderabad) to obtain exclusive vending rights inside 8 MCH controlled parks.
• Scheme inaugurated by the Hon Chief Minister of Andhra Pradesh Mr. Y.S Reddy on 14-th May, 2005.
• Tied up with leading caterers in Hyderabad for supplying Popcorn Vending machines at receptions and parties and negotiated exclusive vending rights at leading Clubs in Hyderabad.
• Selected as the Best Summer Project for 2005 by the PGP Office IIM-Calcutta.