Rosario Marrazzo

Product Manager

Frankfurt, Germany6 yrs 5 mos experience

Key Highlights

Increased product-led revenues by 40% in three months.
Reduced customer acquisition cost by almost 50%.
Improved user activation by up to 20% through innovative strategies.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and growth strategies.

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Skills

Core Skills

Product ManagementGrowth Strategy

Other Skills

User interviewsData analysisEmail marketingGrowth loopsSaaS marketingEarly-Stage StartupsPublic speakingDesign ThinkingProject ManagementProduct innovationMarketing StrategyGraphic DesignWeb analyticsSocial media marketingBusiness development

About

Purpose-led Product Manager, with a focus on building effective growth loops towards the activation, engagement, and retention part of B2B products. I strive to let my work have a relevant impact on the highest number of people by giving them as much value as possible. Feel free to write to me at any time to ask for an opinion, give me feedback or tell me about your project at rosario.marrazzo@me.com!

Experience

6 yrs 5 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 8 mos

Current Experience

Coverflex

Senior Product Manager

Sep 2024 – Present · 1 yr 8 mos · Frankfurt am Main, Hesse, Germany · Remote

Zharta

Senior Product Manager

Nov 2022 – Aug 2024 · 1 yr 9 mos · Frankfurt am Main, Hesse, Germany · Remote

Peer-to-pool protocol allowing instant loans collateralized by NFTs, set to unlock liquidity for borrowers with mitigated risk for investors.

Aryel

Product Manager, Growth

Feb 2021 – Oct 2022 · 1 yr 8 mos · Milano, Lombardia, Italia · Hybrid

Aryel is a SaaS marketing platform that helps brands and marketing agencies to create engaging AR marketing campaigns in a snap. No coding. No apps. Easy-peasy!
Increased signup completion by 18% by researching the best practices in the sector and implementing them into the actual process, in collaboration with the Design and Dev Teams
Increased product-led revenues by 40% in three months by conducting user interviews and delivering several experiments on the pricing plans
Improved user activation by up to 20% by leading the ideation, implementation, and analysis of a new transactional email flow
Reduced customer acquisition cost by almost 50% by creating and optimizing growth loops through an extensive data analysis and user research

User interviewsData analysisEmail marketingGrowth loopsSaaS marketingProduct Management+1

Freelance

Product Consultant

Sep 2019 – Jan 2021 · 1 yr 4 mos · Milano, Lombardia, Italia · Remote

Helped corporates & SMEs in ideating and validating new products and ventures to market
Impact metrics:
Helped more than 10 teams to reach product/market fit
Validated 3 business models with clients
Executed qualitative research and 30+ stakeholder interviews
Facilitate in-person and remote design thinking workshops and hackathons with large groups (500+)
Some of the companies I worked with: Stellantis, Postepay, Talent Garden, Nippon Gases, Fideuram

Puglia micexperience

Digital Marketing Strategist

Jun 2016 – Aug 2019 · 3 yrs 2 mos · Brindisi, Puglia, Italia

Building a social media strategy including the making off of the editorial plan and content creation, also managing online ads.
Boosted in-person event attendee by 200% yoy by launching an omnichannel, seasonal marketing campaign
Increased customer engagement by 70% by creating a community of 1000+ members
Reduced CPA by almost 30% despite over-increasing competition by optimizing actual digital ads