Guang Yang 杨光

Head of Design

Berlin, Germany18 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Extensive experience in automotive and digital design.
  • Expert in bridging cultural differences in user experience.
  • Proven track record in leading UX projects for global brands.
Stackforce AI infers this person is a User Experience Designer with a focus on Automotive and Retail industries.

Contact

LinkedIn

Skills

Core Skills

User ExperienceProduct DesignInteraction Design

Other Skills

User ResearchAgile MethodologiesScrumUsability TestingDesign ResearchCross-Cultural Communication SkillsAsian culture insightsExhibition designInformation ArchitectureUser-centered DesignService DesignProduct ManagementPersonaMobile DevicesLean Software Development

About

Hi, I’m Guang Yang, a designer at Diconium, a subsidiary of Volkswagen Group IT. With a background in industrial design, I’ve had the opportunity to work with global brands like Lenovo, Samsung, and Thalia, gaining extensive experience in both the automotive and digital sectors. My current research focuses on understanding the different consumer and user needs between the EU and China, shaped by various factors such as history, digital ecosystems, and social and economic norms. I specialize in HMI, user experience, and software-defined vehicles, with a particular interest in bridging the cultural and market differences between these two regions. I’m excited to share my insights and explore new possibilities for the future of mobility regularly on LinkedIn. My work have ranged from planning, research and design to development & testing, equipping me with a broad set of design skills and a multicultural vision.

Experience

Diconium

2 roles

Advanced UX Designer

Promoted

Mar 2021 – Present · 5 yrs 1 mo

  • Volkswagen app for iOS & Android, including migration of MOD 1-3 vehicle features, merge of previous WeConnect app (combustion engine)users & more
User ExperienceProduct DesignUser ResearchAgile MethodologiesScrum

Intermediate UX Designer

Jul 2020 – Feb 2021 · 7 mos

  • Volkswagen WE Connect ID. app for iOS & Android
User ExperienceProduct DesignUser ResearchAgile Methodologies

Thalia buch & medien gmbh

UX designer

Sep 2011 – Jul 2020 · 8 yrs 10 mos · Berlin Metropolitan Area

  • Product:
  • I was the solo UX designer work for the Douglas Guided Selling app, to enhance the purchasing experiences in store.
  • The Douglas Guided Selling app is a business app for the Douglas retail salesperson, enable them to browse the shop inventory, customer preferences & store regulations etc., in order to provide better consult and more pleasant shopping experiences for the customers in store, as well as serving as a training tool for the new staff.
  • Responsibility:
  • Find out the issues to improve the general UX of the app and leading the concept design for the Douglas B2B app development.
  • Main tasks:
  • 1. Plan for the long-term design scope and breakdown into varies of milestones, tasks & criteria;
  • 2. Prioritize & planning product UX improvements Collect the user feedback from the store management and user testing results, Communicate with PO and prioritize improvement tasks;
  • 3. Develop concepts for the product development, create wireframes and high fidelity prototypes to test with the focus group and evaluate the results for prove of concept;
  • 4. Work in agile with the developers for design support Create mobile design guide and graphic resources for the implementation phase.
  • Key project:
  • Douglas guided-selling project (2016 - 2020)
  • Douglas Guided Selling app, for android tablet
  • Douglas project (2014 - 2016)
  • Douglas customer Android app, for Tablet & Phone
  • Douglas customer iOS app, for iPad & iPhone
  • Thalia cross-channel project (2013-2014)
  • Thalia cross-channel Android app, for Tablet & Phone,
  • Thalia cross-channel iOS app, for iPad & iPhone,
  • Thalia e-Reading project (2011-2013)
  • Thalia eReading Android app, for Tablet & Phone,
  • Thalia eReading iOS app, for iPad & iPhone,
User ExperienceProduct DesignUser ResearchAgile MethodologiesInteraction Design

Fjord

Interaction designer

Feb 2010 – Aug 2011 · 1 yr 6 mos · Berlin Metropolitan Area

  • User experience design,
  • Interaction design,
  • Design research,
  • Usability testing,
  • Asian insights.
User ExperienceInteraction DesignUsability Testing

Guangdong south china institue of industrial design

Interaction Design Consultant

Jun 2009 – Jan 2011 · 1 yr 7 mos · DongGuan, China

  • Design consulting,
  • UX design consulting,
  • Interaction design consulting,
  • Usability testing consulting,
User ExperienceInteraction DesignUsability Testing

Fjord

Junior Interaction Designer

Jun 2008 – Dec 2008 · 6 mos · Berlin Metropolitan Area

  • UX design,
  • Interaction design.
User ExperienceInteraction Design

Samsung electronics

Design asistant in design research

Feb 2006 – Aug 2006 · 6 mos · Shanghai, China

  • Works in Samsung Design China, mainly on design research about social and design trend in China, as well as user research in Chinese market. And also join Samsung Global Design Membership project from June - Augest 2006
Design ResearchUser Research

Utop design

Product designer

Jun 2005 – Jan 2006 · 7 mos · Guangzhou, China

Lenovo

Intern Product designer

Feb 2005 – May 2005 · 3 mos · Beijing, China

  • Product design,
  • Design research,
  • Interaction design

Education

Guangzhou Academy of Fine Arts

Master of Arts - MA — Interaction design & Design Management

Jan 2006 – Jan 2009

Weißensee Kunsthochschule Berlin

Industrial and Product Design

Oct 2007 – Apr 2008

VHS

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