D

Dan Fernandez

VP of Engineering

Seattle, WA, United States27 yrs 7 mos experience
Highly Stable

Key Highlights

  • 20+ years of experience in product management and developer tools.
  • Led high-impact projects featured in major media outlets.
  • Expert in building developer experiences and advocacy.
Stackforce AI infers this person is a SaaS product management leader with extensive experience in developer tools and advocacy.

Contact

Skills

Core Skills

Product ManagementDeveloper ExperienceTechnical DocumentationCloud ComputingInteractive LearningWeb DevelopmentTeam BuildingDiversity And InclusionAzure Sdk DevelopmentCloud DebuggingAzure DevelopmentDeveloper EvangelismCommunity BuildingEvent ManagementSdk DevelopmentEvent PlanningProject ManagementSoftware DevelopmentMarketing StrategyCustomer SegmentationContent CreationInfluencer EngagementMarketing And PrTraining Program DevelopmentSales GrowthCommunity OutreachMobile DevelopmentTesting

Other Skills

Site Performance ImprovementCloud Developer AdvocacyWeb ServicesGamificationAutomationCustomer ExperimentationOnline Developer EvangelismOpen Source ProjectsDeveloper Content CreationCustomer Council ManagementEvent OrganizationASP.NETAgile MethodologiesAgile Project ManagementSoftware Design

About

I'm a product management leader building products and experiences that developers love. For the past 20 years, I've worked in a variety of roles including product management, product planning, SDK design, Azure Developer/DevOps tools, developer marketing, strategy, open source development, enterprise technical sales, developer advocacy / evangelism, and software development for Salesforce, Microsoft, IBM, and startups. The projects I've worked on have been featured in the New York Times, Washington Post, 60 Minutes, Netflix, Forbes, TechCrunch, Wired, ZDNet, eWeek, and more.

Experience

27 yrs 7 mos
Total Experience
7 yrs 2 mos
Average Tenure
6 yrs
Current Experience

Salesforce

Vice President of Product for Developer Services

Apr 2020Present · 6 yrs · Bellevue, Washington, United States

Microsoft

6 roles

Principal Group Program Manager

Promoted

Oct 2015Apr 2020 · 4 yrs 6 mos

  • Led a 20+ person Product Management team responsible for re-imagining the online experience for developers.
  • Product owner for docs.microsoft.com, the unified experience for all technical documentation built on Azure and GitHub. Drove Docs to over 40 million unique visitors a month worldwide, improved site performance by 3x, automated SDK documentation from weeks to minutes, and reduced hosting costs by $7.8 million.
  • Product owner for Microsoft Learn, the new interactive learning experience for Azure, including interactive web-based coding, gamification, fixed-time Azure Sandbox, and a unified user profile for tracking progress.
  • Co-authored the first Cloud Developer Advocacy strategy document to build the "dream team" of worldwide developer advocates with an emphasis on diversity and inclusion in hiring.
Product ManagementTechnical DocumentationSite Performance ImprovementDeveloper ExperienceCloud Developer Advocacy

Principal Program Manager Lead - Azure Tools SDK

Nov 2013Oct 2015 · 1 yr 11 mos

  • Managed Program Management team creating features for the Azure SDK for .NET. Key features include cloud-debugging, Dev/test and automation scripts for environments, Keychain support for Azure authentication, Notification Hubs, Mobile services, Azure Resource Manager, and Docker tooling support for Visual Studio, Visual Studio Code, and Azure DevOps.
  • Ran customer experiment to remove mandatory SMS check for enterprise customers using Azure credits, resulting in a 30% increase in activations.
Azure SDK DevelopmentCloud DebuggingAutomationCustomer Experimentation

Senior Director - Developer Evangelism

Promoted

Jan 2008Nov 2013 · 5 yrs 10 mos

  • Led a team of 10 responsible for online developer evangelism (https://channel9.msdn.com), open source hardware/software projects, absolute beginner content, developer news, and developer events, resulting in web traffic growth of 40%+ a year.
  • Co-led (with Engineering) the Channel 9 website re-launch on Microsoft Azure, including feature design, requirements, prioritization, live event Q&A (Channel 9 Live) and content unification across separate websites for students, enthusiasts, and IT.
  • Partnered with MS Research to create and launch the Kinect for Windows SDK. This included executive keynote demos, authoring the Kinect for Windows .NET Managed API specification, planning the Kinect Launch event/hackathon, creating samples, and videos to drive awareness (Washington Post, LA Times, Gizmodo), downloads, and adoption.
  • Product owner for the "Microstang” a concept car built for a reality TV show (Inside West Coast Customs, available on Netflix.com). The work included end-to-end project management and coding several project subsystems including open source on-board diagnostics (OBD2) service, IoT data synchronization, instrument cluster, heads-up display, and Windows 8 integration.
  • Launched several open source projects with yearly downloads in the millions, including:
  • TweetCraft (Tweet inside World of Warcraft), winner of the BlackDuck Open Source Rookie of the year, and later productized by Blizzard/Activision
  • Visual Studio Achievements, a Visual Studio add-in & Azure service that "gamifies" Visual Studio to help developers learn about new features
  • LEGO Mindstorms .NET SDK - an open source .NET SDK to control LEGO Mindstorm devices
  • All-up owner for the Build 2013 conference including cross-group coordination, Web site, conference activities, messaging, and demand generation.
Online Developer EvangelismOpen Source ProjectsEvent ManagementCommunity BuildingDeveloper Evangelism

Lead Product Manager - Visual Studio Express & Popfly

Promoted

Sep 2006Jan 2008 · 1 yr 4 mos

  • Created customer segmentation, strategy, prioritization, developer content, and beginner learning for new Visual Studio Express product family targeting under-served customer segments like beginners, hobbyists, and students. This targeted approach resulted in over 17 million downloads.
  • Built non-traditional marketing plan for Popfly including landing quotes by influential bloggers including an invitation-only alpha system. Popfly has had several notable mentions USA Today, Forbes, CNN Online, and the New York Times.
  • Popfly was named by PCWorld as one of the 25 Most Innovative Products of the Year.
  • Announced partnership between Microsoft and Facebook at Facebook's first developer event (F8), including Visual Studio and Popfly SDKs for the Facebook Graph.
Customer SegmentationMarketing StrategyDeveloper Content Creation

C# Product Manager

Apr 2003Sep 2006 · 3 yrs 5 mos

  • Created Marketing and PR Plan to increase C# language adoption, resulting in a 30-50% increase in usage every year (C# is ranked #3 - #6 language in terms of popularity).
  • Co-managed the C# SDR, a customer council to review, validate, and prioritize early product direction.
  • Launched internal Microsoft engineer C# training program with Wintellect training designed to increase Microsoft Microsoft products and services built in C#.
  • Launched Visual C# Product versions 2003, 2005, 2008, mapping to C# 2.0 features like generics and iterators and C# 3.0 features like Language Integrated Query (LINQ).
Marketing and PRCustomer Council ManagementTraining Program Development

Developer Evangelist

Jul 2001Apr 2003 · 1 yr 9 mos

  • Key Accomplishments:
  • Drove Developer Tools sales to #1 District in growth (335%) and #2 district in total revenue.
  • Drove .NET account wins at Arbitron, Booze Allen, CACI, Celera Genomics, CSC, Crutchfield, Fannie Mae, GEICO, and the International Monetary Fund (IMF).
  • Community Outreach: Created VS.NETwork - a grass-roots .NET developer group and co-organized and spoke at .NET in the Enterprise, a 1,000 attendee event with Steve Ballmer keynoting.
Sales GrowthCommunity OutreachEvent Organization

Etensity

Developer

Jun 2000Jun 2001 · 1 yr · Washington DC-Baltimore Area

  • Developer creating applications for PriceDrive, a B2B automotive startup that built a re-seller market for car dealerships, ex: A Toyota dealership can re-sell a customer's trade-in Honda back to Honda dealerships. Built web and mobile (Pocket PC, WAP) experiences using classic ASP, ASP.NET, C#, XML Web Services, and SQL Server. PriceDrive.com was nominated for "Best Use of a Business Application" by the Open Mobile Alliance (previously WAP Forum).
Web DevelopmentMobile DevelopmentASP.NET

Ibm

Developer

Aug 1998Jun 2000 · 1 yr 10 mos · Washington DC-Baltimore Area

  • Web developer working on a variety of projects for IBM Global Services. This included Sony's first B2C website for their product catalog at sonystyle.com (featured in Forbes, CNET, etc). Other projects include the development of high-profile (featured in 60 Minutes) District of Columbia Year 2000 website including Emergency Management planning, status reporting and remediation from 70+ agencies, and evacuation routes and mapping using Mapquest. Worked as a tester in IBM Software Division for the OS/2 port of Netscape Navigator v4.
Web DevelopmentTesting

Education

University of Miami

Bachelor of Business Administration - BBA — Computer Information Systems

Jan 1995Jan 1998

University of Maryland

Jan 1994Jan 1995

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