Aug 2023 – May 2024 · 9 mos · Bengaluru, Karnataka, India · On-site

Sep 2021 – Aug 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

• Product messaging and positioning.
• All content needs for the products I handle.
• End-to-end sales enablement
• Customer journey mapping, planning & execution
• Webinar marketing
• Customer interviews and case study documentation
• Customer support Knowledge Base

Aug 2020 – Sep 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India

• B2B Marketing campaigns & strategy for both Sales Enablement & Rev Ops BUs.
• Linkedin Paid Campaigns, PPC Adwords, SEO, Email Outreach, Award Nomination and more.
• Tools : Hubspot, SEMrush, DiscoverOrg

Jan 2020 – May 2020 · 4 mos · Bangaon Area, India

• NSRCEL located inside IIMB gives every startup idea an opportunity to pitch for their incubation. But before a startup could be incubated, they are shortlisted to be trained in 'Launchpad' which is their pre-incubation program. It's a 3-month program in which startups get trained and guided by industry experts, mentors and professors of IIMB. And upon showing progress & growth with their guidance, start-ups get considered for the 1yr incubation program.

Aug 2018 – Aug 2020 · 2 yrs · Bengaluru, Karnataka, India

• Roles & Responsibilities:
• Marketing: One thing very close to my heart is the premium Brand Identity that I wanted to create. So the special focus was always given on what goes on social media, how the website looks, what kind of words we would use, who would we associate ourselves with, and what we want our audience to think about us. So every aspect of the business was thought and created from the Marketing & Branding perspective to enhance our Brand Value.
• Sales: The kind of selling needed for this industry is very different from conventional sales. I focussed on finding new channels, new mediums to reach customers, new content strategies to create interest, specific market places to be a part of, and more.
• Process optimization: Every process from Customer Service to Order Fulfillment had to be a satisfying experience. Continuous improvement is something that I believe in and I always found better ways to enhance the customer experience in our business.
• Product Development: Identifying the need, product Design & sampling until final product prototype. I have given keen attention to detail to every product functionality, outlook & perceived value. Worked closely with Rural Self Help groups to craft each of our products effectively. Pen & Paper product designer with no fancy software tools.
• Workshops Trainer: I believe that we need to create demand for the kind of products we made. And to create the demand we need to educate people to help them understand why we do what we do. Workshops are a great way to personally market ourselves and deliver value in real-time. It's also a great opportunity to personally connect with people and create a brand attachment.
• Sustainable alternatives to disposable plastics and new age shopping experience with everything One needs, to skip the need to use polluting products that harm the planet.
• We are grateful to be mentioned in some of the renowned media platforms for the work we have done. Click on links below.

Aug 2016 – Jul 2018 · 1 yr 11 mos · Bangalore

• Responsibilities:
• Strategy & Planning: Briefs would come from the clients in the form of Sales or Marketing objectives. As an advisor, I would create a marketing plan, brainstorm ideas for campaigns & create the pitch deck. The pitch deck had the storyline for the campaign, data to back the idea being proposed, creative design & content samples, budgets & timelines.
• Client Management: Single point of contact for the clients that I managed for all their marketing requirements.
• Project Management: Once a campaign has been finalized & a plan has been approved by the client. I would then ensure that execution of the campaign is timely and feedback of client has been implemented. I would manage the creative resources of the agency for the project. Also monitoring cost reduction for the agency & the revenue increase from the client.
• Team Management: Starting from briefing the team about a project. Gathering all documents and information needed for their understanding of the objective that we were working towards. Giving the team every necessary resource needed to effectively deliver the project. To ensure the team's time is used effectively. To allot & schedule the team's tasks. I was an effective point of contact between the team and the client too.
• Clients worked with - Schneider, TATA Q, 75F, Fujitsu, Dassault Systems & more...

Jan 2016 – May 2016 · 4 mos · Bangalore

• Responsibilities:
• Single point of contact for the Clients Requirement & execution of projects. Keeping track of Client's Expectation vs Execution
• Making Presentations of Ideas and Designs
• Responsible for ensuring effective execution of event OR brand activations.
• Clients worked with - Moet & Chandon, Jameson Irish Whisky, Perno Ricard, ART Bengaluru - UB City, & more...

Jul 2015 – Dec 2015 · 5 mos · Bangalore

• Responsibilities :
• Drive Ad Sales for ACT Channels
• Support team with whatever is necessary
• Keep Track and authorize billing
• Ensure that order has been delivered as promised.