Jan 2024 – Jun 2024 · 5 mos · New Smyrna Beach, Florida, United States

• Ugly Beer was born from a simple idea: could we give “ugly,” mismatched glass bottles a second life instead of letting them go to waste? Because only 40% of glass bottles are currently recycled in the United States. We set out to prove that a circular economy approach could resonate with consumers, starting with something approachable—classic root beer.
• We tested the concept at local farmers markets, where Ugly Beer sold out and drew strong support from customers who loved the mission as much as the product. It was a small but meaningful proof point: people will buy into sustainability, even if the packaging isn’t perfect.
• Ugly Beer never took on investor capital and did not scale beyond its farmers market roots. Ultimately, I closed the venture after seeing that the operational complexity required for meaningful impact demanded partners with deep logistics, beverage manufacturing, and distribution expertise, and my partner search came up empty.
• The experience was a valuable lesson in testing a sustainability concept quickly, validating consumer demand, and knowing when a promising idea isn’t ready to grow further.

Dec 2015 – Mar 2024 · 8 yrs 3 mos · New York City Metropolitan Area

• We created a transparent web app for real estate investors to shop commercial mortgages with ease to maximize their real estate cash flow.
• Set the vision and raised $3.5 Million of funding over two rounds through investor pitches, demos, and a successful equity crowdfunding round.
• Recruited and onboarded 40+ professionals to scale the company’s operating capacity across engineering, design, sales, capital markets, and operations.
• Led end-to-end product management for a web app that ultimately facilitated financing for more than $2 Billion of real estate investment deals.
• Developed revenue operations processes integrating core product to CRM (Pipedrive), analytics, and marketing automation fueling revenue growth from $1 Million to $7 Million in revenue over 2 years, earning spot #777 on Inc 5000 list.
• Exited to a capital markets brokerage in April 2024.

Oct 2013 – Dec 2015 · 2 yrs 2 mos · New York City Metropolitan Area

• As the first Sales Operations hire at LiveRail, a high-growth video ad tech platform, I built and scaled the revenue operations function to support rapid sales expansion. I led CRM administration (Salesforce), designed workflow automation, and implemented tools like contract lifecycle management (SpringCM) to streamline operations. I also drove business analytics, enhancing visibility into pipeline performance, competitive positioning, and strategic impact.
• Post-acquisition by Facebook, I played a key role in integrating LiveRail into Facebook’s ad tech ecosystem, aligning sales tools, processes, and analytics across teams. I also hired and led additional Sales Operations staff to support the growth of Facebook’s publisher ad tech business (LiveRail + Audience Network).

Jun 2012 – Oct 2013 · 1 yr 4 mos · New York, NY

• Grew programmatic ad tech accounts with strategic digital media brands (Sports & Entertainment) via account optimization and upselling.
• Conducted detailed account reviews as the subject matter expert for Google’s programmatic ad tech platforms for a roster of strategic clients.
• Delivered data-driven insights and recommendations through ad hoc analytical projects, enabling sales directors to make informed decisions and close high-value deals.

Jun 2011 – Jun 2012 · 1 yr · New York, NY

• Developed and maintained sales tracking tools and reporting in Salesforce CRM, improving sales efficiency for a 100-member publisher ad tech sales team.
• Collaborated with finance to generate accurate revenue projections and set quarterly sales targets via cascaded Objective and Key Results (“OKR”) framework.
• Assisted managing directors with incentive compensation plans (e.g., sales contests) and strategic presentations, boosting team morale and sales productivity.

Sep 2010 – Dec 2010 · 3 mos

• Research and select ideal mutual funds for an investment matrix based on client objectives and risk tolerance, analyzing performance, risk/reward metrics, and investment fundamentals.
• Analyze and improve client experience.
• Streamline and execute office operations; update and improve office systems.

Jun 2010 – Aug 2010 · 2 mos

• Supported a Manhattan leasing broker through research, lead management, data analysis, and goals-based sales forecasting.
• Learned about the real estate business from many cross-functional industry executives.
• Competed in team-based real estate consultation simulation as a lead presenter.