Sanjay Jain — CEO

• Solution driven mature leader impacting change across leading organisations -The Coca-Cola Co., Allianz Group, Bajaj Allianz, Ogilvy, Times of India Group and Reliance Capital. • Well rounded experience and proven success record across diverse consumer industries - FMCG, Media, Retail Finance, Investments, Insurance, Home & Commercial Lending. • Successfully challenged leadership brands and created new paths to market leadership. • Building long term brand value, customer value, identifying key business drivers for growth, setting up new ventures, turning around markets, nurturing leaders and making organizations future ready. General management & leadership • Marketing turn around of Coca-Cola co. in eastern & northern region. • Changing the way we do business& building the brand ‘The Coca-Cola Co.’ among retailers /store owners and getting growth from saturated markets. • Leading cross functional team to launch cold chain from scratch across 200 towns & innovating cold chain and water purification equipment specifically created for India now global industry standard. • Played a key role in taking both Bajaj Allianz and Reliance Life to market leadership. • Distribution roadmap for reaching out to over 1000 towns across the country. • Enabled stake sales and JV partnership with Nippon Life for Reliance Life Insurance and Reliance Mutual Fund. In a volatile economic scenario - got more than expected market value on account of a turnaround created by focusing on customer centricity & trust. • Key member of the team managing a bottler defection crisis and starting up operations without bottler in the territory. Summary of skills • Managing scale &cross cultural experience having worked closely in both Indian & global teams. • Change management in franchisee cos./ managements and effectively leading them towards common goal. • Excel at negotiations and alliances, valuing differences in business planning & strategies with multi culture & languages.

Stackforce AI infers this person is a seasoned leader in Fintech and FMCG marketing strategies.

Location: New Delhi, Delhi, India

Experience: 31 yrs 7 mos

Skills

Business Strategy
Leadership
Marketing
Brand Management
Marketing Strategy

Career Highlights

Led Coca-Cola's marketing turnaround in saturated markets.
Drove market leadership for Bajaj Allianz and Reliance Life.
Expert in building long-term brand and customer value.

Work Experience

Bimaplan

Executive Director (5 yrs 6 mos)

Easy Home Finance Limited

Independent Director (6 yrs 10 mos)

GSF India

Operating Partner (12 yrs 1 mo)

Entrepreneur-in-Residence (10 mos)

Angel Investor & Mentor

Angel Investor & Mentor (12 yrs 9 mos)

Reliance Capital

President & Chief Marketing Officer (4 yrs 8 mos)

Allianz Life Insurance

Marketing Head (4 yrs 11 mos)

The Coca-Cola Company

Region Marketing Head, Sr. Brand Manager, Channel Head, New Business Devlopment & Launch (7 yrs)

Marketing (7 yrs)

Ogilvy & Mather

Account Management (1 yr)

Times Group

EA - Broadcasting strategy & planning (1 yr)

Education

Independent Directors Assessment Test at Indian Institute of Corporate Affairs

at Birla High Sec. School, pilani

at Govt High School, Khonsa, Arunachal Pradesh

at Kakatiya University

at Times School of Marketing

Sanjay Jain

CEO

New Delhi, Delhi, India31 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Coca-Cola's marketing turnaround in saturated markets.
Drove market leadership for Bajaj Allianz and Reliance Life.
Expert in building long-term brand and customer value.

Stackforce AI infers this person is a seasoned leader in Fintech and FMCG marketing strategies.

Contact

Skills

Core Skills

Business StrategyLeadershipMarketingBrand ManagementMarketing Strategy

Other Skills

New Business DevelopmentMarketing ManagementCorporate CommunicationsDigital MarketingCustomer ValueTrust BuildingE-CommereceSocial MediaProfit & Loss ManagementIntegrated MarketingFMCGAnalyticsEntrepreneurshipEmail MarketingMulti-channel Marketing

About

Experience

31 yrs 7 mos

Total Experience

5 yrs 8 mos

Average Tenure

6 yrs 10 mos

Current Experience

Bimaplan

Executive Director

Nov 2020 – Present · 5 yrs 6 mos · Bengaluru

Our vision is to provide affordable insurance for the next Billion Indians.

New Business DevelopmentMarketing ManagementMarketing StrategyCorporate CommunicationsDigital MarketingBusiness Strategy+1

Easy home finance limited

Independent Director

Jul 2019 – Present · 6 yrs 10 mos · Mumbai Area, India

Home Finance & Fin-tech start-up financing home loans for affordable housing for self employed and workers in informal sectors using world class technology developed in-house, delivering amazing hassle free, chase free customer experience not only bringing processing & approval time from months to max 3/4 days and substantially reducing EMIs too.

Gsf india

2 roles

Operating Partner

Promoted

Apr 2014 – Present · 12 yrs 1 mo

Entrepreneur-in-Residence

May 2013 – Mar 2014 · 10 mos

GSF Accelerator is a funding and mentoring platform for Indian startups. Launched in Bangalore, Mumbai, Delhi and Chennai, this multi-city operation seeks to identify, support, and provide funding for the brightest new startups in India. GSF Accelerator was created in the image of a hackathon. Products pivot several times as teams go through intense, often grueling Q&A sessions with mentors and entrepreneurs in residence. The result of this accelerator is an ecosystem created by the startups for the startups: a challenging, risk-taking of product focuses teams, innovating in areas of mobile, social, local and cloud.
Short listing cos. for investments, helping the cos. shape and sharpen their product and business model, prepare them to go to market, work with various mentors to identify their gaps and make them market and revenue ready.

Angel investor & mentor

Angel Investor & Mentor

Aug 2013 – Present · 12 yrs 9 mos · Mumbai Area, India

WhatFix, Quizizz, MediBuddy, EasyHome, BimaPlan, DailyRounds, Bodhi, AirStream, Ridingo, BrownTape, TimeSaverz, ClinchPad, DhilCare/DocsApp, Flinto, PosterGully, TripTern, Swym, TinySurprises, Customize, GigStart, PlussApp, GreyMeter, HastAgo, Pixify, GuideTrip, JustRide, Joolz

Reliance capital

President & Chief Marketing Officer

Jul 2008 – Mar 2013 · 4 yrs 8 mos

President & Chief Marketing Officer at Reliance Capital - building long term customer value and trust across 5 different businesses – customer facing mass retail financial institutions reaching out to 1000 towns.
Overall in-charge for marketing & brand strategy for all the group companies in the financial service sector – Reliance Mutual Fund (largest mutual fund in India), Reliance Life Insurance (top 3 pvt. Sector insurer), Reliance General Insurance (top 5 pvt. Sector insurer), Reliance Money ( leading brokerage & financial distributor in India), Reliance consumer finance ( leading non-bank lender) and various other corporate businesses owned by Reliance Capital ltd.

MarketingBrand ManagementCustomer ValueTrust Building

Allianz life insurance

Marketing Head

Aug 2003 – Jul 2008 · 4 yrs 11 mos

Leading marketing & corporate communications strategy and execution, building the ‘Allianz’ & ‘Bajaj Allianz” brands in India and keeping the sales team motivated. Responsible for Brand Management, Advertising, Research and Internal communication. Both Brands have strengthened significantly as indicated in researches conducted by independent surveys :
Most Preferred pvt sector life insurance brand – CNBC Awaaz Consumer awards 2007 survey by Nielsen. Previous year Bajaj Allianz Life was not in the top 5.
‘Top 50 Service Brands’ by ET & AC Nielsen ‘Most Trusted Brands’ survey – One of the youngest brands on the list.
‘Highest Brand Recall’ in private sector life insurance cos. – CNBC TV18 & IIMS conducted most comprehensive and largest research sample size in the world with 100,000 respondents.

Marketing StrategyCorporate CommunicationsBrand Management