Katie Leavy

Digital Marketing Specialist

Fort Myers, Florida, United States2 yrs 3 mos experience

AI Enabled

Key Highlights

Achieved 400% increase in membership applications.
Developed integrated marketing communications plan for a design firm.
Led corporate outreach strategy for annual leadership conference.

Stackforce AI infers this person is a Marketing professional with a focus on data-driven strategies and campaign management.

Contact

Skills

Core Skills

ManagementSalesMarketing StrategyEvent PlanningAnalyticsAnalytical SkillsCustomer Service

Other Skills

LeadershipLead GenerationArtificial Intelligence (AI)CanvaCapcutVideo EditingCompetitive AnalysisCollaborationCommunicationMicrosoft Power BIMicrosoft ExcelMicrosoft WordMicrosoft OfficeAsanaBusiness Research

About

My name is Katie Leavy, and I am a Senior studying Marketing at Virginia Tech. I am passionate about combining creativity with data driven strategies to craft impactful marketing campaigns. Through coursework in consumer behavior, strategic marketing, and market research, I’ve developed a strong understanding of customer insights and how to apply them to create effective marketing strategies. As I continue to develop my skills, I’m interested in exploring opportunities in digital marketing strategy and project management. I’m eager to grow my career by applying my creativity alongside my analytical mindset to deliver marketing campaigns that resonate with audiences and drive results.

Experience

2 yrs 3 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 3 mos

Current Experience

Ink works studio

Marketing Intern

Aug 2025 – Dec 2025 · 4 mos · Radford, Virginia, United States

Developed an Integrated Marketing Communications Plan for client Ink Works Studio, a boutique architecture and design firm.
Conducted market research and competitor analysis to identify positioning opportunities in the New River Valley.
Defined target audiences, crafted a unique selling proposition, and built messaging that reflected the firm’s client-focused mission.
Recommended creative and media strategies across digital and community channels to increase awareness and engagement.

AnalyticsMarketing Strategy

Monster & bear

Marketing Intern

May 2025 – Jul 2025 · 2 mos · Brunswick, Victoria, Australia · Hybrid

Conducted competitive analysis to identify market opportunities and support brand positioning.
Assisted on professional film shoots, gaining hands-on experience in production and observing a high-level creative team in action.
Helped develop an AI-driven visual project by generating and refining artificial background frames.
Wrote project descriptions for the company website to explain the creative goals and impact of each video.
Edited and published a short-form video of an Australian food tasting, shared on Monster & Bear’s Instagram.
Helped plan and run the Christmas in July party for 100+ guests, designed signs and posters in Canva, created a grocery list for catering, and assisted with setup.

Event PlanningArtificial Intelligence (AI)CanvaCapcutVideo EditingCompetitive Analysis+1

Virginia tech - pamplin college of business

Marketing Department Ambassador - Membership Development Committee

Feb 2025 – Present · 1 yr 3 mos · Blacksburg, Virginia, United States · On-site

Supported membership growth initiatives, contributing to a 400% increase in applications to the Board.
Promoted the Marketing program through classroom outreach and representing the department at open houses and career fairs.
Collaborated with alumni from the Marketing Advisory Board and participated in mentorship opportunities.
Helped participate and run mentorship programs connecting students with alumni and industry professionals.
Assisted with evaluating applicants and onboarding new members to improve engagement and retention.

Pamplin leadership development team

2 roles

Director of Corporate Relations

Promoted

Jan 2025 – Present · 1 yr 4 mos

Lead the Corporate Relations Committee, overseeing strategy and execution of corporate outreach
Identify leads, conduct cold calls, and email companies to communicate the value of sponsoring our annual leadership conference
Guide and mentor committee members, delegating tasks effectively to ensure alignment with outreach goals and team success

ManagementSalesLeadershipLead Generation

Corporate Relations Committee Member

Feb 2024 – Jan 2025 · 11 mos

Ciena

Junior Data Analyst Intern

May 2024 – Dec 2024 · 7 mos · Remote

Analyzed IT contracts and created Power BI visualizations for data-driven insights.
Developed a SharePoint database for efficient contract management.
Used Power BI to analyze accrual data for financial reporting.
Analyzed user feedback in Ciena's Navi tool to improve functionality.
Explored AI bot development for enhancing operational workflows.

Analytical SkillsCollaborationCommunicationMicrosoft Power BIMicrosoft ExcelArtificial Intelligence (AI)

Virginia tech dining services

Student Staff

Feb 2024 – Apr 2024 · 2 mos

Prepare and serve food in a timely manner
Communicate and collaborate with peers to provide an excellent dining service
Utilize customer service skills serving food, preparing food, and dishwashing

CommunicationCustomer ServiceCollaboration

Ciena

People and Culture Intern

Jun 2022 – Aug 2022 · 2 mos · Remote

Audited Insurance Data with the Power BI tool and verified it was accurate using current data from Excel.
Analyzed data using pivot tables to aid Human Resources with decision making.

Microsoft ExcelAnalytical SkillsCommunicationMicrosoft WordMicrosoft Office