Amrita Ray Chaku

Associate Partner

Gurugram, Haryana, India16 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in FMCG and consumer technology.
Expert in brand strategy and communication mix development.
Proven track record in launching innovative consumer programs.

Stackforce AI infers this person is a seasoned professional in FMCG and consumer technology marketing.

Contact

Skills

Other Skills

Brand ManagementMarketing StrategyFMCGBusiness StrategyShopper MarketingProduct DevelopmentMarketingStrategyManagementMarketing ManagementLeadershipSalesTeam ManagementCompetitive AnalysisFast-Moving Consumer Goods (FMCG)

About

15 years of experience in FMCG and consumer technology: 1. Leading the development of brand strategy and communication mix across diverse brands in consumer technology, foods and beverages. 2. Launching scale innovation platforms from incubation to in-market launch. 3. Development and roll-out of strong consumer programs aimed at driving new user growth. 4. Management of territory operations and business development. 5. Collaboration with global teams, cross-functional business teams, agencies and celebrities.

Experience

16 yrs 6 mos

Total Experience

3 yrs 3 mos

Average Tenure

3 yrs 8 mos

Current Experience

Mckinsey & company

Associate Partner

Mar 2022 – Jul 2022 · 4 mos · Gurgaon

Nestlé

Head - Market Innovations

Sep 2020 – Feb 2022 · 1 yr 5 mos · Gurugram, Haryana, India

Makemytrip.com

Director - Brand Marketing

Jul 2018 – Aug 2020 · 2 yrs 1 mo · India

Core responsibilities – leading the strategic brand agenda on MakeMyTrip & GoIbibo, two leading brands in the online travel category, development of 360 marketing mix and launch of engagement programs to drive traffic and equity

Pepsico

7 roles

Associate Director, Brand Marketing Lay's

Promoted

Jul 2016 – Jun 2018 · 1 yr 11 mos

Core responsibilities - leading the consumer agenda on Lay’s (global leader in Potato Chips and PepsiCo’s largest snacks brand) by delivering the marketing mix

Senior Manager, Brand Marketing 7UP

Nov 2014 – Jun 2016 · 1 yr 7 mos

Core responsibilities include - leading the strategic brand agenda to deliver equity & scale consumer programs, launch of new global positioning for 7UP TM and scale-up of innovation platform with Nimbooz & Nimbooz Masala Soda.

Brand Manager Mirinda

Promoted

Mar 2014 – Oct 2014 · 7 mos

Core responsibilities include - leading the strategic brand agenda to deliver equity & strengthen leadership position in Orange sub-category, align to Mirinda’s global positioning platform (Fun) and deliver the innovation agenda.

Assistant Brand Manager- Mirinda

Nov 2011 – Feb 2014 · 2 yrs 3 mos

Core responsibilities include - development and roll-out of marketing programs to drive brand equity, independently lead the development work on flavor innovations and management of brand agenda with internal stakeholders / external agency partners

Asst Brand Manager Nimbooz

Nov 2010 – Oct 2011 · 11 mos

Core responsibilities include - generating consumer awareness on sustenance of new product launch and development of BTL activation programs

Territory Development Manager

Jan 2009 – Oct 2010 · 1 yr 9 mos

Core responsibilities include - managing sales and market operations for Central Hyderabad, development of the distribution footprint in the territory, development of brand activation in trade channels to drive visibility and leading a team of 8 direct members ( 1 Asst. Manager- Sales Development and 7 Customer Executives)