Mridula Kapur

CEO

Singapore, Singapore12 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Led sales teams in hyper-growth phases.
  • Successfully launched new offices in Southeast Asia.
  • Built top-performing teams across multiple companies.
Stackforce AI infers this person is a Sales and Partnerships Leader with expertise in B2B and B2C sectors.

Contact

Skills

Other Skills

Account ManagementBusiness DevelopmentCRMCustomer Relationship Management (CRM)Direct SalesInternational SalesMarket ResearchMarketingMarketing StrategyNegotiationOnline MarketingSalesSales OperationsSalesforce.comSocial Media Marketing

About

As a Sales and Partnerships Leader with expertise in B2B, B2C sales and strategic partnerships, I have a wealth of experience working with both large listed companies and early-stage startups. I have successfully launched new offices, built top-performing teams, led hyper-growth phases, and designed business models and strategies from the ground up.

Experience

Squarex

Chief of Staff

Apr 2023Present · 2 yrs 11 mos · Singapore

  • Founding team -Building a Browser Detection-Response product to detect-mitigate-threathunt client side web attacks in the Browser

Uncommon

Member

Jan 2023Present · 3 yrs 2 mos · Singapore

  • Uncommon is a private network for female leaders to connect, learn and grow. Our members are making decisions today and transforming leadership tomorrow. We equip leaders with tools for success: a relevant and uplifting network, powerful mentorship, best-in-class coaching and content.

Ine

Director of Sales

Nov 2021Feb 2023 · 1 yr 3 mos · Singapore, Singapore

  • INE acquired Pentester Academy. Helped with post acquisition transition and led sales across international markets for the entire portfolio of products offered by INE.

Binary security group

Vice President of Sales

Nov 2020Mar 2023 · 2 yrs 4 mos · Singapore · On-site

  • Parent group under which our our security education, product and services businesses were built over the past decade. Parent company of Pentester Academy (Acquired by INE)

Pentester academy

Vice President of Sales

Nov 2020Feb 2023 · 2 yrs 3 mos · Singapore

  • Led sales team globally and helped set up the B2B sales engine.
  • Acquired By INE - post which helped with post merger acquisition

Airalo

2 roles

Director of Sales & Strategic Partnerships

Promoted

May 2020Nov 2020 · 6 mos · Singapore

  • Founding Team. Led Sales, strategic partnerships, go to market strategy and overall product distribution and expansion.

Head of Strategic Partnerships

Sep 2019Apr 2020 · 7 mos · Singapore

Cvent

4 roles

Senior Account Executive

Mar 2018Jul 2019 · 1 yr 4 mos · Singapore

  • I was given the opportunity in 2018 to be part of the core team that helps set and establish our first office in south east Asia. Over the course of a year and half, I took on a complex role that involved managing property level renewals for hotels as an account manager, working and managing corporate level relationships with hotel chains such as Hilton, Marriott, Dusit etc as a SAT rep and also take on the hunter role as a direct seller for upcoming markets like Philippines, Vietnam, Indonesia, etc.
  • My role here was amazing as at one hand I was involved in key group marketing campaigns and strategic pricing strategies with regional heads of top hotel chains on the other hand I was speaking to small independent/ standalone properties in upcoming destinations. I was involved in yearly pricing negotiations, managing renewal rates with existing clients and also getting new business. Being a member of the core team in Singapore, I played an important role in setting and building the team on ground and opening newer markets for the company

Account Manager, Supplier Network

Promoted

Jan 2015Feb 2017 · 2 yrs 1 mo · Gurugram, Haryana, India

  • Having directly contributed over a million dollar in sales as a pre-sales, I was promoted to be an Account Manager for South East Asia and given the responsibility to own and manage my own sales books. Being the youngest member of the direct sales/ account management team did not stop me from over achieving my sales targets and closing the first year at a 143% over sales target
  • Over the 3 years as an Account Manager, I increased the renewal percentage in my territory from 88% to 94%, hosted over 20+ seminars across Asia and middle east with an ROI of 130%, attended over 15+ industry trade shows, groomed and managed 4 pre-sales, worked and supported internal product pricing strategies, and owned and managed my sales funnel and strategies

International Sales Associate, Account Management

Jan 2013Dec 2014 · 1 yr 11 mos · Gurugram, Haryana, India

  • With the company expanding its footprints in the Asian market there came a need to create a whole new division within the sales team that would manage client retention and expansion. Having proved my skills and ability to perform I was given the opportunity to be a part of the founding "Account management team" for the Asian and Middle Eastern market.
  • During the 2 years in this role as pre-sales, I was responsible to work closely and manage relationships with CXO level folks at major hotels chains like Hilton, Accor, Marriott etc with a key focus being on client retention and adoption.
  • My job included everything from setting and conducting CRMs, performance review calls, renewal calls for my direct seller and myself to own and coordinate client handover processes, marketing campaigns, setting and managing company luncheon seminars to trade show meetings.

Sales Associate, Supplier Response

Jun 2012Dec 2012 · 6 mos · Gurugram, Haryana, India

  • I was a part of the sales team that was responsible for product adoption with a main focus on educating hoteliers about the benefits of doing B2B business online through an e-rfp process. During my stint, I was managing important markets across Asia like China, Japan, Singapore etc. Not only was I able to increase the response rate to 88% from 62% in my short stint but I also directly contributed to the sales funnel by passing over warmed up leads to the core selling team.

Unilever

Marketing Summer Intern

May 2011Jun 2011 · 1 mo · Bangladesh

  • I was attached to the branding team and was responsible to understand the market competitors of Unilever’s professional saloon hair products in Dhaka.
  • Carried out a survey across the saloons of Dhaka to understand the competitors in the market and the take of saloon owners and customers on Unilever hair products.

Undp

Summer Intern

May 2010Jun 2010 · 1 mo · Bangladesh

  • Worked on a Project on Dhaka’s biggest slum, Korail. I was responsible to plan, implement and analyze the results of two surveys conducted to understand the living conditions and economic status of the slum dwellers. The focus of the surveys was to understand thebest way to reallocate its members to a different place, as the land of Korail slum was soon to be acquired by the government.
  • Significant Achievement***
  • All my recommendations of change were accepted and implemented by the UNDP team.

Education

Harvard Business School Online

Core: Credential of Readiness — Business Management

Jan 2017Present

Department Of Management Studies IIT

Certificate course in Sales & Marketing (with focus on Digital Marketing)

Jan 2016Jan 2016

Sophia College, Mumbai

Bachelor’s Degree — Economics

Jan 2009Jan 2012

Delhi Public School, Vasant Kunj

High School — Commerce with Maths

Jan 2008Jan 2009

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