Sep 2025 – Present · 8 mos · Ahmedabad, Gujarat, India · On-site

• IMS nhance (Part of IMS Group)
• Client Project: Impellam Group – Leading UK-based recruitment & staffing company with global operations
• Key Responsibilities & Achievements:
• Lead SEO efforts for 7+ distinct brands under Impellam Group, enhancing their online visibility and search performance.
• Perform comprehensive technical audits, identifying and resolving website SEO issues to improve site health and user experience.
• Implement on-page and off-page SEO strategies, optimizing content, metadata, and link-building campaigns for better rankings.
• Serve as an SEO strategist, providing actionable insights and recommendations to strengthen brand presence and drive organic growth.
• Collaborate with content, design, and development teams to align SEO strategies with business objectives.
• Monitor, analyze, and report on SEO performance, using data-driven insights to continuously optimize campaigns.

May 2025 – Sep 2025 · 4 mos · Surat, Gujarat

• After being impacted by a company-wide layoff, I took this period to explore new opprtunities that align with my skills and goals. I also used the time to update my professioanl knowledge, network within the industry, and prepare for the next step in my career.

Nov 2024 – May 2025 · 6 mos · Surat, Gujarat, India · On-site

• Lead end-to-end SEO strategies to optimize organic visibility and drive targeted traffic for SaaS products like Centripe. At Lanet, actively manage SEO initiatives, including SILO structuring, keyword research, JavaScript optimization, and technical audits. Execute off-page strategies, enhance domain authority, and collaborate with teams to align SEO with business goals. Monitor performance using GA, GTM, Search Console, SEMrush, and Ahrefs, delivering data-driven insights for continuous growth.

May 2024 – Nov 2024 · 6 mos · Surat, Gujarat, India · Remote

• In addition to my full-time role, I work as a Freelance Branding & Marketing Executive, crafting tailored branding strategies, executing influencer and email marketing campaigns, and designing lead funnels for diverse clients. My freelance experience includes market research, developing brand messaging, planning multi-channel campaigns, managing social media, and optimizing content for engagement and conversion. I specialize in building brand equity, running successful influencer collaborations, and driving lead generation through strategic funnel planning and email outreach

Aug 2023 – May 2024 · 9 mos · Surat, Gujarat, India · On-site

• As an SEO analyst, my responsibilities encompass a range of crucial tasks to boost the company's online presence and visibility. These tasks include:
• Conducting thorough keyword research and analysis to identify the most relevant and valuable keywords for the company's website, keeping in mind the preferences and behaviors of the target audience.
• Taking charge of on-page optimization strategies, aimed at improving the website's rankings in search engine results pages (SERPs) and enhancing its overall visibility. This involves optimizing meta tags, headers, content, images, and internal linking structure to ensure maximum relevance and a seamless user experience.
• Managing and optimizing off-page factors, such as link building, social media presence, and online reputation management, to further enhance the website's credibility and authority.
• Utilizing tools like Google Analytics and Search Console to analyze website performance, closely monitoring traffic patterns, conversion rates, and user behavior to gain valuable insights.
• Identifying and resolving technical SEO issues in collaboration with the development team, implementing effective solutions to improve the website's performance and user experience.
• Staying well-informed about the latest trends and algorithm updates in the ever-evolving search industry, and utilizing this knowledge to make recommendations for continuous improvement.
• Collaborating with various teams, including content marketing, social media, and web development, to ensure a cohesive and aligned approach to marketing efforts.
• Creating regular reports and presenting data-driven insights and recommendations to stakeholders, including senior management, to keep them informed of the SEO progress and impact on the business.
• Driving continuous improvement of SEO performance through rigorous testing and measurement of different strategies and tactics.

May 2023 – Aug 2023 · 3 mos · Surat, Gujarat, India · On-site

Apr 2022 – May 2023 · 1 yr 1 mo · Surat, Gujarat, India · On-site

• Conducting keyword research and analysis to identify the most relevant keywords for the company's website and its target audience.
• Responsible for implementing on-page optimization strategies to improve website rankings and visibility in search engine results pages (SERPs).
• Optimizing meta tags, headers, content, images, and internal linking structure to enhance the website's relevance and user experience.
• Managing and optimizing off-page factors such as link building, social media, and online reputation management.
• Analyzing website performance using tools such as Google Analytics and Search Console to monitor traffic, conversion rates, and user behavior.
• Identifying technical SEO issues and working with the development team to implement solutions that improve website performance.
• Staying up-to-date with the latest trends and algorithm updates in the search industry and making recommendations for improvements accordingly.
• Collaborating with other teams such as content marketing, social media, and web development to ensure consistency and alignment in marketing efforts.
• Creating regular reports and presenting data-driven insights and recommendations to stakeholders, including senior management.
• Driving continuous improvement of SEO performance by testing and measuring different strategies and tactics.

Dec 2020 – Apr 2022 · 1 yr 4 mos · Surat, Gujarat, India · On-site

• Managing link building activities for off-page SEO.
• Overseeing website management and providing recommendations.
• Developing SEO strategies including keyword research, link acquisition, and on-site optimization.
• Proficient in utilizing Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, and sitemaps.
• Identifying and resolving 404 crawl errors and fixing broken links.
• Enhancing meta data for older articles and services.
• Employing creative thinking to generate unique ideas for improving SEO ranking and boosting sales.
• Creating backlinks through competitive analysis and guest posting across multiple websites.
• Conducting outreach for high-quality guest posts.
• Crafting articles for guest posting and blogs.
• Performing weekly on-page SEO audits.
• Implementing on-page SEO optimization techniques.
• Conducting keyword research for SEO purposes.
• Generating quality backlinks and creating SEO-driven content.
• Engaging in guest blogging, EDU, GOV link building, and article/blog submission.
• Enhancing organic search results for clients' websites.
• Conducting on-site and off-site analysis of SEO competitors.
• Recommending changes to website architecture, content, linking, and other factors to improve SEO rankings.

Jun 2019 – Jul 2020 · 1 yr 1 mo · Surat, Gujarat, India · Remote

• Optimized product advertising on company website, Facebook, Instagram, and Google Ads
• Managed marketing content for social media, reporting activities and results to the
• brand management team
• Engaged with social media users to grow collective social following
• Conduct relevant market research and analyze competitors' products, content, and prices.
• Build connections on LinkedIn, YouTube, Twitter, Pinterest, etc.
• Post questions and answers on quota, reedit, etc.

Feb 2017 – Jun 2019 · 2 yrs 4 mos · Surat, Gujarat, India

• Manage large amounts of incoming calls
• Generate sales leads
• Identify and assess customers’ needs to achieve satisfaction
• Build sustainable relationships and trust with customer accounts through open and interactive communication
• Provide accurate, valid and complete information by using the right methods/tools
• Meet personal/customer service team sales targets and call handling quotas
• Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution
• Keep records of customer interactions, process customer accounts and file documents

Apr 2016 – Jan 2017 · 9 mos · Ahmedabad, Gujarat, India

• Responsibilities:
• Responsible for answering inbound calls of customers, resolve their inquiries, answer their question regarding account balance, network issue and Data issue.
• Offer and provide pre-paid and Post-paid Vodafone plans to customers.
• Worked in rotational shit (Night and day)