Aditya Mankar

Associate Partner

Bengaluru, Karnataka, India9 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving brand growth.
Expertise in managing key accounts and revenue strategies.
Strong leadership in digital marketing initiatives.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in Brand Management and Client Services.

Contact

Skills

Core Skills

ManagementDigital MarketingBrand ManagementAdvertising

Other Skills

MarketingMarketing CommunicationsSalesCommunicationsAdvertising And BrandingMarketing StrategyBrand DevelopmentCorporate CommunicationsMicrosoft ExcelSocial Media MarketingTeam ManagementMarket ResearchBusiness DevelopmentSearch Engine Optimization (SEO)Social Media Optimization (SMO)

About

Our team at SocialPanga thrives under my leadership as Associate Director, where I've spearheaded brand solutions with a blend of creativity and cutting-edge digital strategies. With a PGDM in Marketing from the Indian Institute of Education & Business Management and a B.Com in Computer Application from Nagpur University, I've honed skills in marketing communications, social media, and digital marketing, vital for our success. At SocialPanga, we've embraced the challenge of managing and growing key accounts, developing mechanisms to showcase our service depth, and driving revenue plans. My approach is grounded in a collaborative spirit, leveraging the collective expertise to foster client satisfaction and operational excellence, ensuring our digital campaigns deliver impactful results.

Experience

9 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs 4 mos

Current Experience

Socialpanga

2 roles

Associate Director

Promoted

Aug 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India

ManagementMarketingMarketing CommunicationsDigital MarketingBrand ManagementSales+17

Group Head - Brand Solution

Jan 2022 – Present · 4 yrs 4 mos · Bengaluru, Karnataka, India

Lead multiple projects/brands simultaneously,
ensuring optimum delivery and strong integration
across the organization.
Manage and drive revenue & budgeting for all key
accounts.
Provide leadership, direction, and technical expertise
to design, develop, and support digital campaigns.
Head a cluster of clients of the Agency & Manage a
Team of Client Servicing Professionals.
To monitor and manage staff development, reviews,
and hiring for roles within Client Services.
Develop a mechanism for clients to experience the
depth of our service offerings, and to drive growth in
line with company imperatives to increase the value
per client.
Establish revenue-generating plans for the company
and clients.
Lead business strategy and opportunity-related client
consultation to increase client satisfaction index.

AdvertisingBrand Management

Dvio digital

Lead - Client Partner & Operations

Mar 2019 – Oct 2021 · 2 yrs 7 mos · Pune Area, India

As a Lead - Client Partner and Operations I was responsible to drive businesses, P&L for clients based out of UAE and India Market.
Proven track record of creating happy clients.
Responsible for portfolio of Accounts from Verticals like Education, E-commerce, Fashion Retail.
Primary Focus is to Delivering Value & Ensuring quality in day to day operations
Effectively managing all growth aspects of Clients.
Directing team activities and making sure full collaboration and partnership leveraging company's full complement of resources to support the client's business.
Responsible to draw a growth map for client and the organisation, continuesly increasing the knowledge of clients business and often serving as the clients first line consultant.
Apart from the above I liked staying current with the industry trends and best practices to proactively sell fit for solutions and innovation.

Ideatelabs

Brand Manager

Aug 2018 – Mar 2019 · 7 mos · Mumbai Area, India

As a Brand Manager, I have worked on the Most amazing Multi Brand Retail format of Future Group i.e Brand Factory.
Worked Very closely with the Marketing team for the Biggest Sale i.e Free Shopping Weekend.
Some of my Responsibilities were
Account Planning
Drafting Content & Digital Strategy for Brand Factory
Daily Co-Ordination with the Internal Team & Client
Managing all the Digital Assets for Brand Factory
Campaign Planning & Execution
Managing Billing & Maintaining P&L for Ideatelabs
Reporting & Planning way forward on the Account

I knowledge factory (ikf)

Account Manager - Digital

Mar 2016 – Jul 2018 · 2 yrs 4 mos · Pune, Maharashtra, India

Building Learning and Development on Digital / Client Servicing Space
Leading SEM/SEO/SMM team for IKF
Internal and External Strategy and Pitches.
Social Media Planning & executing
Showing further growth road map to team.
Project Planning Execution
Planning & Managing content for different channels
Execution of E-Mailers, Blogs,Case Studies, Newsletter, & Info-Graphics for IKF & Clients
Planning & Executing SEM & SMM Campaigns for Clients
Oversee the draft creations & design aspect for E-mailers & Social Media Buckets.
Making media spent reports for clients

Fcb ulka

Summer Intern

May 2015 – Jul 2015 · 2 mos · Mumbai Area, India

As Summer Intern in FCB ULKA (interactive) I have worked with Brands Like Skoda & Indian Oil Corporation, my responsibility was to
Track the responses of customers on all the social media & digital platforms.
Competition Tracking & Understanding the digital market.
Initiating innovative ideas for Social Media Campaign & Contests.
Initiating ideas for social media content buckets.
Creating the perfect Pitch for the clients in order to get the accounts.
Operations & Media buying
SEO & SEM
Statistical Data Collection
Initiating & Advising Innovative features for digital platforms
Making Weekly & Monthly Reports.