Jay Kothari — Co-Founder

After over a decade leading teams in some of Canada’s most respected hospitality and foodservice establishments, including luxury hotels and high-volume restaurant brands, I reached a point where I had to start over. Life, health, and clarity made the decision for me. So I chose to rebuild, this time, with purpose. Today, I’m the founder of a freeze-dried fruit and mushroom brand rooted in radical simplicity, emotional truth, and functional nutrition. Our snacks are made with real ingredients, freeze-dried at peak ripeness, with no added sugar, no preservatives, and no bull. As a Certified Master Tea Sommelier, trained in Toronto, sampled 300+ teas, passed rigorous examinations, I understand something most food founders don’t: quality isn’t negotiable. It’s about knowing what peak looks like, the exact moment a leaf or fruit reaches its nutritional zenith before oxidation steals it. That knowledge shapes everything we build. We’re launching with India’s most iconic super fruits, Alphonso Mango, Java Plum (Jamun), and Pineapple, across India and Canada in 2026. I’ve secured manufacturing partnerships across three facilities in India, FDA, CFIA, EU compliant, and I’m building DTC channels for both markets. Not a trend. Not a gimmick. Just fruit, reimagined for people who are done settling. Our Core line launches in 2026. We’re architecting a Reserve Collection and Labs tier to expand beyond fruit, same principle: real ingredients, peak nutrition, zero shortcuts. This isn’t just a brand, it’s a movement built on the same standards I carried throughout my hospitality career: care, precision, and zero compromise. If you’re in food, wellness, retail, or just believe better starts with real, let’s connect.

Stackforce AI infers this person is a Food and Beverage entrepreneur with strong operational and brand strategy expertise.

Location: Victoria, British Columbia, Canada

Experience: 4 yrs 8 mos