Apr 2025 – Jun 2025 · 2 mos · Hyderabad, Telangana, India

Feb 2024 – Mar 2025 · 1 yr 1 mo · Hyderabad, Telangana, India

• Responsible for end-to-end GTM for 3 product lines - Payroll, Analytics and Compensation Management
• 1. Product Positioning & Sales Enablement:
• Crafted comprehensive Sales Narratives (Passport, Pitch Deck, Talk Track).
• Conducted Quarterly Product Webinars and created a Payroll Use Case Bank with enhanced Objection Handling.
• Establishing a feedback loop with sales and pre-sales teams to refine product positioning.
• 2. Marketing & Brand Development:
• Led Website Revamp and executed dedicated Social Media Campaigns.
• Provided Thought Leadership and supported event planning and speaking engagements.
• 3. Analyst Positioning & Global Reports:
• Engaged with Analysts to bolster market credibility.
• Secured mentions in global reports by Gartner, Everest, and other leading firms.
• 4. Customer Engagement & Feedback:
• Supported the CE team in customer communications and secured success stories from pilot and early adopter customers.
• Conducted quarterly General Surveys and organized customer/council calls for continuous feedback.
• 5. Product Improvement & Testing:
• Suggesting and testing 5-10 product features/improvements/bugs in a quarter to influence the product roadmap.
• Enhanced PM confidence in market understanding and competitive strategy awareness.

Apr 2022 – Feb 2023 · 10 mos

• GTM for Employee Experience, HR Service Delivery, Employee Service
• Dedicated to CIO and CFO messaging.
• Leading marketing and GTM efforts for entry into the US Market
• Presenting the right POV for Gartner, Nelson Hall, Foresster and G2s of the world
• Bringing out the best customer stories of transformation to the world

Oct 2021 – Jul 2022 · 9 mos

• Supporting CXO meetings, enabling lead generation, sales kits, and produced 20+ collaterals such as white papers, e-books, positioning documents, pitch decks, competitive battle cards, website product page content, and others.
• Building active engagement with global analysts like Josh Bersin, Gartner, and other brand partnerships for a better market position.
• Improving adoption and ratings of mobile app. (both iOS and android)

Jun 2021 – Sep 2021 · 3 mos

• Responsible for product marketing verticals for Core HCM, Workflows, HR Service Delivery, technical architecture, iPaaS, and travel and expense
• Product Marketing Strategy: Define and iterate on the positioning, messaging, and pricing of the products.
• Go-to-Market: Devise and execute GTM strategy with cross-functional collaboration in Marketing, Content, and Product Management to successfully drive a given product launch, manage campaigns and make the maximum possible impact on revenue.
• Competitive benchmarking and product roadmaps: Be on top of the voice of the customer, industry trends, and competitive landscape to provide inputs for the product roadmap and create a market differentiation
• Sales enablement: Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as white papers, e-books to better the conversion funnel
• Intelligence: Deepen our understanding of target market segments and relevant audiences through secondary and primary research.
• Partner enablement: Collaboration with partner ecosystem to create a marketing campaign that benefits both parties for the responsible product lines.

Feb 2023 – Feb 2024 · 1 yr · Noida, Uttar Pradesh, India · Hybrid

• Tried for a year, didn't work out!
• GTM Strategy: Launched the Naukri Maestro Certification program with the intention of having Naukri-certified recruiters in the Indian Market
• Product-market fit: Conducted 2 roundtables to understand customer pain points and ensure market fit of fresh graduate hiring offering and ensured early adoption with co-build volunteers
• Content and thought leadership: Building thought leadership data-driven industry reports to maintain market leadership of Naukri in the Indian Market
• Customer Advocacy: Engaged with the leadership team of leading Indian IT Services to capture business impact & testimonials

Jun 2020 – Jun 2021 · 1 yr · Gurgaon, Haryana, India

• Working across projects comprising sales growth strategy, market entry & assessment, and digital media strategy with a focus on Future of Mobility, Electric Vehicles, Automotive Retail & Customer Innovation.
• Developing business intelligence, qualitative and quantitative analysis related to improving margins, brand equity, cross/upselling, changing consumer behavior, digital media, and technological advancements to help established retailers grow
• Developing Power BI Dashboards, theme presentations for CXO discussions driven by detailed market sizing, forecasting and process analysis using six-sigma concepts

Aug 2019 – Nov 2019 · 3 mos · New Delhi, Delhi

• Defined business model and performed competitor analysis for strengthening brand equity and improve service levels by 5%
• Designed and distributed a survey to 2000+ consumers and performed factor and cluster analysis in SPSS to identify 6 potential consumer pockets in NCR
• Helped business to streamline service cycle by using scenarios, cut cost by 4% and increase customer retention rate by 2x over a period of 3 months

Apr 2019 – May 2019 · 1 mo · Gurgaon, Haryana, India

• Worked with the Advanced Manufacturing and mobility team.
• Hands on experience to develop Power BI dashboards for clients
• Research analysis on Global Tire Industry and country profiling for market entry into airlines
• Was offered a PPO

Aug 2018 – Sep 2018 · 1 mo · New Delhi Area, India

• Survey of Metro Cash and Carry Stores
• Establishing correlation between financial condition and buying behaviour
• Designing discount schemes for B2B and B2C customers
• Analysis of timing, frequency, repeat shopping and demographics of customers
• Analysis of credit card usage and interest in financial services of customers

Jun 2017 – Aug 2017 · 2 mos · Greater Noida

• Preparation of operation standards for vehicle quality inspection
• In house complaint analysis for defects
• Mapping of documents on basis of ISO 9001:2015

Jun 2016 – Jul 2016 · 1 mo · Moradabad, Uttar Pradesh

• Investigated and inspected a delegated Dynamic Vehicle Test Procedures on Railway Coaches
• Worked on the assembly of the TALGO coaches, made in Spain, for the trial run on the Moradabad Track.
• Observed the organization setup of the Izatnagar workshop and suggested factors to minimize the time duration for period of overhauling of diesel locomotives.

Oct 2015 – Jul 2016 · 9 mos · Aligarh Area, India

• Involved on scheduling, budgeting and the cost estimation of a formula team.
• Handling of accounts and public relations of the club in itself.
• Lead the sponsorship proposals with companies like paytm, sleepwell, ador weldings etc.
• TEAM RANK = 31 in cost & manufacturing at Formula Student UK, London 2016 (FSUK)

May 2015 – Aug 2015 · 3 mos · New Delhi Area, India

• Mainly Creating witty content series for Facebook and produce graphic blogs with .gif images