Dec 2021 – May 2022 · 5 mos

• Promoted in the job. Head of Product WW @ Amazon Ads. Leading a multi-billion dollar ad product, with a team of product managers, engineers and program management. End to end P&L ownership.
• In addition, I lead a team that incubates new ideas and experiences for Amazon Ads WW.

Sep 2020 – Dec 2021 · 1 yr 3 mos

• Promoted in the job. Expanded role: Head of Product for Sponsored Brands Video WW, Amazon’s unicorn performance video ad business. Lead a team or Product Managers, Business Intelligence Engineers and Program management.
• In addition, Product lead for new Advertising experiences for Amazon Advertising.

Sep 2019 – Sep 2020 · 1 yr

• Senior Product Manager for Sponsored Brands WW

Oct 2018 – Sep 2019 · 11 mos

• Product Lead for the online Grocery shopping experience with Alexa. Also responsible for the shopping cart experience for Alexa.

May 2017 – Oct 2018 · 1 yr 5 mos

• Head of Customer Acquisition for Kindle in Europe and Australia with 2 main responsibilities:
• Leader of all the programs to convert customers from Physical to Digital reading in EU. This includes the development of tools and solutions, that after successful testing, get implemented in the Amazon store. This represents a big priority, working multi-functionally with countries and other teams, to maximize the reading opportunity at a company level.
• Head of Marketing for Kindle. From defining marketing strategy, to develop plans, to execute all the campaigns.

Feb 2016 – Apr 2017 · 1 yr 2 mos · Emiratos Árabes Unidos

• Transitioned the Duracell MENA Business from P&G into Berkshire Hathaway (#5 Company in the world by market cap) after the acquisition.
• Head of Product (leading all product development and country launches), as well as Head of Marketing (both Consumer and Trade) for Duracell North Africa, Middle East and Pakistan.
• Managing 18 countries with full P&L responsibility.

Jul 2014 – Mar 2016 · 1 yr 8 mos

• Promoted to be the Marketing (consumer+trade) leader for Duracell for North Africa, Middle East, Pakistan and Global Export Markets for Duracell. Full P&L responsibility with key priorities to:
• 1) Country/Tiering Portfolio strategy roles and investment choices to maximize P&L Results.
• 2) New Country launches: Algeria, Pakistan and assessment & development of others.
• 3) Brand Plan Ownership: development of brand plan and media investment strategies including coordination of Partnerships with external partners (Microsoft/Hasbro) for the 18 Countries that I manage under my portfolio.
• Over achieved results, turning around profitability in the region while regaining market leadership in Saudi Arabia, and extending our leadership in other priority markets.
• Based in Dubai, UAE with extensive travel across all the markets.

Dec 2013 – Jul 2014 · 7 mos

• Promoted to Commercial and Marketing leader for all Sub-Sahara countries business, Israel, and Global Export Markets for Duracell.
• Over achieved results, planning and delivering a turnaround plan for South Africa (re-gaining market leadership) and Israel.

Nov 2011 – Dec 2013 · 2 yrs 1 mo

• Associate Brand Manager for Duracell Europe, Middle East and Africa. Developing Long Term strategy for the brand. Including Innovation Master Plan management, leading product launches and communication development for the whole region. On top led and developed (1) partnerships with Hasbro/Microsoft across EMEA and (2) Licensing products.

Jan 2011 – Jan 2011 · 0 mo · Madrid Area, Spain

Jan 2010 – Jan 2010 · 0 mo · Brussels, Belgium