Abhik Sanyal — VP of Marketing

I lead Marketing at DSP Asset Managers, among India’s top investment management firms today. This is my 20th year here. I am also a part of the Indian Asset Management industry body AMFI’s Digital Financial Literacy committee (Think Mutual Funds Sahi Hai) I've been lucky to have worn some interesting hats over my career, including internships at a leading market research firm, a prominent advertising firm, an international banking giant & a French beauty and cosmetics conglomerate, before moving on to my full time marketing role here at DSP in 2006. My work today allows me to indulge in marketing, writing, researching, crafting advertisements, building media plans, managing budgets, developing strategy, tracking analytics, launching products & brands, crafting intuitive product interfaces & experiences and my favorite-working with people & building teams. I try to use both my left and my right brain as much as possible, but lean much more towards the right side. Over the years, I have trained myself to become a heuristic problem solver, not afraid to supplement & at times push back on data & science with my own gut feel. I find it fascinating to work in ambiguous scenarios where I get to exercise my imagination, while striving to operate on the basic tenets of simplicity, minimalism & common sense. I believe I have a people-oriented leadership style I'm an INTJ. My loves include Pink Floyd, Pizza, Lord of the Rings, Manchester United and all animals including my cats Larry, Jerry & Hoshi. I love to listen to people and their stories and aspire to become a good storyteller someday. I hold a MBA from Management Development Institute, Gurgaon, India and have completed multiple Executive Education Programs on a range of subjects like Data, Analytics, Artificial Intelligence, Automation, Negotiations & Dealmaking, Customer Centricity and Leadership from top global institutions including Northwestern University- Kellogg School of Management, Harvard Business School & Indian School of Business. Specialties: Leadership & People Management | Consumer Behavior & Psychology | Brand Marketing & Strategy: Traditional & Digital | Creative Advertising | Campaigns | Product Experience | Digital Interfaces | Social Media | Content | Media Planning | Project Management | Negotiations | Research | Budget Management

Stackforce AI infers this person is a Marketing Leader in the Finance and Asset Management industry.

Location: Mumbai, Maharashtra, India

Experience: 19 yrs 7 mos

Skills

Marketing Strategy
Brand Management
Market Research
Brand Strategy
Business Development
Sales Strategy

Career Highlights

20 years of leadership in marketing at DSP Asset Managers.
Expert in integrated marketing strategies and brand management.
Strong background in consumer behavior and creative advertising.

Work Experience

DSP Mutual Fund

Senior Vice President & Head- Marketing (2 yrs 3 mos)

Senior Vice President & Head- Consumer Marketing (3 yrs)

Vice President and Head- Consumer Marketing (6 yrs 11 mos)

Assistant Vice President- Marketing (3 yrs 11 mos)

Marketing Manager (3 yrs 6 mos)

L'Oréal

Summer Internship (2 mos)

HSBC

Summer Internship (2 mos)

Lowe Lintas and Partners

Summer Internship (2 mos)

Gallup India Pvt Ltd

Field Research Executive (Part-Time) (3 mos)

Education

MBA at Management Development Institute, Gurgaon

Executive Education Program at Northwestern University - Kellogg School of Management

Executive Education Program at Harvard Business School

Executive Education Program at Woxsen University

Executive Education Program at Harvard Business School

Executive Education Program at Indian School of Business

Bachelor's Degree at Shaheed Sukhdev College Of Business Studies

Abhik Sanyal

VP of Marketing

Mumbai, Maharashtra, India19 yrs 7 mos experience

Highly Stable

Key Highlights

20 years of leadership in marketing at DSP Asset Managers.
Expert in integrated marketing strategies and brand management.
Strong background in consumer behavior and creative advertising.

Stackforce AI infers this person is a Marketing Leader in the Finance and Asset Management industry.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementMarket ResearchBrand StrategyBusiness DevelopmentSales Strategy

Other Skills

Integrated marketing strategyTraditional and digital communicationCreative advertising campaignsContent developmentMedia planningAnalyticsBudget managementPrimary researchBusiness strategyCommunication strategyTele-callingCompetition analysisSecondary researchAdvertisingCompetitive Analysis

About

Experience

19 yrs 7 mos

Total Experience

19 yrs 7 mos

Average Tenure

19 yrs 7 mos

Current Experience

Dsp mutual fund

5 roles

Senior Vice President & Head- Marketing

Jan 2024 – Present · 2 yrs 3 mos

Spearheading the integrated marketing strategy for DSP Asset Managers
Leading all traditional and digital communication initiatives across ATL & BTL, with objectives encompassing building awareness, engagement, consideration, intent building, conversions, digital business growth from investors and distributors
Driving all brand/product/educational creative advertising campaigns, content development, media planning, research, financial wellness, display/ video pay-per-click initiatives, paid search, organic search, social media, email marketing, analytics
Administering annual budgets,
supervising utilization, tracking and reporting
Developing & managing the brand architecture, including corporate brand and product sub-brands
Devising and managing reporting processes and brand controls

Integrated marketing strategyTraditional and digital communicationCreative advertising campaignsContent developmentMedia planningAnalytics+3

Senior Vice President & Head- Consumer Marketing

Promoted

Jan 2021 – Jan 2024 · 3 yrs

Vice President and Head- Consumer Marketing

Promoted

Jan 2014 – Dec 2020 · 6 yrs 11 mos

Assistant Vice President- Marketing

Promoted

Jan 2010 – Dec 2013 · 3 yrs 11 mos

Marketing Manager

Jun 2006 – Dec 2009 · 3 yrs 6 mos

L'oréal

Summer Internship

Apr 2005 – Jun 2005 · 2 mos · Mumbai and New Delhi

Primary research via depth interviews of pre-lightener (color cleanser) users (salon owners/ hair stylists) across salons in Mumbai and New Delhi
Studied usage patterns and gauged comfort levels of consumers and customers
Advised upon business strategy on communication regarding constituents of the ideal product
Developed and recommended an informal brand launch and marketing strategy
Major Learning: Developing business and communication strategy while accounting for real world issues including marginal impact on profitability while adopting each strategic choice

Hsbc

Summer Internship

May 2003 – Jul 2003 · 2 mos · New Delhi Area, India

Developed a structured tele-calling process for business development and selling personal loans
Focus on acquiring new to bank customers for the HNI- 'Premier' segment
Conducted competition analysis primarily through secondary research
Delivered great success on the tele-calling exercise - was able to initiate business including personal loans worth over USD 100,000; and was able to initiate over 50 new client registrations
Major Learning: Learning the process of cold calling - getting turned down by people incessantly but getting back up to gain confidence and earn business.

Lowe lintas and partners

Summer Internship

May 2002 – Jul 2002 · 2 mos · New Delhi Area, India

Conducted primary and secondary research to understand the relevant brand category, its consumers, its competitive environment, its inherent product and brand strengths, the opportunities and threats the brand faced
Developed a brand strategy that could help the brand to position itself to gain competitive advantages.
Recommended innovative strategies to reach out to consumers in a cost effective manner.
Major Learning: Utilizing primary and secondary research and identifying consumer insights that a brand can leverage from by positioning itself appropriately

Gallup india pvt ltd

Field Research Executive (Part-Time)

Sep 2001 – Dec 2001 · 3 mos · New Delhi Area, India

I basically got questionnaires filled by the relevant brand's consumers who seemed to fit the recruitment criteria. Plain and simple. Stood on Delhi roads, went to random places where lots of people seem to flock, walked up to strangers and asked them if they're interested to spend the next 45 minutes with me.
I wasn't part of the process during the research brief or design or test stages, my job was to simply go out and meet the numbers
Major Learning: Learnt how to get myself to talk to people and how to get them to respond to me. Importantly, realized how difficult it was to recruit the right respondents for a brand to listen to, and also recognized how tough it is in a professional firm to get primary research audited and authenticated (since only about 6-7 of every 10 questionnaires I would get filled made the cut)