Sep 2013 – May 2016 · 2 yrs 8 mos

• When Topcoder was acquired by Appirio, I was given the opportunity to manage the content strategy and member engagement of the entire Topcoder platform. Accomplishments listed below.
• Community Engagement Strategy & Analysis---
• Identified key initiatives and managed several projects impacting member growth and empowerment of over 1 million members
• Researched and provided comprehensive user experience data and journey maps to UX and dev teams, impacting site design and core incentive models
• Fostered trust and communication by connecting stakeholders and community members through a 12-month advisory program and new change management standards
• Increased new member engagement and conversion through robust onboarding
• Established a unique hybrid-NPS model, soliciting community feedback and user satisfaction reliably each week
• Executed engagement programs spotlighting members and customer programs on the platform
• Developed and published a forum “Code of Conduct” and associated internal support standards
• Mapped and validated crucial business processes for internal alignment
• Content Strategy & Management---
• Developed the web content strategy for the new platform in Wordpress
• Created editorial guidelines, calendars and requisition processes
• Wrote, edited and published regular blog posts
• Managed large content migrations to the new platform which included auditing all content areas, reformatting/recoding, proofing and editing articles and pages
• Wrote and edited 40+ articles and managed the overall front-end implementation of a new Help Center platform in Wordpress
• Researched, wrote and implemented a new Onboarding Guide for new members

Sep 2006 – May 2016 · 9 yrs 8 mos

• Product owner of the design community of Topcoder, conceptualizing and managing new features, platform tools and programs
• Managed social engagement, with more than 2,000 forum posts directly solving problems and empowering members
• Developed key process strategy and documentation
• Governed competition rules and account policies, upholding the competition integrity
• Developed robust training and certification programs for both members and staff
• Analysed and reported fulfillment trends; managed pipelines
• Guided clients on best practices for maximum success
• Developed and managed the yearly on-site tournament challenges and procedures for the design track

Jan 2005 – Sep 2006 · 1 yr 8 mos

• Created wireframes and UX layouts based on client specification
• Coded finalized concepts into an HTML prototype for the client’s review and approval
• Provided progress reports, timelines and milestone updates
• Worked with pre-sales staff to develop graphical prototypes of new technologies offered by Topcoder

Feb 2002 – Dec 2004 · 2 yrs 10 mos

• Conceptualized and developed new network websites
• Redesigned and helped implement a complete fresh look for the entire network
• Designed and developed the newest iParenting Media company brand, iParenting Media Awards, including website, product winner seals, collateral, and promotional items
• Created iParenting brand collateral
• Conceptualized magazine covers, TOC and other layout elements for new iParenting magazines, published by Highbury House Communications
• Coded (HTML) and produced fully functional sites and large features across the network

Mar 1999 – Feb 2002 · 2 yrs 11 mos

• Managed 21 content departments in the national print publication Baby Years Magazine and nine departments in Pregnancy Magazine
• Wrote feature cover stories, fillers, news articles and shorts for both magazines
• Managed multiple sites on the online network, including the flagship site Pregnancy Today. Tasks included community engagement, community programs, creating and maintaining editorial calendars, writing weekly main-page copy, news features, fillers, quizzes, calendars and other features to educate our large community. Solicited and edited numerous stories and diary entries submitted by community members
• Managed a team of freelance writers and contributing editors. Assigned and edited multiple cover stories, features, articles, columns, expert Q&A and anecdotal stories
• Developed editorial employment criteria and helped hire and train new writers and editors
• Wrote large "dailies" consisting of tips, quotes, information and advice for parents for every day of the year. Dailies ranged in size from 3,000 to 60,000 words
• Created and taught a five-week online parenting course for our community with more than 30 lectures and 25 detailed handouts, detailed assignments and message board interaction

Apr 1997 – Mar 1999 · 1 yr 11 mos

• Researched health topics and interviewed experts to write parenting articles published throughout the network
• Contributed feature articles meeting regular deadlines
• Provided editorial calendar ideas and topics