Sudharshan Narasimhan

CEO

Dallas, Texas, United States11 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Expert in demand generation and marketing operations.
Proven track record in GTM strategy and analytics.
Skilled in building marketing data insights engines.

Stackforce AI infers this person is a Full Stack Marketing Professional specializing in SaaS and Healthcare industries.

Contact

Skills

Core Skills

Marketing StrategyBusiness OperationsGtm StrategyDemand GenerationMarket ResearchData Analysis

Other Skills

MarketingMarketing AnalyticsLeadershipAnalyticsProject ManagementSurvey DesignPeople ManagementPrimary Market ResearchBusiness StrategyTeam ManagementPharmaceutical IndustryCompetitive AnalysisCompetitive IntelligencePromotional MarketingStatistical Modeling

About

Hey there! I am a full stack marketing professional with ~10 years of experience in tailoring digital & field marketing strategies for SaaS, E-commerce, and life science verticals. Skilled in data, demand generation, messaging, product launch strategy, and marketing operations. I am currently the Director of Operations & US at TripleDart Digital. As a growth advisor, I work closely with startups to develop & execute custom marketing plans that are tailored to their specific goals and target audience. Previously, I was part of the Digital Marketing Team @ Freshworks, with a specific focus on GTM strategy and operations, analytics, and always-on demand gen campaigns. I specialize in SEM & SEO, affiliate marketing, display campaigns, and social media marketing. I love numbers! I set up the complete marketing data and insights engine at Freshworks - one stop shop for analytics across the web & customer funnel, integrating Google Analytics, Search Console, Ad Platforms, and CRM. My approach is all about collaboration and open communication. I love working with people to brainstorm creative ideas and find new ways to solve challenges. And, of course, I'm always focused on delivering measurable results that impact your bottom line. If you're looking for a marketing partner who's as passionate about your success as you are, let's connect!

Experience

The sn-sri household

Nila's Dad

Feb 2024 – Present · 2 yrs 2 mos · Dallas-Fort Worth Metroplex · On-site

Tripledart

2 roles

Director, Operations & US

Promoted

May 2023 – Present · 2 yrs 11 mos · Remote

MarketingBusiness OperationsMarketing AnalyticsLeadershipMarketing Strategy

Advisor

Aug 2022 – Apr 2023 · 8 mos · Remote

Freshworks

3 roles

Manager, Program Management, Digital Marketing

Promoted

Oct 2022 – Apr 2023 · 6 mos

GTM strategyAnalyticsDemand Generation

Program Manager, Digital Marketing

Oct 2021 – Sep 2022 · 11 mos

Senior Analyst, Digital Marketing

Dec 2019 – Oct 2021 · 1 yr 10 mos

Zoomrx inc.

3 roles

Consultant

Oct 2018 – Dec 2019 · 1 yr 2 mos · Chennai Area, India

Led a 20 member team and managed projects worth over 2 million dollars. Primary responsibilities included designing and conducting tailor-made market research studies to assess and measure the impact of strategic marketing imperatives of specialty drugs - worked closely with the brand insights team of multiple Fortune 500 life sciences companies in the United States, including on-site presentations.

Associate Consultant

Promoted

Apr 2016 – Sep 2018 · 2 yrs 5 mos · Chennai Area, India

Planned and executed tactical workstreams of multiple projects. Designed a rule engine to reduce the reporting bias across promotional effectiveness tracking studies. Developed an outlier marking methodology to identify over-reporting users and remove deviations from the data set. Created analog industry benchmarks for baseline comparison in the Oncology space.

Market ResearchProject Management

Associate

Mar 2015 – Mar 2016 · 1 yr · Chennai Area, India

Worked closely with team leads and owned execution of the entire project lifecycle, which included survey design and coding, data analysis using various tools and techniques, visualizing the results and creating effective client-ready reports.

Data AnalysisProject Management

Mu sigma inc.

Trainee Decision Scientist

May 2014 – Mar 2015 · 10 mos · Bengaluru Area, India

Underwent an extensive training program for 6 weeks in the Mu Sigma University. Learned a variety of data analysis and visualization tools such as SAS, R, Tableau, etc. Worked for North America's largest home improvement retailer's e-commerce division. The main objective of the project was to come up with products for the deals of the day program, and the secondary objective was to identify features of the website that drove conversion.

Survey DesignData Analysis