Jun 2021 – Present · 4 yrs 10 mos · Seattle, Washington, United States

• Founded and led Trendio, an AI-powered commerce platform using AI agents and automation to drive 3x+ ROI on TikTok Shop and YouTube Shopping — managing tens of millions in GMV and helping brands scale from pilot to top-performer.
• I led the development of our full product stack — including AI-driven creator discovery, outreach automation, video optimization, and campaign management. We pioneered the use of AI agents to manage affiliate programs and launched the first scalable YouTube Shopping solution. I also led all go-to-market efforts, acquired 100+ clients, raised $5M in venture funding, and built a global team spanning the US and Europe.

Aug 2019 – Apr 2021 · 1 yr 8 mos · Greater Seattle Area

• Led Amazon’s multi-billion-dollar US Prime Video business, doubling revenue over two years — including leadership of SVOD marketing, Rent/Buy (TVOD), and Channels businesses.
• Rebuilt the SVOD marketing strategy around tentpole releases, introducing real-time targeting and personalized previews that doubled conversion. Grew the Rent/Buy business by 70% YoY with the launch of Prime Video Cinema — the first “theaters-at-home” window — and drove 60% growth in Channels by redefining the distribution model — attracting more top-tier partners, and improving the customer experience with easier sign-up, bundling, and engagement. Restructured the organization to be tech-led, with engineering comprising over 50% of the team, and deployed ML tools to automate campaign targeting and performance optimization.

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Greater Seattle Area

• Led global demand generation for Amazon’s multi-billion-dollar Kindle Content business, including store, subscriptions, and marketing. Doubled growth and improved profitability by reinventing the store experience, overhauling customer engagement, and accelerating subscriptions.
• Built Kindle Unlimited into the top business growth driver by combining ML-powered title selection with seamless customer onboarding — doubling revenue in two years. Rebuilt the marketing engine into a fully automated lifecycle program, delivering personalized campaigns across acquisition, reactivation, and retention, and launched a targeted rewards system to deepen loyalty. Transformed the Kindle Store into a fully personalized CX and introduced nonfiction-specific innovations using computer vision and precision incentives to lift trial and repeat.

Jan 2013 – Apr 2017 · 4 yrs 3 mos · Woonsocket, RI

• Led CVS’s $5B Beauty & Personal Care business across assortment, pricing, promotions, and in-store experience — delivering sustained growth, record market share, and $100M+ in annual margin improvements.
• Spearheaded a full strategic repositioning of CVS Beauty, re-segmenting categories and replacing over half of the in-store lineup to reflect modern, health-forward beauty trends. Transformed the in-store experience across 2,500+ locations, upgraded displays and merchandising, and launched new exclusive store brands — all while driving growth and supplier-funded investment. Modernized promotions across the Front Store (40% of sales) through advanced analytics for end-to-end impact modeling. Led team satisfaction efforts that tripled engagement scores.

Jan 2003 – Jan 2013 · 10 yrs · Chicago, IL | New York, NY | Madrid, Spain

• Supported senior executive of global retailers, consumer goods companies, and media firms across strategy, marketing, merchandising, and operations. Led large-scale transformation programs in 15+ countries across North America, Europe, Latin America, and Asia.
• Drove enterprise-wide change across store operations, category management, marketing analytics, and growth strategy — delivering sustained improvements in sales, margin, and organizational performance. Highlights included leading multi-country retail transformations, building predictive marketing engines that increased ROI while cutting spend, and designing customer-driven category strategies that consistently delivered 3–5pt points of growth.