Kim Tam

Digital Marketing Specialist

Minneapolis, Minnesota, United States13 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in digital marketing strategies.
  • Proven track record in revenue growth for diverse clients.
  • Strong background in marketing analytics and campaign management.
Stackforce AI infers this person is a Marketing Specialist with expertise in Digital Marketing and Analytics.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyMarketing Communications

Other Skills

Digital StrategyMarketingPPCSEOSocial Media MarketingMarketing ResearchGoogle AdWordsFacebook campaignsEmail MarketingUX DesignSalesCustomer ServiceWeb AnalyticsDemand Side PlatformRetargeting

Experience

13 yrs 4 mos
Total Experience
3 yrs 4 mos
Average Tenure
7 yrs 4 mos
Current Experience

Bain & company

4 roles

Marketing Specialist

Nov 2024Present · 1 yr 6 mos

Expert Manager, Marketing

Promoted

Apr 2021Oct 2024 · 3 yrs 6 mos

Expert Consultant, Marketing

Promoted

Aug 2019Apr 2021 · 1 yr 8 mos

Expert Senior Associate Consultant, Marketing

Dec 2018Aug 2019 · 8 mos

Bluespire

2 roles

Marketing Manager

Promoted

Sep 2016Nov 2018 · 2 yrs 2 mos

  • Partnered with clients to strategically utilize digital marketing tactics to increase revenue for over thirteen clients in the healthcare, financial and senior living industries
  • Planned and managed paid and owned media campaigns focused on generating quality traffic and leads to websites through various digital marketing channels
Digital MarketingDigital StrategyMarketingPPCSEOMarketing Communications+3

Marketing Specialist

Jul 2015Sep 2016 · 1 yr 2 mos

  • Monitored and optimized nine accounts for various clients across Google AdWords, Bing Ads and Centro DSP
  • Performed SEO audits to uncover opportunities and optimize website content
  • Increased search visibility for businesses utilizing local SEO best practices
  • Analyzed and managed paid Facebook campaigns to plan and provide recommendations for future social media growth
  • Worked collaboratively with the creative, content and development teams to develop a strategic digital marketing strategy to achieve client business goals.
Google AdWordsSEOFacebook campaignsDigital Marketing

The kraft heinz company

2 roles

Territory Business Manager

Sep 2014May 2015 · 8 mos

  • Managed the Martin Brother’s Distribution Company & Heinz partnership account throughout Iowa and the seven surrounding states
  • Grew my sales portfolio increasing revenue by 14% in seven months through solution selling to new and existing foodservice operators
  • Advised clients with industry trends, new menu ideas and consumer insights positioning hundreds of products to best meet needs
  • Trained and presented new products at monthly sales meetings and foodshows to distributor sales representatives

Sales and Marketing Management Program

Aug 2014Nov 2014 · 3 mos

Ge capital

Marketing & Communications Intern

Jun 2012May 2014 · 1 yr 11 mos · Eden Prairie

  • Managed an email marketing campaign and designing eight emails resulting in a 10% open rate, five prospects, and a $15M lead.
  • Redesigned an internal website for UX and quality content increasing website users by six times in three months.
  • Developed and launched two Voice of Customer feedback surveys capturing +1,000 customers understanding the UX of two new experience centers.
  • Tools: Salesforce, Omniture, Adobe Photoshop
Email MarketingUX DesignMarketing Communications

Education

University of Minnesota

Bachelor of Science — Agriculture and Food Business Management | Marketing Emphasis | Mass Communications Minor

Jan 2010Jan 2014

Wayzata High School

Jan 2006Jan 2010

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Kim Tam - Digital Marketing Specialist | Stackforce