Mar 2022 – Oct 2024 · 2 yrs 7 mos

Jan 2021 – Feb 2022 · 1 yr 1 mo

Feb 2019 – Dec 2020 · 1 yr 10 mos

• Solving User Identity, Authentication, Authorization and Account Security at Hotstar.

May 2018 – Aug 2018 · 3 mos · New York, United States

• 1. Devised merchandising strategy to re-engage buyers from the exit page across platforms; User behavior research pointed to add personalized deals and quick Add to cart options on the page; Liaised with various stakeholders
• 2. The strategy is now under implementation
• 3. Guided designers to build High-Fidelity Prototypes through Design Discovery Workshops and past User Experience Research
• 4. Charted a comprehensive A/B test plan to measure re-engagement through CTR, dwell time and bounce rate.

Jan 2018 – Jul 2018 · 6 mos · Pittsburgh, Pennsylvania

Jul 2015 – May 2017 · 1 yr 10 mos · Greater Bengaluru Area

• 1. Redesigned the order fulfillment breach model to restructure accountability in the supply chain; implemented by the company to reduce breaches from 5% to an internal target of 2%
• 2. Built a new ground-up risk prediction model to avoid delays of orders beyond the promised date, achieving a 35% reduction in delivery delays; presented the findings to top management
• 3. Quantified the impact of key performance indicators (KPI) of speed of delivery by generating a regression model

Jul 2014 – Dec 2014 · 5 mos · Bangalore Area, India

• 1. I was primarily working with the Users' Insights Team to categorize users as Parents or Students according to their browsing and purchasing patterns. Ensemble methods for this binary classification boosted the accuracy of the model.
• Parent prediction accuracy: 70%
• Student prediction accuracy : 74%
• 2. Predicted the gender of the users by the name and buying patterns. Taking survey of 300,000 users as the source of truth, I had to predict for the rest of the 30mn registered users of Flipkart.
• Prediction accuracy : 94%

May 2014 – Aug 2014 · 3 mos · Washington DC-Baltimore Area

• Among the top 40 women coders worldwide to be selected for $5500 internship at Gnome Foundation. I got an opportunity to work with Open Technology Institute with the best brains.
• My responsibility was to design and develop a splash page and Theme Builder WYSIWYG tool. This helped the users design their custom splash pages for their commotion routers.

Feb 2013 – Mar 2015 · 2 yrs 1 mo · Goa, India

• Co-founded a social enterprise which received a seed funding from Aide et action, India chapter. The enterprise created sustainable livelihood for college dropouts in the rural areas of Goa. This centre provided jobs to hundreds of dropouts in a short duration of one year through vocational training in data entry operations.

Mar 2012 – Apr 2013 · 1 yr 1 mo

• Representative of the girls community in the student council.
• Setting up the rules and regulations around the security of the girls was under my authority. Actively took part in various decisions pertaining to students on campus.