Sep 2021 – Jun 2023 · 1 yr 9 mos

• P&L responsibility of Disney Star's Telegu, Bengali, Oriya, and Kannada cluster of TV channels and Disney+Hotstar business

Sep 2016 – Sep 2021 · 5 yrs

• P&L responsibility of Star MAA TV network, Telugu cluster of of 6 channels spreading across Telugu GEC, Music, Movies etc.
• Scaled up the Star MAA TV business from a small & lagging network to the dominant leadership network with multiple fold increase in market share and profitability. Star Maa's channels lead in every genre they operate today, GEC, Movies and Music. Star MAA is one of the top channels in the country.

Dec 2012 – Aug 2016 · 3 yrs 8 mos · Hyderabad Area, India

• Launched & rapidly scaled up a new building products business from just an idea to ~100Cr annualized business in ~2.5 years with full P&L end to end responsibility
• Devised & executed launch & growth strategy for setting up ~500Cr business pan India over ~5 years
• Developed & actioned marketing strategy & GTM plan to launch the product with premium differentiated positioning. Strategy developed based on in-depth work related to customer insights, customer segmentation, competition, market structure, etc.
• Build 150+ people organization from start with a culture of high performance, strong sense of ownership & robust empowerment; Institutionalized a solid A-team for sustainable manifold future growth
• Ramping -up B2C & B2B sales & distribution network across 10 states in India with focus on becoming one of the top 3 players in each meaningful market
• Setup 2 greenfield plants to manufacture high quality products at most competitive cost

Apr 2009 – Dec 2012 · 3 yrs 8 mos · Delhi

• Strategy build and led strategy initiatives, where strategy initiatives include conceptualizing and setting up new alliances / JVs, new ventures and M&As
• Leading Bharat Forge’s entry in the natural resource space as Strategic Business Unit Head. Helped set up JV with Alstom, France for manufacturing power equipments. JV established successfully and achieved order book of US$ 1 Bn in its first year of launch. Part of team developing Bharat Forge’s growth strategy in the Capital Goods space, renewable energy etc

Jun 2007 – Apr 2009 · 1 yr 10 mos · Greater Delhi Area

• Consulted various clients in areas of growth strategy, market entry strategy, business planning and operational improvement projects across several industry with focus on industrial goods, automotive and telecom sector.

Jul 2004 – Apr 2006 · 1 yr 9 mos · North Carolina, USA & New Delhi, India

• Steered next generation real estate property management product, from concept to implementation.
• Define product roadmap, business & functional requirements, features and devise functional architecture. Conduct knowledge management activities within teams. Analyze business requirements and design solutions to enhance business effectiveness through business process re-engineering. Lead implementation of product at client site.

May 2003 – Jul 2004 · 1 yr 2 mos · London, UK

• Worked as onsite technical co-ordinator for the companys business with its strategic client Lastminute Networks Plc and helped increase company's business with its client.

Mar 2002 – May 2003 · 1 yr 2 mos · Greater Delhi Area · On-site

• Did project management & led the development team Analyzed system requirements and design the software architecture for several projects for company key Pharma client Pfizer Inc.