Srinivas S

Co-Founder

Bengaluru, Karnataka, India28 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in brand strategy and innovation.
Successful in launching impactful marketing programs.
Proven track record in brand revitalization.

Stackforce AI infers this person is a Brand Strategy and Marketing expert with a focus on consumer insights.

Contact

Skills

Core Skills

Brand StrategyInnovationBrand ManagementMarketing Strategy

Other Skills

Innovation ConsultingCustomer InsightCreative DevelopmentCross-functional Team LeadershipAdvertisingBrand ArchitectureMarketing

About

As an Independent brand consultant I work with brand owners helping them conceive, articulate and implement brand strategy. My blog (www.contralens.wordpress.com) will give a fair sense of my point of view, and consequently my way of working. Specialties: Innovation, Brand Strategy, Brand Design, Creative development, Consumer Insights and Trends

Experience

Independent brand consultant

Independent Brand Consultant

Feb 2013 – Present · 13 yrs 2 mos · Bangalore

As an independent consultant, I work with small and medium sized organizations with big ambitions. I steward their marketing strategy and help them execute brand programs as a quasi-insider, but from the ouside. Being an outsider allows me to bring in an external perspective to insights and brand ideas. Working as a quasi-insider, enables me to work through the existing structure and ecosystem to make brands walk the talk. I also work in partnership with a range of creative hotshops and design houses engaged in pushing the bar on brand thinking and creative execution.

Innovation ConsultingBrand StrategyBrand ManagementMarketing StrategyCustomer InsightInnovation

The brandgym

Consultant

Jan 2011 – Mar 2013 · 2 yrs 2 mos

Contrabrand

Partner

Dec 2010 – Mar 2013 · 2 yrs 3 mos

Contrabrand is the coming together of senior brand marketing professionals with diverse experiences and perspectives. We help our clients envision their businesses in a fresh and radical way that enables them to create distinctive and leading edge brands. Since today, marketing is much more about what brands ‘do’, rather than just what brands ‘say’, we co-create brand action plans that straddle product development, creation of the service model, communication development, and impact on organization culture. We adopt a coaching style where we work with the business owners, helping them articulate and magnify their own unique vision that has inspired them in the first place to make it consumer-relevant.

Tvs motor company

Marketing Head for Scooty & Wego

Apr 2005 – Dec 2010 · 5 yrs 8 mos

Handling Scooty was probably the most fun I had as a professional! Taking on an automobile brand and converting it into a style and fashion statement for women, conceiving and running the award winning women-on-wheels program that evangelized mobility and progress for women in smaller towns, leading edge innovations like 99 colors, and making ads that still rock in college campuses made this a dream assignment for a brand professional. Of course the biggest joy was getting this done as part of a highly charged, highly empowered cross functional team within and without the organization. Also launched Wego as a cool scooter for couples and that managed to double the scooter sales of TVS.

Brand ManagementMarketing StrategyCross-functional Team Leadership

Hindustan lever limited

Sales and Marketing, Personal Products

Feb 2000 – Apr 2005 · 5 yrs 2 mos

HLL offered everything I could ask for in my early years in brands. A chance to work on large brands (India's largest shampoo brand in my case - Clinic Plus) and a chance for a once-in-a-lifetime relaunch (2005). Clinic faced a near existential crisis that forced us to evaluate the very fundamentals of the brand (hair health). We faced up to questions on the very relevance of basic health benefits in a maturing market while fighting aggressive competition from beauty shampoos, and low cost competition. The relaunch involved a radical renovation in every element of the brand mix (packaging, formulation, sensorials, communication). The relaunch was able to contemporarise the brand and establish relevant new parameters in health that carried its 25 year legacy forward. This positioning change has stayed ever since and the brand continues its dominance at the top.