Sugandha Bhatia

Product Manager

Bengaluru, Karnataka, India5 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Drove double-digit growth in Prime subscriptions.
Designed AI-powered financial tools for user engagement.
Executed successful GTM strategies leading to significant revenue growth.

Stackforce AI infers this person is a Fintech Product Manager with a strong focus on user experience and product strategy.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)B2b MarketingMarketing

Other Skills

No-Code Development PlatformsProduct DesignSAASArtificial Intelligence (AI)WireframingProduct OperationsLarge Language Models (LLM)APIGitHubPMMSearch Engine Optimization (SEO)WordPressSalesforce Marketing CloudCustomer AdvocacyMarketing Campaigns

About

Hi, I’m Sugandha Bhatia A Chartered Accountant who enjoys building products at the intersection of finance, technology, and user behaviour. I’ve spent my career working on fintech and financial products, getting close to how problems are defined, decisions are made, and products are taken to market. What’s always interested me most is the thinking behind the product what to build, why it matters, and how it creates value for users and the business. I’ve worked across product strategy, launches, and adoption at companies like PayU and Razorpay, partnering closely with cross-functional teams to solve real, high-impact problems. Currently, I’m a Product Manager at EconomicTimes.com, building products for millions of users who rely on clear, actionable financial information. I enjoy simplifying complex systems, designing intuitive user journeys, and building products that are both commercially sound and user-first. Problem-led. Curious by nature. Focused on impact.

Experience

5 yrs 3 mos

Total Experience

1 yr

Average Tenure

1 yr 1 mo

Current Experience

The economic times

Product Manager

Mar 2025 – Present · 1 yr 1 mo · India · On-site

Drove double-digit growth in Prime subscriptions at ETMarkets through data-driven product innovation. Led UX improvements that delivered +11% subscriptions and launched Upside Radar, boosting sign-ups by ~7%. Built Trade Alerts from 0→1, enabling B2B/B2C trade alerts. Designed AI-powered tools including a SEBI filing summary generator, a natural language financial screener, and a real-time assistant for tele-calling agents (projected +25% conversions). Analyzed 50+ hours of sales calls to refine messaging, adding another +18% to subscriptions

No-Code Development PlatformsProduct DesignUser Experience (UX)SAASArtificial Intelligence (AI)Wireframing+5

Razorpay

Product Management

Sep 2024 – Mar 2025 · 6 mos · India · On-site

At RazorpayX, I drove revenue and adoption through product-led marketing initiatives. I improved RazorpayX Payroll’s customer experience by creating an interactive video and quiz addressing key confusion points, which reduced merchant queries by 24% and boosted NPS. I executed a GTM strategy that onboarded 500+ accounting professionals as channel partners, increasing product adoption by 40% and contributing to ~25% revenue growth. Additionally, I designed and launched digital marketing campaigns that grew Payroll sign-ups by ~22%.

Product DesignSAASPMMB2B MarketingProduct Management

Payu

Assistant Manager Product Management

Aug 2022 – Sep 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

At PayU, I strengthened product visibility and drove growth across multiple payment solutions. I led the company’s presence at marquee fintech events such as GFF 2023–24 and Meta Conversations 2023, engaging key stakeholders. I owned the positioning and GTM strategy for WhatsApp Payments and PayPal integrations, creating co-branded assets that enabled partner-led distribution and drove a 30% increase in transaction volume. By identifying funnel drop-offs and co-driving UI improvements, I enhanced the onboarding UX for PayU’s payment gateway, increasing successful activations by ~28%. I spearheaded GTM strategy for 5+ payment products, executing campaigns that lifted qualified leads by ~40%, and created product landing pages via CMS to support both core and new offerings.

Search Engine Optimization (SEO)WordPressSalesforce Marketing CloudCustomer AdvocacySAASMarketing Campaigns+6

Xiaomi india

Associate Manager

May 2022 – Aug 2022 · 3 mos · Bengaluru, Karnataka, India

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Dentsu webchutney

Brand Strategist

Sep 2021 – Nov 2021 · 2 mos · Bengaluru, Karnataka, India

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Account Planning

Jun 2021 – Jul 2021 · 1 mo · Bengaluru, Karnataka, India

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Summer Intern

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

I have interned with Apollo 11 team at Leo Burnett. My project involved studying emerging trends in society & conceptualising a variety of consumer-centric innovations for the current brands at Burnett, making the brand more relevant in changing times

Kinnect

Brand Strategist

Apr 2021 – Jun 2021 · 2 mos · Gurugram, Haryana, India

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Creative Strategist

Feb 2021 – Apr 2021 · 2 mos · Gurugram, Haryana, India

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Content Strategist

Oct 2020 – Jun 2021 · 8 mos · Mumbai, Maharashtra, India

Selected for InsideIIM Student Team, 12/1150+ from top 15 B-Schools
Responsible for content creation & curation, content marketing, digital analytics, interviewing industry professionals, etc

Pwc

Mergers and Acquisitions Associate

Feb 2018 – Jun 2019 · 1 yr 4 mos · Gurgaon, Haryana

Spearheaded due diligence assignments by analysing the company’s financial statements and business operations with a focus on key business drivers and their impact on the deal and valuation