Alex Cho

CEO

Palo Alto, California, United States17 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Led $30B+ Personal Systems Business at HP
Pioneered AI-powered personal computing solutions
Championed HP's Sustainable Impact strategy

Stackforce AI infers this person is a leader in Technology with a focus on AI innovation and sustainable computing.

Contact

Skills

Core Skills

Ai InnovationP&l ManagementProduct Management

Other Skills

Business DevelopmentChannel PartnersChannelCRMStrategyAnalyticsNew Business DevelopmentManagementExecutive ManagementMarketing StrategyMarketingMobile DevicesGo-to-market StrategyCross-functional Team LeadershipProduct Marketing

About

As President of HP's global $30B+ Personal Systems Business reporting to the CEO, Alex led the delivery of computing experiences and solutions that enable people to work, learn, play and connect in a hybrid world. He led the transformation of HP's computing portfolio to an AI PC portfolio, leading the industry's shift to AI-powered personal computing. He is recognized as a bold, purpose-driven executive in architecting transformative strategies, delivering meaningful AI innovation, driving profitable business growth, and building a culture of diverse and empowered teams. His team led the industry in Red Dot design awards, including 2021's "Best of the Best." He has been recognized in CRN's Top 25 IT Innovators and championed HP's Sustainable Impact strategy, leading the industry with the World's Most Sustainable PC Portfolio. He is passionate about addressing digital equity and delivering on HP's mission to enable 150M learning outcomes by 2030. Alex has lived and worked in the US, Europe and Asia, and is currently based in Palo Alto. He is currently serving as Advisor to the CEO of HP.

Experience

Hp

5 roles

Advisor to the CEO

Jan 2026 – Present · 3 mos

President, Personal Systems

Promoted

Jun 2018 – Dec 2025 · 7 yrs 6 mos

Led HP's Personal Systems business — a $30B+ global portfolio spanning PCs, software, services and peripherals across consumer, gaming and commercial segments. Drove AI innovation, structural profitability improvement, and a strategic shift toward computing solutions.

AI innovationP&L ManagementProduct ManagementBusiness Development

Vice President and General Manager, Commercial PCs

Promoted

Jul 2014 – Jun 2018 · 3 yrs 11 mos

Lead HP's Worldwide Commercial PC business - Desktops, Notebooks, PC Accessories and Displays. Global P&L responsibility for HP's $16B+ commercial business across SMB and Enterprise segments, including Education and Healthcare verticals.

P&L ManagementProduct ManagementBusiness Development

Vice President and General Manager, LaserJet Printing Supplies and Installed Base

Promoted

Jan 2010 – Jan 2014 · 4 yrs

Vice President, LaserJet Printers and Supplies Americas

Jan 2008 – Jan 2010 · 2 yrs

Vf corporation

Board Director

Jun 2022 – Present · 3 yrs 10 mos

Serve on Audit Committee and Governance & Corporate Responsibility Committee

Hp foundation

Board Member

Oct 2018 – Present · 7 yrs 6 mos · Palo Alto, California, United States

Enabling philanthropic programs for underserved communities where they live and work by supporting technology-related learning, charitable giving, volunteering, and disaster relief

Global business coalition for education

Advisory Board Member

Jan 2018 – Present · 8 yrs 3 mos · New York, United States

GBC-Education is a movement of businesses committed to ending the global education crisis, with mission to ensure that every child has the best start in life, a safe place to learn, and skills for the future