Jan 2020 – Jan 2023 · 3 yrs · Los Angeles, California, United States

• 🔻 Founders know what it's like to launch a new product.
• → But in this case, I had to also relaunch my entire life.
• After a decade of growing businesses in the global arena,
• I ended up in the US delivering food and moving furniture.
• At the time I had:
• ↓ No connections
• ↓ No financial safety net
• ↓ And a family to take care of
• → So I did what you all would do - took massive action.
• In a month, I sent 5,000+ job applications,
• went through 75 interviews and got a few offers.
• One of them was a Senior Media Buyer role at Adnet.
• Although it felt like a step back for my career,
• I knew I had what it takes to rebuild.
• The founder totally took a chance on me.
• Remember, on the US market, I was a nobody.
• I'm forever grateful for that.
• The Comeback * * *
• In the first month, I've scaled paid ads to $20k/day
• and proven that my skills were not limited to buying media.
• Soon after, we had to build and launch a new product.
• I took full ownership of leading that endeavor.
• 🔹 In 3 months, we've built and grown it from $0 to $200k/mo.
• 🔹 In 6 months, we've optimized and scaled it to $600k/mo.
• 🔹 In 12 months, the product was generating over $1M/mo.
• That success quickly leveled me up to a Head of Product Growth.
• This growth isn't typical, and it wouldn't be possible
• without the entire team working like maniacs.
• But also, it wouldn't be possible without
• us being aligned and focused on fixing
• ONE growth bottleneck at a time.
• That approach kept everyone on the same page
• at all stages, from initial research to scaling.
• At the end of this crazy ride,
• I decided to start my own business:
• 🔹 Reclaim Growth - Your Growth Partner with Guaranteed ROI.
• → Where we help founders break through plateaus
• using the same systematic approach that helped
• scale companies like Adnet and many others.
• ↗️ Visit our website to learn more.
• P.S. We were honored to have Adnet be our first client,
• and we're proud to be working with them to this day.

Jan 2017 – Jan 2019 · 2 yrs · Moscow, Russia

• 🔻 When founders can't afford a full-time growth exec...
• → They hire me as a fractional one.
• After early success in corporate,
• I started working more with early founders.
• They're the ones who can afford the least,
• while they actually need it the most.
• Founders are also burnt by expensive agencies
• and unreliable freelancers, and lazy consultants.
• So instead of becoming one I went fractional.
• The difference?
• ↓ Freelancers do tasks
• ↓ Agencies arbitrage labor
• ↓ Consultants sell knowledge
• → Fractionals own outcomes.
• That's what I did for multiple startups simultaneously:
• 💼 Big Vedic Practicum (Spiritual Education & Travel)
• → From zero presence online to sold-out tours.
• 🔹 Complete GTM strategy from scratch
• 🔹 CRM & sales funnel infrastructure
• 🔹 1,500 leads via paid ads & email
• 🔹 A community of 15,000 members
• 🔹 Revenue growth $0 to $30K/mo
• Lesson 1: Sometimes your bottleneck is "Nobody knows you exist".
• 💼 Logomachine (Logo Design Agency)
• → From cheap labor arbitrage to a boutique service.
• 🔹 Rebuilt business model & unit economics
• 🔹 Built lead generation & sales team
• 🔹 Implemented full martech stack
• 🔹 Reassembled the offer ladder
• 🔹 Grew LTV per customer 6x
• Lesson 2: Growth is easier when you're more profitable.
• Oh, and while doing all that I also got married,
• obtained +2 degrees, and travelled to 25+ countries.
• The fractional model taught me everything:
• → How to diagnose problems FAST
• → How to deliver without full control
• → How to own outcomes, not just activities
• But most importantly:
• Every struggling startup has the same meta-problem.
• Founders are fixing either the wrong constraint,
• or too many constraints. Instead of the one that matters.
• That insight became the foundation of:
• 🔹 Reclaim Growth - Growth Partner For Founders.
• → We spot bottlenecks, build strategies,
• and guide execution to help you break through.
• The same fractional model with
• better systems, and guaranteed ROI.
• ↗️ Visit our website to learn more.

Jan 2011 – Jan 2014 · 3 yrs · Tiraspol, Transnistria

• 🔻 I hired myself and turned $20 into $300k+.
• → I grew up in a place you won't find on Google Maps.
• An unrecognized, post-USSR country frozen in time,
• with the average salary of $200/month for an adult.
• ↓ We didn't have much
• ↓ My father was never around
• ↓ My mother passed when I turned 16
• So I had to find a way to make money to support my grandparents.
• I tried every gig I could find,
• while trying to stay in college.
• But nobody wants to hire a 16 y.o. kid,
• in a place where adults struggle to get a job.
• Therefore, I decided to take matters into my own hands,
• and obsessed over learning how to make money online.
• ↓ Started to learn marketing
• ↓ Signed up for an affiliate program
• ↓ Run my first campaigns with $5/day budgets
• But it clicked the moment I realized
• I could spend $20 online and get it back.
• Every future success I had started from that.
• In just 3 years after that, as a 21 y.o. I:
• 🔹 Earned over $300K in affiliate commissions
• 🔹 Mastered 7 traffic sources and multiple industries
• 🔹 Grew my career from a Junior Manager to a Head of Growth
• But the real lesson wasn't the money.
• It was learning that growth comes from:
• ↓ Measuring what matters
• ↓ Restlessly analyzing data
• ↓ Identifying the constraints
• ↓ Developing a proper strategy
• ↓ Fixing one constraint at a time
• This approach was my philosophy behind driving growth
• for dozens of companies, with teams ranging from 8 to 200 people.
• Whether you're starting with $20 or stuck at $2M.
• The stakes are different. The principles are identical.
• It earned me a reputation as a Growth Hacker (before it was cool).
• 12 years later, it still echoes in the foundation of my company:
• 🔹 Reclaim Growth - Growth Partner For Founders.
• → We help founders break through plateaus when nothing else works,
• by finding bottlenecks, building strategies, and guiding execution.
• ↗️ Visit our website to learn more.

Jan 2014 – Jan 2016 · 2 yrs · Saint Petersburg, Russia

• 🔻 Every viral product hits the same wall.
• → Virality ends, sooner or later.
• Topface founders cracked the dating code:
• ↓ 4 years in
• ↓ 120 employees
• ↓ 70M users worldwide
• But they also had taken big risks:
• ↓ Marketplace model (Dating)
• ↓ Platform dependency (Facebook)
• ↓ Single growth vehicle (Virality)
• One day, social media platforms rug-pulled all apps,
• relying on viral friend invites. It was a dead end.
• If you're not familiar with dating apps,
• this market is ruthless:
• ↓ Users churn fast
• ↓ You need a lot of them
• ↓ You need them online often
• (Nobody wants to swipe on ghosts.)
• → Therefore, if customer acquisition stops, they die.
• So the leadership hired me to own paid acquisition
• and build an entire growth marketing team in-house.
• They wanted new users. We delivered. Millions.
• I joined when the business had 70 million users.
• In about 18 months, we scaled to over 100 million.
• Here's what I did to save the day:
• 🔹 Hired, trained, and led the growth team
• 🔹 Improved landing page conversion 5% → 15%
• 🔹 Grown paid media $0 → $100K/mo @ 300% ROAS
• 🔹 Developed an affiliate program to scale bigger and better
• → We designed a growth engine where each new customer
• pays for the acquisition costs of two more.
• This taught me the principle I still use today:
• ↓ When growth stops, don't panic
• ↓ Find the constraint, fix it
• ↓ Move on to another one
• That's exactly the approach that I use today at my company:
• 🔹 Reclaim Growth - Your Growth Partner with Guaranteed ROI.
• → We spot bottlenecks, develop strategies,
• and guide the execution to help you break through.
• ↗️ Visit our website to learn more.

Jan 2013 – Jan 2013 · 0 mo · Saint Petersburg, Russia

• 🔻 They grew so fast it almost broke them.
• → Loveplanet started as a classic startup success story.
• ↓ Founded in 2005 and grew to 7M users
• ↓ Acquired in 2007, despite negative cash flow
• ↓ Heavily advertised on TV to grow even faster
• By 2013, they had over 19M users.
• Yet investors were considering selling it.
• Same old reason - growth worked out, but not profitability.
• There were a few key issues:
• ↓ No in-house paid customer acquisition
• ↓ New players are flooding the dating market
• ↓ Outdated affiliate program with huge payouts
• Plus, a complete misalignment between the leadership.
• The goal was clear: make it profitable, fast.
• Therefore, they headhunted me to help achieve it.
• So I did:
• 🔹 Acquired 5 large media partners on a white-label basis
• 🔹 Refreshed promo for all affiliates +20% performance
• 🔹 Developed new tools for webmasters, +30% traffic
• 🔹 Investigated and cut fraud, +10% to profit
• 🔹 Optimized product and grew LTV by 25%
• By the time we were done, investors decided to keep it.
• Lesson: Growth without profit can turn into an expensive failure.
• Sometimes you need to slow down and fix the crap,
• so that you can grow even bigger later on.
• That's why I created:
• 🔹 Reclaim Growth - Growth Partner For Founders.
• → We help founders break through plateaus when nothing else works,
• by finding bottlenecks, building strategies, and guiding execution.
• ↗️ Visit our website to learn more.

Jan 2012 – Jan 2012 · 0 mo · Saint Petersburg, Russia

• 🔻 How I made my biggest mistake at work and recovered from it.
• → I still cringe every time I think about it.
• Here's what happened:
• ↓ My first job in marketing. Got it by chance
• ↓ Moved to another country for it (1,000 miles)
• ↓ Almost got fired every day for the first 3 months
• But I was really invested for a 19 y.o.
• I was managing dozens of affiliate accounts.
• At the time, everybody used Skype to communicate.
• But one day, an accidental keystroke turned my world upside down.
• 💀 I created a chat with all contacts I had on Skype:
• ↓ All colleagues, my boss, his boss
• ↓ All affiliates and new prospects
• ↓ All my friends and family
• This was as bad as you think it was.
• ↓ Competitors chatting
• ↓ Private info spilling
• ↓ Folks roasting me
• I handled it terribly.
• First, I panicked and went out with a cigarette.
• Then my phone rang. It was my boss:
• "Where the Fuck are you? Come back! We need your help!"
• I was choking, but I came back and saw how:
• My boss, his boss, and the entire team
• were manually removing everyone from this chat!
• I helped clean up the rest.
• ↓ They didn't penalize me
• ↓ They didn't fire me
• ↓ They just fixed it
• I remember my boss at the time said:
• "When you make a mess, don't leave until you clean up."
• I've been living by that rule ever since.
• In my remaining time, I did well:
• 🔹 Signed up 200 new partners
• 🔹 Built 5 creative promo integrations
• 🔹 Increased affiliates' profitability by 10%
• 🔹 Optimized landing page conversion from 2% to 5%
• 🔹 Profitably scaled paid media to 10k new users daily
• But the key lesson I learned from working
• alongside my seniors, was about management:
• When you punish people for making mistakes,
• it doesn't teach them to avoid mistakes.
• It teaches to hide mistakes better.
• I use that in my management style to this day at:
• 🔹 Reclaim Growth - Growth Partner For Founders.
• → We help founders break through plateaus by finding
• bottlenecks, building strategies, and guiding execution.
• ↗️ Visit our website to learn more.