Mar 2017 – Jun 2020 · 3 yrs 3 mos · Sweden

• Crisis communications expert

Feb 2017 – Oct 2023 · 6 yrs 8 mos · Global · Remote

• Senior Account Director responsible for leading complex global client relationships across life sciences, healthcare and sustainability, including multi-market programmes, large budgets and international teams.
• Acted as trusted senior partner to clients in regulated, high-scrutiny environments, combining strategic communications leadership with delivery under tight timelines.
• Led global projects and key client accounts delivering strategy, campaigns, and creative across sectors including life sciences, sustainability, and healthcare.
• Key responsibilities and achievements:
• Directed strategy and execution for global campaigns, digital content, social media, and brand development
• Managed global project teams, budgets, procurement, and full client delivery lifecycle
• Led creative development for live and digital events, film/webinar production, websites, and visual identity
• Head of UP FOR GOOD focus area - championing purpose-led work and responsible communications
• Drove agency-wide sustainability strategy, achieving EcoVadis Silver in 2022
• Served on the global leadership team, developing major client accounts including GALDERMA, Thermo Fisher, AbbVie
• 🔗 Example: Galderma Webinar Case Study

Jan 2017 – Oct 2023 · 6 yrs 9 mos · Global · Remote

• Leading the focus area and team UP FOR GOOD.
• Crisis communications and sustainability lead for UP generating silver rating for UP in Ecovadis 2022

Jul 2015 – Present · 10 yrs 10 mos

• Animech is a global Life Science Communications Agency dedicated to making the world a better place. We deliver insight-driven interactive experiences, creative, content and public relations that help our clients thrive. As the marketplace changes, so do we.

Jan 2015 – Present · 11 yrs 4 mos

• Global Communications Agency specialised in Strategic and Creative Communications in Life Sciences

Jan 2015 – Jun 2015 · 5 mos

• Animech specializes in Life Science communications

Jul 2015 – Present · 10 yrs 10 mos · New York City Metropolitan Area · Remote

• Lead strategic account direction and communications for complex global clients operating in high-stakes, regulated and politically sensitive environments.
• Own senior client relationships end-to-end, including strategy, delivery, budgets, teams and long-term trust, across global, multi-market programmes.
• Global, cloud-based communications agency
• www.wearecolab.co
• We bring together senior strategists, creatives, and communication experts to deliver:
• Strategic communication & advisory
• Global campaigns & storytelling
• Crisis, risk & reputation protection
• Internal communication & workflow design
• Branding, visual identity & digital-first design
• Our agile, cloud-based model lets us scale expert teams quickly, avoid unnecessary overhead, and deliver work that is strategic, human-centred, and built to last.

Jan 2015 – Present · 11 yrs 4 mos · Sweden · Hybrid

• Provide senior crisis communications leadership and advisory support to a national authority, working closely with leadership in high-pressure and public-scrutiny situations.

Jul 2012 – Dec 2012 · 5 mos · Mali · On-site

• Global Programme Communications | Emergency Response & Crisis Communications
• Crisis Communications, donor reporting, situation reports, funding proposals
• Communication process and guidelines development to strengthen visibility and accountability.

Jan 2012 – Mar 2012 · 2 mos · Lebanon · On-site

• Risk assessment, Crisis management, Crisis communications and Business Contingency plan

Nov 2011 – Apr 2013 · 1 yr 5 mos · Lebanon

• Spearheaded business development initiatives focused on the Lebanese market, enhancing customer relationships and identifying new opportunities.
• Conducted comprehensive market research to inform strategic decisions and drive growth.
• Fostered partnerships that resulted in increase in client acquisition within the first year.
• Collaborated with cross-functional teams to align business objectives and improve service offerings.

Feb 2011 – Jul 2011 · 5 mos · Switzerland

• Manage internal and external communications of the NCD Alliance member organizations leading up to the UN Summit on non-communicable diseases.
• Members include: Union for International Cancer Control (UICC), International Diabetes Federation (IDF), World Heart Federation (WHF), The International Union Against TB and Lung Disease (The Union).

Jan 2010 – Mar 2011 · 1 yr 2 mos · Jordan · On-site

• Spearheaded internal communications strategy for 30,000 staff across five operational regions, enhancing staff engagement.
• Conducted comprehensive communications training to empower field offices and leadership in effective messaging.
• Developed high-visibility partnership and fundraising campaigns, significantly increasing organizational cohesion and outreach.

Aug 2009 – Dec 2009 · 4 mos · Solomon Islands · On-site

• Developed and implemented communication and advocacy strategies to enhance government accountability.
• Facilitated workshops to educate citizens on government commitments and responsibilities.
• Collaborated with local stakeholders to foster community engagement and feedback mechanisms.
• Achieved a 30% increase in public awareness of government initiatives through targeted campaigns.

Nov 2007 – Jul 2009 · 1 yr 8 mos · Sweden · On-site

• Led the development and implementation of strategic communication and visibility initiatives at one of Sweden’s leading technical universities.
• Served as a senior advisor to university leadership and contributed to external positioning, partnerships, and stakeholder engagement.
• Key responsibilities and achievements:
• Developed and executed the university’s institutional communication strategy, aligned with long-term academic and innovation goals
• Strategic communication advisor to the Vice-Chancellor and Executive leadership team
• Partnership campaigns and external engagement activities
• Media strategy and public relations, enhancing LTU’s visibility in academic and innovation ecosystems
• Fundraising, goodwill, and loyalty-building programmes targeting students, alumni, and key stakeholders
• Strategic support in organizational development/change

Jan 2007 – Present · 19 yrs 4 mos

• Led internal and external communications from within a large global organisation, supporting senior leadership, teams and stakeholders in crisis, emergency and high-pressure contexts across multiple regions.
• Strategic and operational communications in crisis and development contexts (e.g., tsunami, avian flu, conflict).
• Global program communications incl. Public messaging, behaviour change communications campaigns and events
• Donor and stakeholder engagement across Asia, Africa, and Europe.
• Media relations, coordinate messaging in high-risk, politically sensitive environments.
• Managed teams, budgets, crisis communications, and donor visibility initiatives.
• Key Contributions:
• Crisis communications for Tsunami, SARS, bird flu, Cholera, Malaria, MH, HIV/AIDS, NCD
• Donor Engagement & Campaign Development - Myanmar, Sri Lanka, Jordan, Mali, Sudan
• Internal communications strategy for org. development for UNRWA 30,000+ staff, UNDP
• Media & advocacy coordination across 10+ UN missions

Jan 2007 – Jul 2007 · 6 mos

• Global program communication| Emergency, Development & Health Contexts
• Strategic Communications & Global programs communication and
• Goodwill ambassador strategy
• Media Strategy & PR
• Events

Jun 2006 – Jan 2007 · 7 mos

• Global | Emergency, Development & Health program communication
• Strategic and operational communications
• Donor and stakeholder Engagement in crisis and development contexts
• Emergency and crisis reporting

Oct 2005 – Jun 2006 · 8 mos

• Global program communications | Emergency, Development & Health Contexts
• Developed and led strategic and creative program communications in crisis and development contexts (e.g., tsunami, avian flu, conflict).
• Delivered communication strategies and assets for public messaging, donor relations, campaigns, and stakeholder engagement
• Worked with media, governments, and UN agencies to coordinate messaging in high-risk, politically sensitive environments.
• Managed teams, budgets, crisis communications, and donor visibility initiatives.

Dec 2002 – Oct 2005 · 2 yrs 10 mos

• Global program communications | Emergency, Development & Health Contexts
• Manage WHO Communications in a complex and politically sensitive environment
• Developed and led strategic and creative program communications in crisis and development contexts (e.g., tsunami, avian flu, SARS, conflict).
• Delivered public messaging, donor relations, campaigns, and stakeholder engagement
• Managed teams, budgets, crisis communications, and donor visibility initiatives.

Jun 2000 – Jun 2001 · 1 yr · Stockholm, Sweden

• Design Management Consultant

Jan 1999 – Jan 2000 · 1 yr · Stockholm, Sweden

• Project management and sales

Jan 1989 – Jul 1989 · 6 mos · Stockholm, Sweden

• It was always my dream to work in advertising. I sent hundreds of letters to advertising agencies in Stockholm asking for internship.