Harpreet kaur — VP of Marketing

Award-winning Marketing Leader with 22+ years of experience in building brands, driving revenue growth, and leading marketing transformation across India and Asia-Pacific. I specialize in brand strategy, digital acceleration, GTM planning, insights-led decision making, P&L-oriented budgeting, and delivering integrated marketing programs that shift consumer behaviour and strengthen commercial outcomes. My career spans multiple industries — consumer goods, publishing, BFSI, and professional services — enabling me to bring a wide, multi-category lens to problem-solving. I’ve led cross-functional teams across India, US, Singapore, China, Philippines, and Australia, driving impact across brand building, digital presence, NPD, category expansion, and market penetration. Key strengths I bring to Marketing Head / VP roles: Leading large teams and building thriving marketing cultures Designing and executing AOP-linked brand & marketing strategies Increasing brand recall, awareness, and customer acquisition Driving revenue, market share, and high marketing ROI Managing multi-crore budgets with strict fiscal responsibility Using consumer insights and analytics for better business decisions Strengthening digital presence and multi-channel activation Leading GTM, pricing, and product launches Partnering closely with sales, finance, R&D, and CXOs to deliver business goals Recognized among Asia’s Top 100 Power Leaders in Marketing & Communication, and known for delivering business impact with a strategic yet hands-on leadership style. I’m open for Business Head/ Marketing Head / VP Marketing roles where I can help drive brand-led growth, digital transformation, and customer-centric business expansion.

Stackforce AI infers this person is a Marketing Leader with expertise in FMCG and Publishing sectors.

Location: Gurgaon, Haryana, India

Experience: 24 yrs

Skills

Marketing Strategy
Digital Marketing
Brand Strategy
Business Development
Product Development
Sales Management

Career Highlights

22+ years of marketing leadership experience
Achieved 900% revenue growth in previous role
Recognized among Asia’s Top 100 Power Leaders

Work Experience

KGOC Global

Head Of Marketing (7 yrs 11 mos)

OakBridge Publishing

Head Marketing (9 mos)

LexisNexis India

Customer Discovery and Innovation Head, Asia (2 yrs 7 mos)

Evalueserve

Group Manager (Marketing Support and Business Development for MasterCard) (7 yrs 6 mos)

IBM

Team Leader - Sales and Service (1 yr 9 mos)

American Express

Sales And Service recovery Specialist (3 yrs 6 mos)

Education

Executive MBA at Indian Institute of Management, Lucknow

MBA at Symbiosis

Bachelor of Engineering (B.E.) at Savitribai Phule Pune University

Senior Secondary at Apeejay School, faridabad

Harpreet kaur

VP of Marketing

Gurgaon, Haryana, India24 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

22+ years of marketing leadership experience
Achieved 900% revenue growth in previous role
Recognized among Asia’s Top 100 Power Leaders

Stackforce AI infers this person is a Marketing Leader with expertise in FMCG and Publishing sectors.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingBrand StrategyBusiness DevelopmentProduct DevelopmentSales Management

Other Skills

Sales ProcessesBudgetingStrategic ThinkingDigital StrategyMulti-Channel MarketingPresentation SkillsBudget ManagementProduct ManagementCustomer MarketingTeam LeadershipCustomer AnalysisPricing StrategyMarket AnalysisSales & MarketingMarketing Communications

About

Experience

24 yrs

Total Experience

4 yrs

Average Tenure

7 yrs 11 mos

Current Experience

Kgoc global

Head Of Marketing

May 2018 – Present · 7 yrs 11 mos · Delhi

Marketing, Strategy and Planning
I am engaged in developing annual business expansion plans to achieve the targeted market share through identification of growth avenues and introduction of relevant products and categories. Also engaged in designing and executing go-to-market strategies by deploying digital and traditional marketing collaterals to accelerate adoption process.
Digital Marketing and Online Presence
I planned and implemented digital marketing strategy for the group. Launched websites for five brands and established significant online presence through SEM, SMM and OTT brand strategies. Within a year, presence on FB increased by more than 200%. Initiated performance marketing campaigns to generate traffic and leads and to build brand awareness
New product and brand launch
Devised brand migration strategy and launched KOHE brand under the FMCG vertical in India and Nepal. Lead the marketing initiatives to understand consumer trends and launched new products in Munix and KOHE brands to address consumer needs
Trade Marketing and Channel Promotion
I instituted and implemented a channel marketing and promotion strategy for Munix scissors pan India. Have been instrumental in achieving significant, brand awareness and recall for Munix which resulted in significant consumer traction. Instrumental in introducing consumer offers which lead to a 50% growth in annual volumes in the key focus category
Brand Development - BTL, ATL and other Promotional activities
Organized exhibitions, company conferences, trade shows, road shows, canopy drives to drive engagement. Extensive In-shop and out-shop branding strategies to build consumer brand recall.

Sales ProcessesBudgetingStrategic ThinkingDigital StrategyMulti-Channel MarketingPresentation Skills+18

Oakbridge publishing

Head Marketing

Aug 2017 – May 2018 · 9 mos · Gurgaon, India

Marketing Strategy, Execution, Revenue Growth and Business Development
I was instrumental in achieving a growth of 900% in top line revenue targets through innovative Channel Marketing Programs
Strategized and planned set up of the entire marketing function
Planned and implemented digital marketing strategy. Launched website and established digital presence and generated business through digital marketing. Implemented SEO, SEM and SMM initiatives
Engaged in designing GTM (Go-To-Market) plans for Print and Digital/Online Solutions across Legal, Tax and Academic verticals
Developed marketing tools/collaterals to generate leads and grow business
Managed conferences and events – conducted three successful events which contributed to business

Strategic ThinkingDigital StrategyMulti-Channel MarketingPresentation SkillsBudget ManagementTeam Leadership+8

Lexisnexis india

Customer Discovery and Innovation Head, Asia

Jan 2015 – Aug 2017 · 2 yrs 7 mos · Gurgaon, India

Marketing Strategy - Planning and execution
Designed Marketing Strategy and drove GTM (Go-To-Market) Plans for flagship products such as LexisPG and planned
activities to boost brand engagement – NPD, product launch events, pricing, brochure development etc.
Collaborated with product development, sales and finance functions to develop product launch strategies and streamline
research, planning, budgeting and pricing process;
Engaged with external partners and customers – channel marketing and promotions
Direct Customer Outreach, Engagement and Business Development
Responsible for establishing the consumer Insights function for Asia (for India, HK, Singapore, JP, China, MY, PHP)
Collaborated with cross-functional teams across APAC to strategize and develop customized consumer engagement roadmap for the region
Identify new expansion opportunities by understanding buyer’s journey, personas and consumer behaviour and develop
segment based value propositions
Operational Efficiencies and Collaboration for improved Business Decision Making
Reduced customer engagement costs by ~US$100,000 annually through Six Sigma Green Belt Project

Presentation SkillsBudget ManagementTeam LeadershipCustomer AnalysisMarket AnalysisStrategy+2

Evalueserve

Group Manager (Marketing Support and Business Development for MasterCard)

Jan 2007 – Jul 2014 · 7 yrs 6 mos

· Marketing Projects
Lead Marketing Support teams for MasterCard and strategies product launch, develop GTM strategy based on market
assessment, brand assessment, campaign tracking work
Work on RFPs based on understanding of project scope and requirements; Diagnose, design and develop solutions based
on scope of projects; Provide supervisory and execution support for complex projects involving secondary research and
analysis of primary research
Business Development
Exemplary revenue growth – FTE count increased from 3 to 20 within 2 years
Managed all accounts of MasterCard indirectly and key account relationships– Starting with MasterCard APMEA,
grew business to serve MasterCard CM&I teams worldwide
Engaged in client management – with a business development target of ~USD 1 million per annum
Team Management
Lead a team of ~20 managers, assistant managers, senior analysts and analysts
Resource planning and efficient deployment of manpower; Provide feedback and groom team members for the next
role, conduct appraisals and performance evaluations
Act as a career manager – responsible for appraisals, trainings, career discussions, training need analysis etc.

Presentation SkillsTeam LeadershipCustomer AnalysisMarket AnalysisStrategyMarketing Strategy+1

Ibm

Team Leader - Sales and Service

Apr 2005 – Jan 2007 · 1 yr 9 mos

Transitioned an 80 FTE sales process from USA involving end-to-end knowledge transfer
Managed a 20 FTE customer support process, transitioned another 10 FTE sales support process

Presentation SkillsCustomer ExperienceTeam LeadershipSales Management

American express

Sales And Service recovery Specialist

Apr 2001 – Oct 2004 · 3 yrs 6 mos

Understand client requirements and engage in suggestive/cross/up-selling
Analyze training needs of team members and develop bespoke development plans accordingly

Presentation SkillsCustomer ExperienceTeam LeadershipSales Management