Mor S.

Co-Founder

Philadelphia, PA, United States9 yrs 1 mo experience
AI Enabled

Key Highlights

  • Over 8 years of B2B content marketing experience.
  • Proven track record of increasing lead generation.
  • Founder of a content strategy agency.
Stackforce AI infers this person is a B2B content marketing expert with a focus on SaaS and FinTech industries.

Contact

Skills

Core Skills

Content StrategyB2b MarketingContent MarketingB2c MarketingTeachingCommunication

Other Skills

Web Content WritingBrand DevelopmentContent CreationUser Experience (UX)Content ManagementGoogle AnalyticsSearch Engine Optimization (SEO)Demand GenerationSocial Media ManagementSearch Engine Marketing (SEM)Teaching WritingCritical ThinkingCollaborative Problem SolvingPrompt EngineeringResearch

About

Hey there, I'm Mor (pronounced "more"), TLDR: I strategize and create original content for B2B tech, SaaS, and FinTech companies. I have 8 years of content marketing experience and 15 years of professional writing experience, and the receipts to show it. In short, I build your brand and scale your content. In detail: I'm a senior content marketer, strategist, and writer with over 8 years of experience working with primarily B2B tech, SaaS, and FinTech companies. I create all types of content from social to email to blog to whitepapers. I specialize in helping early to mid-stage B2B companies define their brand voice, establish thought leadership, and design comprehensive, scalable content. Some notable results include: - An 11% increase in email open rates - A 21% increase in QLs - An average of 17% increase in lead generation. I am the founder of Shein Writing Content & Strategy, and I seek to work with clients who build emerging technologies and are founded on a mission to do some good in the world. You'd like working with me if: * You are looking for Mor, rather than less (see what I did there? 😉) * You need a creative AND a strategist. * You want a robust content plan. I build your content to fit into a broader content strategy for your product and the brand. A single piece of content without a strategy is a waste of your money. I design scalable and impactful content strategies. * You want creativity AND precision. I'm a creative who likes to get technical. I'm experienced in SEO content and strategy, I've worked with analytical tools like SEMRush and Google Analytics, and know how to build and operate in CMSs and automation tools such as HubSpot, Marketo, MailChimp, and WordPress. And experienced with productivity tools like Monday and Asana. * You want to work fast and methodically. I flourish in fast-paced environments, where I can wear many hats and think on my feet. I jump right into working with existing content, get a chance to talk to subject matter experts, and learn all I can about the product and company. I want to join a B2B tech, SaaS, or investing (FinTech) company that is still defining its brand and content strategy. I can help you build your brands from the ground up.

Experience

Ritten

Web Content Writing and Strategy Consultant

Jan 2026Present · 3 mos · Remote

  • Build a complete content strategy plan and calendar to help Ritten.io to stand out as an AI driven EMR
  • Define and establish ICP and content personas
  • Define and establish brand’s tone of voice and look and feel
  • Interview C-Suite, customers, and end users for content creation and research
  • Create video content for thought leadership and social media distribution
Web Content WritingContent StrategyBrand DevelopmentContent CreationB2B Marketing

Eve

Content Strategist

Jan 2025Dec 2025 · 11 mos · Remote · Remote

  • Establish from zero an inbound funnel with a continuous average monthly 21% increase in QLs
  • Build and establish scalable content marketing strategy, brand language, and design using
  • Figma
  • Leverage AI-powered content tools like ChatGPT and deep research methodologies producing scalable content
  • Implement UX/UI to build new website language and design for lead gen
  • Interview SMEs, executive team, founding partners, and clients for marketing research
Content StrategyBrand DevelopmentUser Experience (UX)B2B Marketing

Career break

2 roles

Caregiving

Jun 2024Jan 2025 · 7 mos

  • Caregiving for newborn

Layoff/position eliminated

Jan 2023Apr 2023 · 3 mos

  • Force reduction layoff

Kaltura

Senior Content Marketing Manager

May 2022Jan 2023 · 8 mos · New York, United States · Remote

  • Owned, strategized, reviewed, and executed B2B demand generation content plan
  • Planned and executed a robust webinar program (2-3 per month) with audience of 20-100
  • Researched, strategized, wrote, and created webinars, white papers, surveys, landing pages,
  • emails, social media posts, etc.
  • Led and managed a team of freelancers and external agencies for content production
  • Identified and adhered to key KPIs for successful content creation
Content ManagementContent CreationDemand GenerationContent MarketingB2B Marketing

Mimeo

Senior Content Writer and Strategist

Dec 2021May 2022 · 5 mos · New York, United States · Remote

  • Strategized, created, wrote, and published B2B content and publication production: emails, blogs,
  • and website (UX)
  • Increased email marketing KPIs, open rate by 9% and CTR by 4% in 3 months
  • Initiated an overall and revision of website using UX, tone of voice, buyers’ persona, etc.
  • Researched and strategized yearly content plans, persona research, and tone of voice
  • Strategized, reviewed, and executed content plan based on SEO research
Content ManagementUser Experience (UX)Content CreationContent StrategyB2B Marketing

Shein writing

Founder| Content Marketing, Writing, and Strategy Services

Jan 2020Present · 6 yrs 3 mos · New York City Metropolitan Area · Remote

  • Full range content solutions services for B2B clients with a focus on tech and SaaS
  • Build complete and scalable content strategies and content calendars
  • Analyze content performance metrics, with SEMrush and Google Analytics, for data-driven strategy optimization
  • Manage and publish on content management systems (CMS) such as WordPress and HubSpot
User Experience (UX)Content ManagementContent StrategyGoogle AnalyticsSearch Engine Optimization (SEO)B2B Marketing

Coolvision

Content Writer and Editor

Jul 2019Dec 2021 · 2 yrs 5 mos

  • Planned, created, and executed a comprehensive B2C social media plan
  • Increased organic engagement with app by 9% via social media
  • Doubled (x2) organic social media following within 9 months
  • Spearheaded rebranding of blog and increased organic readership by 12%
Content ManagementUser Experience (UX)Social Media ManagementContent MarketingB2C Marketing

Hackeru

Senior Content Writer

Mar 2019Jul 2019 · 4 mos · Tel Aviv - Jaffa, Tel Aviv District, Israel

  • Built and executed comprehensive B2C content plans based on PPC and SEO needs
  • Ran A/B testing on paid campaigns for B2C audiences
  • Reviewed, authorized, and published content for cybersecurity education
  • Created, reviewed, and managed social media communities
Content ManagementUser Experience (UX)Social Media ManagementContent MarketingB2C Marketing

Stepup media group

Inbound Marketing Manager

Sep 2018Mar 2019 · 6 mos

  • Produced and distributed content for websites, campaigns, articles, landing pages, etc.
  • Created Google Ads campaigns, built Google Tags, and Google AdWords needs
  • Strategized, created, implemented, and analyzed KPIs and marketing campaigns for B2B clients
  • in medical devices, pharma, beauty, and lien-law
Content ManagementUser Experience (UX)Search Engine Marketing (SEM)Content MarketingB2B Marketing

Columbia university in the city of new york

6 roles

Writing Consultant

Sep 2017May 2018 · 8 mos

Teaching WritingCritical ThinkingCommunicationTeaching

Editorial Board Member, The Morningside Review, Columbia University Undergraduate Writing Program

May 2017Sep 2017 · 4 mos

  • Read, reviewed, and edited potential submission for publication
Critical Thinking

Content Editor, ColumbiaYou, Columbia University Alumni Association

May 2016Oct 2016 · 5 mos

  • Researched, created, conducted interviews and produced potential content for publication with tight deadlines
  • Edited content for English grammar & syntax and consideration of the target audience
Teaching WritingCritical ThinkingTeachingCommunication

Artist Resource Center Fellow, Columbia University’s School of the Art New York

Sep 2015Aug 2016 · 11 mos

Critical Thinking

Instructor, Summer Program for High School Students,

Jun 2015Aug 2017 · 2 yrs 2 mos

  • Taught gifted high school students creative writing technique and genres including: short stories, poetry, fiction, creative nonfiction, the essay, etc.
  • Emphasized the practice of writing as a process, attention to drafting, editing, and working on workshop environment
  • Crafted and designed appropriate syllabi, assignments, and exercises to aid students reach their full potential
Critical Thinking

University Lecturer

Sep 2014May 2018 · 3 yrs 8 mos

Teaching WritingCritical ThinkingCommunicationTeaching

Stevens institute of technology

Writing Consultant

Sep 2017May 2018 · 8 mos · Hoboken NJ

Teaching WritingCritical ThinkingCommunicationTeaching

Barnard college

Teaching Assistant

Sep 2015Jan 2018 · 2 yrs 4 mos · New York City Metropolitan Area

Critical Thinking

Grief diaries

Translation Editor

Sep 2015Sep 2016 · 1 yr · New York City Metropolitan Area

  • Selected potential submissions for publication and guided writers through the submission process
  • Collaborated with editorial team regrading submissions and their inclusion in the publication
Teaching WritingCritical ThinkingCommunicationTeaching

University of nebraska at omaha

2 roles

Writing Center Consultant

Aug 2013Jun 2014 · 10 mos · Omaha Metropolitan Area

  • Provided editing, language, structural, and writing practices support to writing enter clients in various stages of their
  • writing process ‎
  • Proficient in varying university writing styles and guidelines (MLA, APA, Chicago) ‎
Critical Thinking

Graduate Teaching Assistant

Aug 2013Jun 2014 · 10 mos · Omaha Metropolitan Area

  • Instructed incoming college students in elementary English Composition that included textual analysis strategies, reading comprehension, academic writing practices, and critical thinking ‎
  • Created, produced, and organized effective syllabi, assignments, and projects that consider ‎learning objectives ‎
  • Taught and aided students from various academic and cultural background
Critical Thinking

Education

Columbia University

Master's degree — Creative Writing

Jan 2015Jan 2018

University of Nebraska at Omaha

Bachelor of Arts - BA — English Language and Literature/Letters

Jan 2009Jan 2012

University of Nebraska at Omaha

Bachelor's degree

University of Nebraska at Omaha

Bachelor of Arts

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