Nov 2019 – Aug 2024 · 4 yrs 9 mos · Berlin, Germany

• Joined when the EU engineering operation was not there yet. Left as Director EU and Senior Product Manager with a scaled team and product organization.
• This role was a live case study in every Alignment Stack layer. Apex.AI was building safety-certified middleware (ROS 2 / DDS) for autonomous vehicles
• The technical challenge was real and the company pioneered in the effort in this domain, but the harder problems were organizational: how to structure teams across US and EU time zones so architecture decisions did not get made by geography
• How to align product management with engineering when the customers (OEMs) had 18-month qualification cycles but the board expected quarterly progress. How to build a platform without falling into the Platform Graveyard pattern
• We built the first ASIL-D certified C++ product in the market with a team that is orders of magnitude smaller than the attempts done by established companies

May 2016 – Oct 2019 · 3 yrs 5 mos · Berlin Metropolitan Area

• Led cross-functional delivery of virtualization and communication frameworks for Daimler, BMW, and Panasonic, spanning charging units and infotainment systems. Managed the full alignment chain: translating OEM business requirements into architectural decisions, structuring team ownership to match system boundaries, and holding integration cadence across partners with competing priorities.
• Early member of the AUTOSAR Adaptive Consortium (ARA COM Working Group), shaping the communication management standards that now underpin SDV platforms industry-wide. Saw firsthand how standards bodies succeed or stall based on organizational alignment between competing OEMs.

Dec 2013 – Apr 2016 · 2 yrs 4 mos

• Architected service-oriented solutions in the Calibre D2S suite, the semiconductor industry's leading EDA platform used by Intel, TSMC, and Samsung for physical verification.
• Designed the SOA architecture that enabled cross-platform performance, delivering a 40% throughput improvement on critical verification workflows.
• Working inside a platform used by 90% of chip manufacturers showed me what a real platform looks like: clear customer, clear interface contract, and architecture that serves the business model rather than fighting it

Aug 2011 – Nov 2013 · 2 yrs 3 mos

• Delivered embedded solutions deployed in millions of vehicles for Ford, BMW, Toyota, VW and others. Worked on the design of systems where the gap between what business promised customers and what engineering could deliver on a given timeline was constant and structural
• Started in Cairo, moved into the European automotive ecosystem. This is where I first saw the pattern I now call the Strategy-Execution Gap: business models assuming rapid iteration while engineering operated in waterfall, with architecture that could not support incremental delivery. Each layer told a different story. That observation shaped everything I have built since

Jul 2010 – Dec 2010 · 5 mos · Egypt

Jul 2009 – Sep 2009 · 2 mos

Jun 2009 – Jul 2009 · 1 mo

Jul 2008 – Sep 2008 · 2 mos

Jul 2007 – Sep 2007 · 2 mos