Apr 2019 – Jun 2019 · 2 mos · Mumbai Area, India

• (Formerly K and U Designer Wear)
• Managed entire kids apparels business for high-end children’s fashion house with a repertoire of 5 owned as well as private label brands.
• Category Planning:
• Formulated season planning for brands in cohesion with design and production teams, targeting 5x annual growth in the first year of operation, leveraging on economies of scale from the acquired business relations
• Ventured into 3 new sub-categories in kids’ clothing with focus on catalog diversification and triggering fast-fashion in kids
• Business Operations:
• Handled migration of existing business processes, vendors and resources from previous firm to the new company, adhering to board’s policies and ensuring live operations from day one of business
• Created and aligned cost management projects with various stakeholders for the complete production cycle from sourcing to sales for the new production facility
• Supervised compliance activities, payroll activities and vendor payments for capital expenditure in the new factory setup

Nov 2017 – Mar 2019 · 1 yr 4 mos

• Category Planning:
• Managed brand business in kids clothing category for high-end children’s fashion house with a repertoire of multiple owned as well as private label brands
• Formulated the annual plan for spring-summer and autumn winter collections for 3 owned apparels brands, aligning with various internal stakeholders
• eCommerce Operations:
• Anticipating growth prospects in Indian ethnic wear globally, launched the lead brand in USA, UK and Canada
• Repositioned the lead brand from a high-price segment collection to a multi-segment comprehensive brand by introducing new categories and multiple sub-1000 collections, maintaining profitability after GST Act implementation
• Business Operations:
• As part of a 4-person team, made a successful investor pitch securing an investment on part-equity part-debt basis
• Following an acquisition, facilitated liquidation activities to improve cash-flow for accounts payable clearance, and oversaw asset movement into the new company
• Procured and implemented a cloud-based DTE fashion ERP solution linking all functions from design to accounting

Jan 2015 – Oct 2017 · 2 yrs 9 mos

• eCommerce Planning & Operations:
• Created strong online presence of the apparel brand on 15+ online channels, partnering with major e-retailers such as Myntra, Amazon, Flipkart etc
• Transformed the inventory procurement model to adhere to the changing SLAs with channel partners in 2015 – upgrading from made-to-order to just-in-time fulfilment model, reducing order processing duration from 4 days to real-time dispatch
• Set up a centralized warehousing facility and implemented a cloud-based Warehouse Management System in 2016, achieving a lean inventory model, optimizing the operational workflow for multi-channel fulfilment
• Online Sales & Digital Marketing
• Conceptualized and implemented an online store for brand K&U on Shopify platform, based on personalization and recommendation, with ownership across website design, product management, digital marketing etc.
• Executed digital marketing strategy for the lead clothing brand, K&U, with focus on online traffic and active social engagement

Sep 2013 – Dec 2014 · 1 yr 3 mos · Pune

• Responsible for compiling client requirements and guidelines for branding and design solutions in suitable media based on target-market and available budget
• Conceptualized branding and design campaigns for multiple verticals such as IT, Retail, Energy, Automotive and eCommerce
• Improved delivery capabilities by exploring different media of communication in print, digital, social and AV, and appointing vendors, artists and media partners based on campaign requirements