Aug 2018 – Sep 2021 · 3 yrs 1 mo · Mumbai Area, India

• Led end-to-end marketing efforts for real estate projects, successfully launching 11 projects cumulatively valued at Rs. 1000 crores, achieving an average ROI of 250% across campaigns.
• Strategically repositioned and revamped projects, resulting increase in market acceptance and rise in sales inquiries.
• Developed and executed comprehensive go-to-market strategies, driving increase in project visibility and rise in customer engagement.
• Planned and executed customer site experiences, optimizing lead generation campaigns and achieving a 30% increase in lead conversion rates.
• Consistently met monthly and weekly targets
• Collaborated with stakeholders to plan marketing budgets, resulting substantial reduction in marketing spend while maximizing ROI.
• Negotiated and coordinated with vendors and printers for site branding and collateral printing, achieving cost savings through strategic vendor partnerships.

Oct 2016 – Aug 2018 · 1 yr 10 mos · Mumbai Area, India

• Managed Oxemberg brand, orchestrating a 150% increase in social media engagement and bolstering brand visibility among the target audience
• Conducted in-depth competitor analysis, heightened media coverages and enhanced brand mentions.
• Successfully executed diverse events, BTL activations and campaigns, driving 20=30% increases in store walkins and online sales growth.
• Spearheaded the development of compelling creative materials, significantly enhancing brand recognition and customer recall rates.
• Diligently monitored online resources, fostering 15x growth in website traffic and online engagement.
• Oversaw outdoor media, PR materials and marketing spends across India & Sri Lanka, amplifying media impressions, fostering positive brand sentiment and resulting in increased retail footfall
• Facilitated seamless coordination between in-house designers,sales teams, agencies and vendors.
• Created and managed a dynamic content calendar, driving enhanced content engagement and fostering stronger brand loyalty.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Mumbai Area, India

• Key Responsibilities: Corporate Branding, Online & Offline Advertising Management, Content Marketing, Media Planning & Management, Social Media Marketing, Online Lead Generation, Monitoring Campaign performance, Monitoring the ROI, Public Relations, Event Management, Vendor Management, Agency Co-ordination, Website Maintenance
• O Handled Residential & Commercial projects
• O Co-ordinate with creative agency for brochure, ads, hoardings and other branding aspects of design & artwork
• O Co-ordinate with publication agency for scheduling of ads and getting quotations
• O Day to day co-ordination with digital agency for ORM, SMO, SEO, Online Lead generation via Google Adwords, Blogs & monitoring the CTR
• O Tracking & Validating online leads before passing to the Sales dept.
• O Use ROI calculations to continually improve campaigns; test new ways to raise ROI and spend money on the campaigns that produce the higher return for the company
• O Reduced the amount spent on print advertising by introducing local print media options
• O Introduced a call tracking system in order to increase the efficiency of lead management during campaigns resulting to increase of customer response time & increase in sales
• O Negotiate and co-ordinate with vendors and printers for the completion of the work like brochures, flex etc
• O Exhibition and trade show stall designing
• O Project site visit and branding according to the need
• O Managing internal and corporate branding
• O Handling Neptune Magnet Mall events as per the requirement of mall team
• O Co-ordinate with internal department like Accounts, Sales, Purchase and Architect
• O Work with CSR team for Neptune foundation events, branding and advertising aspect
• O Maintenance of Neptune Group and Neptune Foundation websites with regular update of the developments in the company

Jun 2012 – Jul 2014 · 2 yrs 1 mo · Mumbai Area, India

• Key Responsibilities: Client Servicing, Graphic Designing, Print Ad design, Client Co-ordination,
• Vendor Co-ordination, Launch Campaign Management, Event Management, Media Management &
• Releases
• O Handled Meiji Co., Japan – Meiji Amino Collagen, Meiji India Pvt. Ltd. – Hello Panda, EuroKids Ltd., EuroSchool, Itz Cash, Richfeel & Janak Healthcare
• O Work included business development, ideating marketing plans, coordinating with the clients as well as the creative, media & accounts department
• O Maintaining and developing relationships with existing clients via regular meetings
• O Acquired & Executed a complete sampling project from Meiji Japan, including allocating the budgets for marketing & getting quotations from vendors
• O Played a key role in launching Meiji Amino Collagen in Mumbai, Pune & Delhi
• O Actively participated in online marketing for Richfeel, EuroKids & Meiji Amino Collagen
• O Organized a complete inauguration event for EuroSchool Wakad – Pune, including finalization of the vendors, arranging for media sponsors & media releases
• O Planned & executed media campaigns for Meiji, EuroKids & Richfeel

Jul 2009 – May 2012 · 2 yrs 10 mos · Mumbai Area, India

• Key Responsibilities: Lead Generation & Conversion, Business Development, Account Management, Client Servicing, Graphic Designing, Corporate Films, Vendor Management, Cold Calling, Contract Renewals
• O Handled G.N Khalsa College, Don Bosco Institute of Management & Research, Synergistic Solutions, Saini Electricals, Vipra Closures Pvt. Ltd. & Jaro Education
• O Identify & negotiate with vendors for new projects
• O Pitching to clients both face to face as well as over the internet and on call
• O Coordinated a complete website project for Synergistic Solutions & also designed the company brochure
• O Assisted in making Corporate films for G. N Khalsa, Don Bosco & Saini Electricals
• O Exploring opportunities for potential business deals by contacting potential clients
• O Meeting and frequent follow up with new clients for business tie-ups
• O Maintain good rapport with the existing clients for future business relationships
• O Follow up with clients for contract negotiation & signing of contract