Megan Pratt

AI Researcher

Salt Lake City, Utah, United States6 yrs 8 mos experience

Key Highlights

Expert in product marketing and content strategy.
Proven track record in driving revenue through marketing initiatives.
Skilled in leading cross-functional teams and customer enablement.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

megan@productmarketinghouse.com LinkedIn

Skills

Core Skills

Product MarketingContent MarketingSales EnablementContent StrategyCustomer EnablementMarket ResearchDigital MarketingMarketing Strategy

Other Skills

AdvertisingAnalytical SkillsB2B Marketing StrategyBloggingBrand DevelopmentBrand ManagementCollaboration with Sales teamsCommitted to ProfessionalismCompetitive landscape knowledgeContent creationContent developmentContent engagementContent productionCross-functional collaborationCustomer Acquisition

About

I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you. Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score. I help clients with: - Positioning and Messaging analysis - Go-to-Marketing and Product Launch strategies and execution - Customer intelligence (win/loss analysis, customer interviews, enablement) - Content creation (case studies, blog posts, webinars, one sheets, slide decks and more) - Sales enablement (training, resources, feedback loops) I'm also a coach and educator for product marketers. Learn more at: ProductMarketingHouse.com

Experience

6 yrs 8 mos

Total Experience

1 yr 8 mos

Average Tenure

Current Experience

Product marketing house

Freelance Product and Content Marketing

Oct 2022 – Present · 3 yrs 7 mos

I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you.
Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score.
I help clients with:
Positioning and Messaging analysis
Go-to-Marketing and Product Launch strategies and execution
Customer intelligence (win/loss analysis, customer interviews, enablement)
Content creation (case studies, blog posts, webinars, one sheets, slide decks and more)
Sales enablement (training, resources, feedback loops)
I'm also a coach and educator for product marketers. Learn more at: ProductMarketingHouse.com

Positioning and Messaging analysisGo-to-Marketing and Product Launch strategiesCustomer intelligenceContent creationSales enablementProduct Marketing+1

Alyce

Director of Product Marketing

Dec 2021 – Sep 2022 · 9 mos

Led a team of product marketers, overseeing recruitment, mentoring and management
Collaborated with senior leadership to redesign company messaging and positioning
Implemented a streamlined go-to-market process in partnership with the Product team
Developed new sales materials to support updated narrative, resulting in increased revenue
Oversaw website refresh to align with new messaging and drive customer engagement

Team leadershipMessaging and positioningGo-to-market processSales materials developmentWebsite refreshProduct Marketing+1

Treasure data

Senior Manager, Product Marketing

Jun 2021 – Dec 2021 · 6 mos · Remote

Led and directed the Voice and Content division of the PMM team at Treasure Data
Analyzed market opportunities, product launches and other associated factors to develop messaging and positioning strategies that resulted in increased revenue for the company
Worked collaboratively with international Sales teams to ensure effective localization of voice and content
Developed multiple types of content which included videos, trade presentations, blogs, and website content

Voice and Content division leadershipMarket analysisMessaging and positioning strategiesContent developmentCollaboration with Sales teamsProduct Marketing+1

Nextroll, inc.

2 roles

Principal Product Marketing Manager - Customer Enablement

Promoted

Aug 2020 – Jun 2021 · 10 mos

Led customer enablement initiatives to drive revenue and engagement opportunities throughout the customer lifecycle
Collaborated cross-functionally to identify and solve team blockers, delivering ROI-driven projects
Measured impact of customer enablement programs and adjusted strategies accordingly
Produced various content pieces, including blog posts, sales decks, and email templates, to address customer concerns
Developed tailored programs for specific groups of customers, such as agency partners, to meet their unique needs
Partnered with Training team to deliver memorable product and market information to customer-facing teams.

Customer enablement initiativesCross-functional collaborationImpact measurementContent productionTailored programs developmentCustomer Enablement+1

Senior Product Marketing Manager

May 2019 – Aug 2020 · 1 yr 3 mos

Conducted thorough research and analysis to understand our target audience and internal stakeholders, effectively informing marketing strategies and initiatives.
Leveraged extensive knowledge of the competitive landscape to empower sales and account management teams, driving success in the marketplace.
Orchestrated successful go-to-market plans for new products and solutions, producing effective content that engaged and inspired both internal and external audiences.
Innovated processes and tools to streamline product launches, ensuring timely and intuitive market penetration.
Fostered collaborative relationships with cross-functional teams throughout the organization, facilitating communication and feedback loops for optimal performance.

Research and analysisCompetitive landscape knowledgeGo-to-market plansContent engagementCross-functional collaborationMarket Research+1

Deseret digital media

Senior Marketing Manager

Feb 2015 – Jun 2018 · 3 yrs 4 mos

Increased app downloads of the KSL Classifieds and KSL.com apps through search marketing, SEO, content marketing and social media
Increased traffic to the KSL Classifieds desktop site through search marketing, SEO, content marketing, social media
Participated in annual target, industry and persona research to support the annual marketing strategy
Created B2B and B2C marketing strategies to increase multiple KPIs
Implemented industry standard reporting and data analysis techniques, resulting in increased ability to refine strategies and measure impact
Provided regular data, strategy and progress reports to a mixed group of stakeholders
Successfully planned, marketed and conducted advertising and vendor sales for several first-year events, receiving positive feedback from attendees, vendors and internal stakeholders
Facilitated communication with Product, Operations, Sales and Development teams