Jun 2022 – Jan 2026 · 3 yrs 7 mos · New York, United States · On-site

• Built and scaled Amazon Ads’ global trust, fraud, and advertiser vetting platforms, with GM-level ownership of a cross-functional organization spanning Product, Engineering, Data Science, and Program Management. Owned end-to-end product strategy and execution for fraud prevention, identity verification, credit risk, and compliance systems supporting advertisers worldwide's $60bn businesses:
• Owned vision, strategy, and execution for Amazon Advertising’s Global Fraud & Vetting portfolio. Personally led product architecture and decisioning strategy for the transformation from rule-based systems to ML-driven and AI-enhanced platforms, reducing fraud losses by 60% while preserving hundreds of millions in revenue and customer trust.
• Spearheaded Amazon Ads’ unified advertiser vetting platform, consolidating fraud detection, identity verification, sanctions screening, and financial blocklist checks. Scaled vetting volume 8× and accelerated auto-decision rates 2.25× through matching logic enhancements, third-party data enrichment, intelligent filtering, and GenAI automation.
• Served as General Manager for the organization, establishing governance and operating mechanisms and driving the strategic planning process. Authored and coordinated org-wide plans aligning cross-functional priorities, budgets, and multi-year roadmaps to meet annual risk reduction, compliance, and revenue targets.
• Acted in a hands-on Principal PM capacity on select initiatives, serving as the single-threaded owner for roadmap, requirements, and launches across core trust and risk decisioning platforms.

Apr 2020 – May 2022 · 2 yrs 1 mo

• Responsible for firm-wide strategy and execution of a machine learning-driven business fraud solution. The solution is designed to prevent B2B fraud losses during businesses' application, onboarding, and subsequent risk monitoring processes:
• Owned product vision and roadmap for enterprise fraud risk prevention platforms, supporting business onboarding, identity verification, and third-party risk assessment in high-stakes, regulated environments.
• Built and scaled data-driven fraud detection and ML risk scoring products, combining proprietary business identity data with third-party signals to improve fraud detection accuracy while balancing false positives, decision latency, and customer friction.
• Partnered cross-functionally with Engineering, Data Science, Sales / Account Management, and Marketing, translating regulatory requirements and customer insights into scalable, monetizable product capabilities used directly in customer risk operations.

Oct 2018 – Mar 2020 · 1 yr 5 mos · Greater New York City Area

• I led platform product solutions to help banks reimagine small business lending experiences. Core platform modules included application, fraud, compliance, and credit decisioning. We built core re-usable components and added configurability to support multiple banks' operation in U.S., Canada, and Australia.

Apr 2017 – Jul 2018 · 1 yr 3 mos · New York, New York

• Truveris is a Series D healthcare tech company with a mission to disrupt the pharmacy benefits procurement process. As product lead of the TruBid Express platform, I worked with the team to bring transparency and speed to the pharmacy benefit procurement process. Our platform helped companies save millions of dollars on annual pharmacy spending.

Dec 2014 – Mar 2017 · 2 yrs 3 mos · New York, NY

• Conceived and launched Photofaire.com, a two-sided online marketplace to help customers find and book professional photographers.

Jan 2013 – Sep 2014 · 1 yr 8 mos

• Responsible for direct mail marketing for the Simplicity Credit Card. Partnered with data science and product to formulate strategies to conduct regular A/B tests. Drove response rate and conversion rate lifts through optimizing marketing copies, design, mailing lists, and pricing levers.

Aug 2010 – Dec 2012 · 2 yrs 4 mos

• Selected to join a team of 10 across the firm to participate in a product leadership program. In Seoul, South Korea I led a cross-function team to revamp user on-boarding experience across the branch, phone, and internet channels. In Shanghai, China I led product strategy in preparation for launching the Ultima credit card.

Jul 2006 – Jun 2008 · 1 yr 11 mos · Wilmington, Delaware

• As a product manager, I owned P&L for four states totaling over $62MM in annual premium. This role involved extensive cross-functional leadership and collaboration with marketing, actuarial, legal, compliance, claims, underwriting, and E-business teams.

Dec 2004 – Jun 2006 · 1 yr 6 mos · Wilmington, Delaware

• Responsible for profitable growth for five states with over $15MM in annual premium; As an analyst for the product team, I also performed analysis on the channel, campaign, retention, profit, and customer segmentation.