Jul 2022 – Dec 2023 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Responsible for People and Culture agenda with ownership of the entire Human resource team and employee lifecycle. I amplified Isprava culture with the vision to make it a Great Place to Work by proactively aligning and empowering the HR team, employees, and Department heads
• Provided strategic & operational direction for recruitment: Led company's growth from 199 to 318 employees within 7 months.
• Led organization restructuring and hired key leadership positions for Marketing, Sales, and Operations teams. Cut bottom-line costs by optimizing external and internal talent teams
• Systems & Processes: Built (from the ground up) talent acquisition and HR operations team to support hyper-growth. Setup policies, processes, reviews, and systems to help the HR team clarify their roles and build efficiencies in day-to-day work
• Launched culture initiatives to improve Glassdoor ratings and built employee branding initiatives to increase presence on LinkedIn
• Analytics: Set up weekly reviews and measurable data trackers to track progress, TATs, and attrition details to understand the pulse of the organization to take improvement measures
• A culmination of all efforts put together has helped change the DNA from a business organization to a people-focused approach :)

Feb 2020 – Oct 2021 · 1 yr 8 mos

• Conceptualised and spearheaded the Go to market for our subscription-based offering and enabled sales and customer success teams to sell the subscriptions leading to additional MRR
• Built an AI-recommendation engine that reduced manual effort of chatbot maintenance by 80% per week helping the customer success teams to be more efficient
• Revamped the product dashboard which led to a 13% increase in Weekly Active Users (WAU)
• Launched product improvement initiatives which led to a 60% reduction in customer support tickets and increased quarterly CSAT

Feb 2016 – Jan 2020 · 3 yrs 11 mos

• 2018 - 2020 | Marketing Lead
• Repositioned Haptik as the industry leader in the Conversational AI space through 300+ media pieces garnering 3M+ views pivotal to our $100M funding by Jio.
• Built and grew the marketing team to 12-members across Digital, Content and Brand Marketing
• Increased credibility by winning 7 coveted awards by CogX, Frost & Sullivan, Nasscom, and Times AI Journal.
• Generated Sales Qualified Leads to reach revenue goals and closing deals for brands such as Starhub, Hotstar, Junglee Games, Kotak Life Insurance and more.
• Collaborated with Product, Sales and Customer Success teams to understand customer insights to create engagement campaigns (blogs, case studies, E-books, G2 reviews, webinars)
• Helped customers understand the Conversational AI space by conceptualising and executing first of its kind customer meet-ups around "Chatbots" attracting 350+ prospects
• Strategised and executed India’s first Bot-a-thon in Bangalore designed to attract the best talent in the chatbot space to build innovative solutions
• 2017 - 2018 | Senior Marketing Manager
• Haptik 5.0 App Launch: the brands first 360 marketing campaign involving Digital, Outdoors, TV, Print and Radio Campaigns handing a budget of about 5 crores.
• Social Media Marketing - Responsible for engagement and increase followers for Facebook, Instagram, Twitter and Linkedin.
• Led 140+ influencers campaign over Instagram leading to 20,000+ app downloads
• In charge of Outbound Email Marketing campaigns
• 2016 | Marketing Manager
• Joined the Marketing and Growth team whose primary objective was customer acquisition, retention and engagement for their consumer-facing app Haptik, one of the most rated and reviewed apps in India.

Aug 2014 – Jan 2015 · 5 mos · Mumbai Area, India

• Job Responsibilities:
• Understanding clients communication strategies and providing innovative solutions for their campaign
• Complete account management – resource allocation and budget management
• Training management trainees to take on important job role
• Key Clients Serviced:
• Procter & Gamble (P&G)
• Soulfull (Start-Up FMCG)
• Castrol

Aug 2013 – Jan 2014 · 5 mos

• Job Responsibilities:
• Understanding and discussing clients communication strategies and provided innovative brand activation solutions to corporate brands
• Coordinating, logistical planning and execution of the key needs of the client in a timely manner
• Over-see day-to-day operations of client projects.
• Resource management and Training interns to take on important job roles
• Key Clients Serviced:
• Google India
• Porsche India
• Lambhorghini India

Oct 2011 – Jul 2013 · 1 yr 9 mos · Mumbai Area, India

• Job Responsibilities:
• Strategic Planning, Logistics and Execution of events and school contact programs for Indian and Foreign corporations
• Liaised with the top management of the corporations on a regular basis
• Worked with a team which took charge of key revenue generating accounts leading to about Rs.10 cr. sales for the company in 2012-2013
• Was recognized and given an award by Wizcraft in May 2013 for the Wiz Sunshine of the year
• Key Clients Serviced:
• Google India Pvt. Ltd
• Jaguar Land Rover

May 2007 – Jun 2007 · 1 mo