Gaurav Nijhawan — VP of Engineering
I have more than 15 years of experience across brand building, product management, digital and performance marketing, product launches, customer experience, SEO and ASO, content development, PR and communications. Expert in building business and crafting marketing strategies to drive growth. Have a diverse experience working across industries such as BFSI, Gold/Silver, Fintech, FMCG, Consulting, Liquor and Technology. Currently I head marketing and product for MMTC-PAMP - India's leading refiner for purest Gold and Silver products. In my previous role, I was heading marketing for IndusInd Bank - digital bank team and have worked with top brands such as Citi, Carlsberg, Ernst and Young. I have been lucky enough to build a new brand like Stashfin from a very nascent stage right from creating designs, playbook, brand videos, social and digital media setup, agency setup, UI/UX, PR, new product and card launches and driving the business through performance and digital marketing. Prior to Stashfin, I was leading marketing for cards and lending products at Citi and crafted new-age product initiatives such as rewards program, new card launches, new proposition for lending products and driving awareness about integration with platforms such as Amazon, Swiggy, Zomato, Uber and other digital hotspots. I also led brand marketing and trade marketing efforts at Carlsberg India which led to higher market share and volumes for Carlsberg, Tuborg and Kronenbourg beer brands. At the start of my career, I worked with EY India as a marketing consultant and did consulting assignments in India and south-east Asian markets such as Singapore, Indonesia covering brands such as Nokia, Microsoft, GPI, Aircel, Airtel, Carlsberg, Pernod Ricard among others. I have done by MBA from MICA Ahmedabad specializing in brand and digital marketing and also hold a computers science engineering degree.
Stackforce AI infers this person is a seasoned marketing leader in Fintech and B2C sectors.
Location: Gurgaon, Haryana, India
Experience: 17 yrs 8 mos
Skills
- Marketing
- Product Management
- Digital Marketing
- Brand Management
Career Highlights
- 15+ years of diverse marketing experience
- Led brand development for multiple top-tier companies
- Expert in digital marketing and customer acquisition strategies
Work Experience
MMTC-PAMP India Private Limited
Head of Marketing (5 mos)
IndusInd Bank
Marketing Head - Digital Strategy and Analytics (2 yrs 6 mos)
Stashfin
Head Of Marketing (1 yr 10 mos)
Citi
Vice President - Marketing (8 mos)
Assistant Vice President - Brand Marketing (2 yrs)
Brand Manager (2 yrs 2 mos)
Carlsberg Group
Marketing Manager (2 yrs 6 mos)
EY
Senior Marketing Consultant (3 yrs)
Carlsberg Group
Marketing Intern (2 mos)
Aricent
Technology Development and Product Management (2 yrs 8 mos)
Education
MBA at Mudra Institute of Communications, Ahmedabad
B.E (Bachelor of Engineering) at Computers Engineering