May 2024 – Jan 2025 · 8 mos · Mumbai, Maharashtra, India

• >> Led strategic relationships with CXOs and VPs of top Indian pharma companies, driving business development across therapy areas such as Cardiology, Diabetology, Vaccines, Oncology, and Respiratory
• >> Established a new division with three product offerings (Patient Registry, Mega Events, HCP Classification), securing 5 large pharma clients and generating high-value projects
• >> Helping Pharma brands with strategic brand planning starting from awareness to advocacy. Expertise in driving Omni Channel engagement for both push and pull-based marketing initiatives Brands ranging from being launched to INR 500 Cr+ brands

Apr 2023 – May 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India

• • Spearheaded 10+ innovative marketing initiatives such Digital CMEs with credit points, Physical CMEs, Quiz programs, International speaker programs, Primary Market Research etc.

Apr 2022 – Apr 2023 · 1 yr · On-site

• >> Built and executed a comprehensive business strategy, achieving USD 2.5 Mn in revenue growth from ground zero over 3 years.
• >> Worked closely with leadership in Strategy, Commercial Excellence, Digital Transformation, and Supply Chain of Pharma companies
• >> Spearheaded Commercial Excellence projects for three Pharma companies focused on field force deployment and target-setting
• >> Conceptualized and implemented, a Sales supply chain automation platform for more than 5 Pharma companies. It also included automating their Secondary Sales data collection and insights creation
• >> Designed and sold first-of-its-kind, pincode-level brand sales insights using e-commerce platforms helping de-pool the pooled territories
• >> Conceptualized and implemented an Omnichannel engagement strategy and loyalty program for retailers and distributors in India

Nov 2019 – Apr 2022 · 2 yrs 5 mos · On-site

Jun 2018 – Nov 2019 · 1 yr 5 mos

• Digital Lead Management: Worked on improving the sales efficiency of digital lead management of an automobile OEM to increase the conversion from 1% to 5%. Work included redesigning the existing sales process through digital leads to increase the conversion and future ready for changing customer needs. Also worked on implementation of the same at both OEM and dealership network level
• Dealership Excellence Program: Designed and implemented Quality Excellence program (Six sigma based) for an automobile firm targeting customer experience. It resulted in ~40% improvement in KPIs such as CEM, loyalty, CC/100, CC/10K measuring customer experience. Trained 1000+ employees on using strategic problem solving techniques and approach using QC tools.
• EBIDTA Improvement: EBIDTA improvement for leading cement manufacturer by reducing sales, procurement, manufacturing and distribution cost of one of the largest cement manufacturers in India by identifying reduction in territory redesigning, fuel, power, raw material, process redesigning, freight re-negotiation etc. This resulted in improvement of Y-O-Y EBIDTA margin by 25%. Trained 200+ employees on QC tools, team building and other quality tools such as FMEA etc.
• Market assessment and India Entry Strategy: Assessment of the market for nutraceuticals in India and formulated a go-to-market entry strategy in India for a US based nutraceutical firm. Assessment included market sizing, customer segmentation, product portfolio creation, mode of entry, identification of partners & activation plan

Mar 2017 – May 2018 · 1 yr 2 mos

Apr 2016 – Mar 2017 · 11 mos · Mumbai Area, India

• Business Model Development: Developed end-to-end business model for an entertainment theme park for an Indian conglomerate to assess the feasibility and assisted the client in pitching to the investors’ basis financial projection.
• Development of Retail Merchandising process and policies: Formulated complete merchandising policy (space planning, assortment and range planning, planogram, procurement, replenishment, pricing and promotion) for one of the leading retailers in India.
• Strategic roadmap for digitization of content for Ministry of Information and Broadcasting(I&B): Developed strategic roadmap for INR 600 crores project on content digitization and distribution to public on a digital platform for National Film Archive Mission, MI&B

Jul 2012 – Jul 2014 · 2 yrs

• Working as Webmethods Consultant( Integration Server, Trading network, Developer, MWS). Coordinating day to day transactions and solving the issues raised during the processing of the transactions passing through webMethods.

Aug 2011 – Jun 2012 · 10 mos