Sambbhav K.

Co-Founder

Mumbai, Maharashtra, India6 yrs 2 mos experience
AI Enabled

Key Highlights

  • Crafted over 500 hours of engaging scripted content.
  • 2x SWA Award winner for excellence in storytelling.
  • Expert in AI-assisted storytelling and microdramas.
Stackforce AI infers this person is a creative leader in the entertainment industry, specializing in scripted content and innovative storytelling.

Contact

Skills

Core Skills

Content StrategyScreenwritingStorytelling

Other Skills

Creative ProductionAI-enabled storytellingProducer ManagementCreative StrategyMentorshipData-backed decision-makingContent ProductionTelevision ProductionStory DevelopmentCollaborationAccount StrategyProject ManagementCross-functional Team LeadershipMarketing StrategyCommunication

About

I craft stories that don’t just entertain — they move people and make money. My journey began when I was handpicked by Disney Star for their Star Writers Program, an elite nationwide hunt for India’s best storytellers. Mentored by Hollywood screenwriting coach David Freeman, I learned how to craft narratives that resonate globally while staying rooted in Indian emotion. Since then, I’ve written 500+ hours of television and digital content, including Wagle Ki Duniya – Nayi Peedhi Naye Kisse (Sony SAB), for which I won Best Story & Best Screenplay at the SWA Awards — India’s highest screenwriting honor (equivalent to the Emmys). My work often weaves family, humor, and socially relevant themes such as good touch/bad touch, menstruation, and disability — stories that entertain while sparking meaningful conversation. Today, as Head of Content (Microdramas) at Sooper (Hoichoi), I work at the intersection of serialized storytelling, microdramas, and scale — building content for Indian and international audiences. My work spans live-action, AI-assisted formats, and mobile-first narratives designed for high retention. I lead writers’ rooms, commission microdramas, and design 90-second stories, collaborating closely with producers to ensure content not only engages audiences but also fuels the company’s bottom line. Beyond this, I also mentor young professionals in storytelling, emotional intelligence, and personal branding, and I’ve authored a humor book that reached Amazon’s Top Lists. Key skills: Screenwriting • Content Strategy • Writers’ Room Leadership • OTT & Audio Storytelling • Mentorship • Brand Narratives.

Experience

6 yrs 2 mos
Total Experience
1 yr 8 mos
Average Tenure
1 yr
Current Experience

Hoichoi

Founding Head of Content | Sooper (by Hoichoi)

May 2025Present · 11 mos · Mumbai

  • Building India’s most addictive AI-powered microdrama and audio stories app—one gripping story at a time.
  • Role includes:
  • Leading the Content Division at Sooper, commissioning Hindi-language original shows and experimenting with AI-enabled creative concepts focused on retention and engagement.
  • Managing a lean creative production team and producing high-quality shows within tight budgets, while balancing creative experimentation with production efficiency.
  • Overseeing producer management and the full creative lifecycle — discovering concepts, shaping scripts, supervising production, and ensuring on-time, on-budget delivery.
  • Driving concept development, scripting, and post-launch optimization in close collaboration with product and marketing teams to align creative outcomes with audience insights.
  • Establishing a fast-experimentation model that is integrating data insights into creative pipelines and enabling continuous learning and storytelling-led growth.
Content StrategyCreative ProductionAI-enabled storytellingProducer ManagementScreenwriting

Pocket fm

Creative Growth Lead (Fantasy Genre)

Aug 2022Apr 2025 · 2 yrs 8 mos · Mumbai, Maharashtra, India · Remote

  • Scaled a 20-member Fantasy team into Pocket FM India's #1 content category within 8 months.
  • Creatively cracked the Fantasy Promo Playbook, which expanded Pocket FM's fantasy genre from India to global markets.
  • Cracked three live-action, 60-minute promos (Shoorveer, SuperYoddha) with ₹1 crore budgets, achieving CPI < ₹9 in testing and record installs.
  • Cracked 25+ original AI-scripted promos (₹15 lakh budgets) to pioneer new storytelling formats and
  • boost audience retention.
  • Mentored the creative team, embedding a culture of storytelling excellence fused with data-backed decision-making.
  • Two stints clubbed into one
Creative StrategyMentorshipData-backed decision-makingContent ProductionContent StrategyScreenwriting

Freelance, self-employed

TV and OTT Screenwriter

Jan 2020Jul 2022 · 2 yrs 6 mos · Mumbai Area, India

  • Scripting and developing 500+ hours of programming across leading Indian television networks and OTT platforms, including Wagle Ki Duniya – Nayi Peedhi Naye Kisse (Sony SAB), for which I won Best Story & Best Screenplay at the SWA Awards 2022 — India’s highest screenwriting honor (equivalent to the Emmys).
  • My work often weaves family, humor, and socially relevant themes such as good touch/bad touch, menstruation, and disability — stories that aim to entertain while sparking meaningful conversations.
  • 🏆 Awards & Recognition:
  • Best Story & Screenplay – SWA Awards 2022 (Wagle Ki Duniya)
  • Best Comedy Show – Indian Television Awards 2022 (Wagle Ki Duniya)
  • Best Documentary – ITA Awards 2023 (Lal Qile Se Goonj)
  • 🎬 Other notable shows: Mera Balam Thanedaar, Vidrohi, Ali Baba, Meet – Badlegi Duniya Ki Reet, and Story 9 Months Ki.
  • 🌐 More on my screenwriting work: www.sambhavkhetarpal.com
ScreenwritingTelevision ProductionStory DevelopmentStorytelling

Disney star

Screenwriter

Feb 2018Dec 2019 · 1 yr 10 mos · Mumbai, Maharashtra, India · On-site

  • Selected among the top 14 writers nationwide for the elite Star Writers Program — a highly competitive initiative with an acceptance rate of just 1.75%. Trained under LA-based screenwriting mentor David Freeman, gaining access to thousands of advanced storytelling and screenwriting techniques taught to only a select few writers worldwide.
  • Writing and co-developing flagship daily dramas including Ishqbaaz, Jiji Maa, Ghum Hai Kisi Ke Pyaar Mein, and Dil Toh Happy Hai Ji.
  • Partnering closely with network producers and creative heads to shape story architecture, screenplay flow, and comprehensive show bibles that define the narrative DNA of long-format television.
ScreenwritingStory DevelopmentCollaborationStorytelling

Bulls eye

Content Head

May 2017Jan 2018 · 8 mos · Chandigarh Area, India

Indigo consulting

Account Strategy - MBA Summer Internship

May 2015Jun 2015 · 1 mo · Mumbai

  • MBA internship
Account Strategy

Sportskeeda

Content Manager/Featured Writer and Editor

Jul 2014Apr 2017 · 2 yrs 9 mos · Bengaluru Area, India

Education

K J Somaiya Institute of Management

Master of Business Administration (M.B.A.) — Marketing

Jan 2014Jan 2016

Star Writers Program

Disney Star — Screenwriting

Feb 2018Oct 2018

Chandigarh Engineering College

Engineer’s Degree — Information Technology

Jan 2010Jan 2014

Hansraj Public School

Senior Secondary

Jan 2008Jan 2010

Hansraj Public School

High School — CBSE

Jan 2001Jan 2008

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