Jul 2019 – Oct 2019 · 3 mos · Bengaluru Area, India

Feb 2019 – Jan 2020 · 11 mos · India

• Worked as a freelance photographer for StayVista properties across South India.

Nov 2017 – Aug 2018 · 9 mos · Bangalore

• My responsibilities included:
• 1. Conceptualize video content around the brand to grow our YouTube, Facebook and Instagram channels. This included end-to-end pre-production, production and post-production of the video content.
• 2. Use various channels like Facebook, Instagram (via Stories and Live) to reach out and interact with our audience.

Oct 2014 – Jul 2016 · 1 yr 9 mos · Bengaluru Area, India

• My responsibilities at Houzify included:
• 1. PHOTOGRAPHY:
• a. Established a photo based content repository of homes from Bangalore, Delhi and Mumbai.
• b. Shot over 70 beautifully designed homes, designed by home owners, interior designers and architects.
• c. Instrumental in creating the 'Photography Playbook' meant for photographers who partnered to shoot with Houzify. The Playbook was developed after ample experimentation with styles, angles, lights and aesthetics, built to guide the network of photographers on contract with Houzify.
• d. The photographs have not only been used as content on the app, but to also to support blog entries with images, on the Houzify 'Diaries' section.
• 2. DIGITAL MARKETING:
• a. Worked as a User Acquisition specialist for 1 year 4 months, understanding and executing app install campaigns on Facebook, which is Houzify's primary ad network.
• b. My primary responsibility was to determine the highest CTRs and lowest CPIs across targeting parameters like age groups, gender, location and personal interests.
• c. Experimented with different types of creatives and messages to drive app installs on both iOS and Android versions of the Houzify app.
• d. Analyzed the effectiveness of the campaigns and user engagement on the app using a SAAS tool and optimized the same for goals.
• d. Experimented with Google, Twitter and Instagram as secondary channels of driving app installs.
• e. Used Facebook and Instagram to experiment with App Engagement ads, to bring back the inactive audience that had signed up via Facebook.
• 3. CONTENT PRODUCER:
• a. Shot and edited videos of Home Tours, Pro-interviews and App Tutorials.

Oct 2014 – Apr 2015 · 6 mos · Bengaluru, Karnataka, India

• Responsible for Communications, Social Media Marketing and management of the Coworking space at Social Offline, Church Street, Bangalore

Dec 2011 – Aug 2012 · 8 mos · Swansea, United Kingdom

• Sales of tickets, drinks and food.

Oct 2011 – Aug 2018 · 6 yrs 10 mos · Bengaluru Area, India

• Shooting listings for Airbnb since 2011.

Apr 2009 – Jun 2009 · 2 mos

• Wrote features in the Sports section.

Jan 2009 – Jan 2009 · 0 mo