Pawan Kulkarni

Digital Marketing Specialist

Mumbai, Maharashtra, India11 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

5+ years in Marketing Communication and Brand Management
Expert in Digital Marketing and Social Media Analytics
Proven track record in driving ROI through strategic marketing

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Brand ManagementMarketing Strategy

Other Skills

Market ResearchSocial Media MarketingDigital MarketingAdvertisingStrategic ConsultingMarketing ResearchAdvertising ManagementConsumer BehaviourMarketing ManagementInternational MarketingBrand DevelopmentMarketing CommunicationsCompetitive AnalysisB2B MarketingMedia Planning

About

MBA in Marketing with 5+ years’ experience in Marketing Communication, Digital Marketing, Brand Management, Social Media Marketing, Social Media analytics, Print, and TV, across various sectors in both Ad Agency & Brand side Hands on experience in Brand Management & Communications through ATL & BTL activities Marketing Plans & Strategy - From Conceptualization to Execution –Overseeing the planning, budgeting, and execution of the planned strategy to drive in ROI Customer Driven Marketing - Creating integrated Marketing Strategy to elevate Brand Awareness on both online and offline mediums with an aim to increase engagement, attract more followers and eventually deliver ROI through digital and offline marketing platforms.

Experience

11 yrs

Total Experience

1 yr 10 mos

Average Tenure

4 yrs 4 mos

Current Experience

Aadhar housing finance ltd.

2 roles

Senior Marketing Manager

Apr 2024 – Present · 2 yrs

Marketing Manager

Dec 2021 – Present · 4 yrs 4 mos

Market Research, Social Media Marketing, Digital Marketing, Brand Management, and undertaking Advertising activities for the entire period of the project life cycle
Generating Social Media Marketing and product promotion plans. Generating reports based on the performance of the plans on a monthly basis
Responsible for conceptualizing and execution of complete marketing and advertising activities for projects across marketing mediums like print, TV, and digital mediums
Content creation & development for all the product launches, social media calendar, posts on trending topics and festive days
Generating Monthly Reports & providing an in-depth Analysis of our social media performance, and thus giving detailed competition analysis along with scope for improvement

Market ResearchSocial Media MarketingDigital MarketingBrand ManagementAdvertisingMarketing Strategy

Motilal oswal financial services ltd

Assistant Marketing Manager

Aug 2019 – Oct 2021 · 2 yrs 2 mos · Mumbai, Maharashtra, India

Market Research, Social Media Marketing, Digital Marketing, Brand Management, and undertaking Advertising activities for the entire period of the project life cycle
Generating Social Media Marketing and product promotion plans. Generating reports based on the performance of the plans on a monthly basis
Responsible for conceptualizing and execution of complete marketing and advertising activities for projects across marketing mediums like print, TV, and digital mediums
Content creation & development for all the product launches, social media calendar, posts on trending topics and festive days
Generating Monthly Reports & providing an in-depth Analysis of our social media performance, and thus giving detailed competition analysis along with scope for improvement

Market ResearchSocial Media MarketingDigital MarketingBrand ManagementAdvertisingMarketing Strategy

Netbiz systems pvt. ltd.

Brand Strategist

Nov 2018 – Aug 2019 · 9 mos · Mumbai Area, India

Work on building a brand on social platforms
Work closely with brand managers in building brand from scratch, and planning the way forward too
Plan and execute the strategy based on the marketing plans
Plan online strategy to be in sync with the offline marketing efforts
Part of the core strategy team that helps to bring in business for the company
Create reports for digital campaigns

Experience commerce

Content Manager

Oct 2017 – Jun 2018 · 8 mos · Mumbai, Maharashtra, India

Planning the monthly content calendar
Writing content and executing the calendar based on the plan drawn
Part of the Brand Strategy Team that worked to bring in new clients
Managing social media pages of various clients

Webmaffia

Copywriter and Social Media Marketer

Dec 2014 – Dec 2016 · 2 yrs · Mumbai

Planning the monthly Content Calendar
Writing content for Websites, Emailers, Landing Pages and Social Media Platforms
Copywriting for Campaigns – This includes ideating the core thought and then designing the marketing plan as per the central idea and requirement of the client.
Part of the New Client Acquisition team that works to bring in new business for the Agency.